The richest man Yang Fei

Yang Fei said in a deep voice: "Omiao, as the first international laundry detergent brand to enter the Chinese market, has not yet clearly understood the national conditions of our country, and they are still in the groping stage. However, we must not underestimate their strength. .They have a global R&D center and strong scientific and technological strength. In terms of removing stubborn stains, Omo has always been at the forefront of the world, and has also been recognized by consumers. This is one of our strong competitors."

Zhao Haibo said: "What about Procter & Gamble? They make cleaning products. Although they also have laundry detergent brands, they have no plans to enter the Chinese market!"

Yang Fei said: "Compared to Unilever, Procter & Gamble is even scarier! If Unilever is a lion, then Procter & Gamble is an ancient behemoth! It is still watching and waiting for an opportunity, but once it decides to enter our country market, that will herald the beginning of the era of all-out war for daily chemical products!"

Everyone's expressions were stunned, and they suddenly felt a heavy crisis.

Yang Fei glanced at the audience and said: "In addition to these two international giants, we also have to deal with emerging domestic brands. Talented people come out from generation to generation, and new generations replace old ones. This is a natural law. Just like the clean white brand It suddenly rose up and seized half of the country, maybe next year or the year after that, there will be another laundry detergent company that suddenly emerges and competes with us for market share."

Zhao Haibo said: "A few years ago, I accompanied my boss to Huacheng, where I met many business owners in the same industry, including a company called Libai. Although it is still only in Guandong Province, I thought , this company should not be underestimated. Their boss, Chen Kaixuan, has an enterprising heart and the ambition to open up the national market. They also spare no effort in product management and brand building. This is one of our potential competitors. company!"

Yang Fei nodded slowly, thinking that Zhao Haibo's analysis of the market was quite pertinent.

As soon as the meeting started, Yang Fei raised and lowered, first talked about the achievements, and then put his own factory in a big environment to position, analyze the situation, weigh the pros and cons, and let everyone have an understanding of the situation of the daily chemical industry. Probably understand clearly.

Don't underestimate yourself, and don't be blindly confident!

Such an opening will help everyone understand Yang Fei's next speech.

Yang Fei scanned the audience, fixed his eyes on Ma Zhixia, the vice president of R&D, and said: "In the next few years, whether our beautiful daily chemical factory can stand out and survive the cruel competition depends on the strength of the R&D department. Work hard! President Ma, do you have any ideas and suggestions?"

Unlike Wei Xinyuan and others who wore navy blue suits, Ma Zhixia wore a plaid and striped suit, which looked younger and more energetic.

Ma Zhixia said: "The research and development department has been working hard. This year's key task is to improve the decontamination ability of laundry detergent. Another point is that what is concentrated is the essence. Therefore, the market for ultra-concentrated laundry detergent still has great potential. Digging, I think the company's research and development focus can be tilted towards super-concentrated laundry detergent. Think about the former Vigor Factory, which once occupied 80.00% of the national market with just one super-concentrated laundry detergent! What about our company? Now The ultra-concentrated laundry detergent in China basically has no share. It can be seen that there is still a lot to do in this field!"

After hearing this, Yang Fei didn't take it seriously. He felt that Ma Zhixia's analysis and judgment were too one-sided and narrow.

Chapter 306

Ma Zhixia is still eloquent, telling her insights on the development of laundry detergent.

I don't know where he got poisoned, and he wholeheartedly wants to promote the super-concentrated laundry detergent.

The decline of the vitality factory came too suddenly, almost overnight, from a large national factory to a joint venture controlled by the island country. The famous brand of vitality 28 suddenly disappeared!

Under such circumstances, many people feel that the vitality factory has collapsed, but the market for ultra-concentrated laundry detergent is still there.

Because from the beginning to the end, super-concentrated laundry detergent has not experienced a market recession. This kind of illusion and appearance is the most deceptive.

However, Yang Fei has analyzed and pointed out at the meeting more than once that the future development direction of laundry detergent will definitely no longer stay in the category of super-concentration.

As the vice president of research and development of Meili Daily Chemical Factory, Ma Zhixia didn't listen to it at all?

Yang Fei coughed lightly and said: "Super-concentrated laundry detergent is indeed a good product. Its advantages are very obvious. It can save packaging materials and fillers. It is environmentally friendly, low energy consumption, and meets energy conservation and emission reduction; Strong pollution, less consumption, reduce the use cost of consumers, improve the quality of life of consumers; reduce storage, transportation and production costs, and have significant economic benefits. The promotion of concentrated washing powder is conducive to promoting the adjustment of industrial structure, which is in line with the development of the detergent industry trend."

He said a lot of things to agree with Ma Zhixia, just to attract everyone's attention.

Next, Yang Fei changed the subject and said in a deep voice: "But, the point is to promote! How to promote? Don't you think that the existence of this product is actually very embarrassing? Compared with ordinary powder, concentrated laundry detergent Powder has no price advantage at all, for the price of one pack of concentrated laundry detergent, you can buy three or four packs of plain powder, which is an obvious choice for ordinary families.”

After a short pause, he continued: "In terms of effect, it is obviously inferior to natural soap powder, and the advantages of soap powder are stronger than concentrated powder. Therefore, I have always said that super concentrated powder is not bad, but The reason is that it is difficult to promote. Our Meili Daily Chemical Factory also has a production line of super-concentrated powder, and there are such products on the market, but the sales volume already represents everything.”

After all, it was the natural soap powder launched by Yang Fei that defeated the former king of ultra-concentrated laundry detergent.

Ma Zhixia still didn't understand Yang Fei's words, and stubbornly continued on the path she believed in: "That's because our main product is natural soap powder, and we didn't put advertising resources on super-concentrated laundry detergent. I think we If you want to stabilize the market, defeat your opponents, and make the next move, you must make a fuss about super-concentrated laundry detergent."

