The richest man Yang Fei

At a glance, all the people standing there are from Yang Fei's side!

"Hiss!" Xiao Wu couldn't laugh anymore, his whole body trembled, "My lord, did you see clearly? How did they move their hands?"

Wang Changning shook his head slowly, his face covered with frost.

Da Shan and the others were going to beat someone up, but they ended up being beaten up severely!

They themselves can't recall how they got down on the ground. They only know one word, and that is "pain"!

"Your uncle, Wang Xiaowu, you're going to die. Tell us to fight a group of special forces! They must be from the special forces!" Da Shan blew his nose, stretched out his hand, and his palm was covered in blood. Running, his subordinates were also defeated, running faster than him.

Seeing them running towards his car, Wang Changning said in a deep voice, "Drive!"

Xiao Wu also cursed: "This group of pigheads, if they lose, they will run home. Why are they running to us? Is this to let the other party remember our license plate number?"

With that said, he hurriedly ordered the driver to drive.

The Crown car started and swished away.

Dashan and the others scolded the car buttocks: "Wang Xiaowu, your uncle, you haven't paid me yet!"

Tieniu didn't enjoy the fight, and wanted to chase after him, but Yang Fei called out: "Don't chase after the poor!"

Tieniu said: "I said, can you give way to fights in the future? All of you are going down the mountain like a tiger, as if you haven't eaten meat in years! I just punched that man three times, and you call it a day!"

Su Tong said: "Yang Fei, it's not peaceful around here! Opening a shop here, I'm afraid something will happen."

Yang Fei said indifferently: "Where there are people, there are rivers and lakes. How can there be a pure land in the world?"

Su Tong hummed: "That's right, we encountered a lot of things when our Huacheng store opened."

When eating together, Yang Fei pondered: "The construction of the building will take some time, we have to do something."

Su Tong put some vegetables in his bowl, and said with a smile, "What are you doing?"

Yang Fei said: "Shampoo, shower gel!"

Su Tong said: "This is P&G's big territory."

Yang Fei said: "Then let's hitch a ride and hug our thighs."

Su Tong said: "Are you willing to let us get in the car?"

Yang Fei said: "Have you heard of the game theory of smart pigs?"

Su Tong laughed and said, "A pig is a pig. Is there a difference between a smart pig and a stupid pig?"

Seeing that Yang Fei didn't smile, she smiled coquettishly and said, "You know that I don't study much, but if you tell me, don't I know?"

Yang Fei said: "This is the theory of two pigs begging for food. It is said that there are two pigs in the pigsty, one big pig and one little pig. The pigsty is very long, and a pedal controls the food entering the trough. Every time the pig steps If the little pigs step on the pedals, the big pigs have already eaten all the pig food when they run to the hunting trough. If the big pigs step on the pedals, they can still eat some.”

Su Tong said: "In this case, if the little pig wants not to starve to death, he can only eat next to the pig trough, and must not step on the pedal."

Yang Fei said: "Yes, because it has no food to eat whether it steps on the pedal or not. The big pig can only step on the pedal in order to eat."

Su Tong said: "I understand the story, what does this mean?"

Yang Feidao: "The strategy chosen by the little pig is actually hitchhiking and waiting comfortably by the trough, while the big pig can only run wearily between the pedal and the trough in order to eat one bite at a time."

Su Tong had already thought about it, but still missed the point, and asked, "Does this have something to do with our business?"

Yang Feidao: "Little Pig is a small business. If a small business wants to run well, it must learn how to hitch a ride. This is the most basic quality of a shrewd businessman. At some point, if you can pay attention to waiting, let other big companies develop the market first , is a wise choice. Only by doing nothing at this time can we do something!"

Su Tong suddenly realized, and said: "Procter & Gamble is a big pig. They have already developed a market. We just need to take their free ride. But, I still don't understand, how to take this free ride?"

Chapter 436

Yang Fei has been consciously cultivating Su Tong's business and management skills.

Letting her participate in the auction alone is also a kind of exercise for her psychological endurance.

Competing for the best is not only strength, but also mind and brain power.With millions of dollars in funds, you have to compete with others, how to bid, and how to win the auction?This is the most test of a person's tolerance.

And Su Tong successfully passed the test.

Yang Fei asked with a smile: "Think about it, what are we going to do?"

Su Tong put down his chopsticks and pursed his lips lightly: "Procter & Gamble has developed the shampoo market and has taken the lead. It is actually very difficult for us to seize the market, unless we can make a surprise attack. Combined with the smart pig game theory you just mentioned , that is to hitch a ride with them."

Yang Feidao: "The shampoo market has always existed, but with the entry of Procter & Gamble, the market demand has not increased, but consumers' requirements for high-quality products have increased. The market is like pig food. We are small pigs, and P&G is a big pig. If we want to enter the shampoo market, we must learn from Procter & Gamble and compete for food in the same tank as them.”

Su Tong looked at the table full of delicacies, and suddenly lost his appetite.

Seeing her expression, Yang Fei knew what she was thinking, and said with a dumbfounded smile, "Where do you want to go?"

Su Tong said: "It's okay, I'm full, you can continue."

Ma Feng and the others still eat as they please.

Yang Fei said: "So, our shampoo should imitate Procter & Gamble. We follow Procter & Gamble, they are tirelessly exploring the market in the front, and we wait for food comfortably in the back."

Su Tong said: "Imitation? Is this appropriate?"

Yang Feidao: "Imitation is not a copycat, nor is it a blind imitation, nor is it fake and shoddy. We have our own brand and products, as well as our own patented technology - as early as when I was developing laundry detergent, I had already started the formulation of laundry care products The research and development work is just slower than the formulation of laundry detergent."

Su Tong said: "Then imitate what?"

Yang Fei said: "Positioning and mode."

Su Tong said: "Procter & Gamble is taking the high-end route, right? Anyway, when I was studying and working, I couldn't afford P&G shampoo."

She was telling the truth. In the 80s, when Procter & Gamble first arrived, it gave countless consumers in my country a bad start. They actually priced a bottle of 300ml shampoo at 19 yuan, which shocked the world.

You know, at that time, our country was still very poor, and the monthly salary of an ordinary worker was less than 100 yuan. The price of 19 yuan at that time was equivalent to three or four hundred yuan in later generations, which was outrageously expensive.

But at that time, our country was in the early stage of reform and opening up. There was a great shortage of materials and a serious seller's market. As long as there were products, there was no need to worry about selling them.

Who would have imagined that such an unreasonable price strategy could make Procter & Gamble a great success. After that, Procter & Gamble successively launched many brands such as Rejoice, Olay, Pantene, Safeguard, etc., which opened the eyes of the Chinese people for a while.

After all, no matter how poor the era is, there are also rich people!

Many people are surprised to find that FMCG can still play like this, and these foreign brands seem to be doing magic tricks.

Even though Procter & Gamble's products are expensive, they are still warmly welcomed by Chinese consumers.

People who have just opened the door are full of freshness and love for everything abroad. Foreign brands, like foreigners, are concerned and sought after in China.

At that time, Chinese people were proud of going abroad, of marrying foreigners, and of buying foreign goods.