Listening to his stubborn words, Yang Fei couldn't help feeling helpless.

Ma Zhixia was his teacher in the past, and now he is his vice president. How he hopes that the two of them can work together to do a good job together!

Yang Fei pondered: "Let's discuss this matter again! Next, let's continue to discuss the international situation of the laundry detergent industry and how we should respond."

Ma Zhixia said: "Boss, super-concentrated laundry detergent is the international situation, and it is the countermeasure we can come up with!"

Among the people at the scene, only Ma Zhixia dared to interrupt Yang Fei's words by relying on the old and selling the old.

Yang Fei smiled and said: "We will discuss the product issue later, let's talk about the management of the workshop first. This time I went to the island country and visited a lot of production workshops in the same industry, which benefited me a lot. Next, I mainly Talk about a few issues worthy of our study and reference.”

"One is standardization. All operating procedures and work procedures are clearly written and posted. Which position, which type of work, and which work should be done, all people follow the steps step by step, and there are rules to follow."

"The second is institutionalized and militarized management. One level is responsible for the other level. Everything has formed a system, and everyone lives under this system. They are truly hard-working workers in the workshop."

"The ultimate goal of an enterprise is to reduce costs and obtain profits." Yang Fei's bright and calm voice echoed in the conference room, "But there is another prerequisite, which is quality control! Quality control is the life of a product."

"I would like to give an example. The production workshop often encounters such and other problems, which are inevitable in the normal production process. When I visited a daily chemical factory in the island country, it happened that a certain production line broke down, and the employees on duty immediately When the alarm was sounded, their squad leader ran over and ordered the entire line to be suspended. Then, within 3 minutes, the workshop supervisor, engineer, maintenance personnel, and manager all came to the scene to analyze and solve the problem at the production site. By 10 minutes, the line starts up normally and production resumes."

"If such a thing happened in our workshop, how would we solve it?" Yang Fei looked around at everyone and asked slowly, "I would like to ask everyone, who can answer me?"

On such occasions, ordinary employees will not strive to be the first bird. Although they can get the opportunity to appear on the scene, they are also easy to become the primary target of attack.

Seeing that no one answered, Wei Xinyuan said, "Boss, the way we deal with it here is also decided in a meeting. First find out the problem, and then find a solution."

Yang Fei said: "Where is the meeting? How long will it take to figure out the problem? How long will it take to solve it?"

Wei Xinyuan scratched his forehead and said, "Normally, the meeting is held in the conference room. How long it will take to solve the problem is hard to say. It needs to be analyzed in specific situations."

Yang Fei said: "Let me finish what I haven't said for you. Compared with exposing the problem, our grassroots managers prefer to hide from the top and deceive the bottom. And only when there are extremely serious problems on the spot, the leaders and other members of the team will It will appear, and the place where they gather to discuss and analyze will never be at the work site, but in the conference room! I don’t know if I’m right?”

Everyone nodded awkwardly.

Yang Fei said: "I don't want to find out who's fault today, and I don't want to deal with anyone. Now that we have realized our shortcomings, the most important thing we should do is to correct them! Here, I would like to make a few requests."

"First, since problems are unavoidable in the production process, we should face them squarely. We can use the method of finding faults with all employees to expose the problems thoroughly, and then use collective wisdom and strength to analyze and solve them. It’s not that everyone is ignorant of the problems in the factory, but you are unwilling to speak out. The habit of our countrymen is not to speak in person, but to speak behind the scenes; if we do not speak at the meeting, we will speak after the meeting.”

Everyone couldn't help but smile when they heard this.

Yang Fei said: "This habit is very bad. Today, I will give everyone a chance to speak freely. No matter which management has a problem, or a certain machine has a problem, or which rules and regulations are unreasonable, you can all talk about it. When my interview is brought up. You don’t have to say it now, I’ll give you 5 minutes to think about it, and after I’ve finished speaking, you can raise your opinions.”

Everyone was stunned!

This kind of trouble-finding thing is never a good thing!

Chapter 307

"As I said just now, I want to make a few requests. Everyone is here to find fault. It's just the first request. I will talk about the second point next." Yang Fei said, "In the production process of the workshop, there will definitely be mistakes. We don't know There are going to be mistakes, but we know what the right way to do it is, right?"

Everyone looked at Yang Fei, listening carefully while recording seriously.

Yang Fei's voice is slow and magnetic: "So what we should do is to try our best to standardize production, so that every worker can arrange standardized and correct procedures for production, reducing the possibility of making mistakes. Every step and process of work It is very detailed, and everyone is provided with a set of detailed and comprehensive work instructions. This requires the improvement of relevant specifications for workshop operations, and I will hand over this matter to Mr. Wei for personal supervision."

Wei Xinyuan leaned forward and said, "I know, I will do well."

Yang Fei said: "The third point, as I said just now, is that quality is the life of a product. It happens from time to time that a piece of rat droppings spoils a pot of porridge. After-sales service, return and exchange are the biggest waste in themselves, so we must try our best to keep the quality of the product as good as possible." If the control is done well, it is necessary to establish a sound and strict quality standard system. I will hand over this matter to the vice president of production..."

He said several things in a row, all of which were to improve the production management of the workshop.

Everyone took orders one by one.

Yang Fei smiled and said: "What I just said is the advantages of the island country's companies, which are worth learning from. After hearing this, do you feel very depressed? Why are the island countries' companies so good? Don't they have any shortcomings? Of course the shortcomings are Yes, I will tell you next, their shortcomings are exactly what we need to pay attention to and improve."