The richest man Yang Fei

Procter & Gamble seized this good time and made a fortune. At the same time, it quickly occupied my country's daily chemical and fast-moving consumer goods market.

Don’t think that P&G only sells high-end products. It didn’t take long for P&G to enter the low-end market. Relying on scale and standardization, its products quickly sold nationwide, and its market share once reached 47%, and hair care products exceeded 50%.

Almost all of the familiar FMCG brands in the market are products under the Procter & Gamble brand.

Under such a great situation, it is almost impossible for Yang Fei to use his small arms to twist P&G's thighs.

The only thing he can do is to take advantage of the situation, hitchhiking like a little pig in a pig game.

At the beginning, Yang Fei chose the behavior of washing powder and immersed himself in it for more than a year, because in other aspects, he had no right to speak at all, nor did he have the strength to compete with Procter & Gamble.

Now, the brand name of clean white washing powder has been established, and it has gained a certain reputation and good reputation in the whole country and even in the world. Yang Fei has a foundation and a certain amount of capital. It is time to enter other fields of fast-moving consumer goods.

Yang Fei analyzed: "Chinese people used to only buy cheap goods, but after Procter & Gamble came in, they opened the door to the high-end market, and they have developed the high-end fast-moving consumer goods market. Pedal. The difference is, it used to be the only one eating in the trough, and now, we're going to get a piece of it."

Su Tongxiu frowned slightly, and gently fanned his face with his hands: "I can smell the smell of pig food."

Yang Fei said: "You are from the countryside, haven't you ever fed pigs? Pig food is grass and leftover rice, it's not dirty, okay?"

Su Tong hummed: "I just think it's too graphic to hear you say this while eating."

Yang Feidao: "The products we launch will also be positioned in the high-end market. With the influence of the clean white brand, I believe we can attract a group of consumers."

Su Tong said: "In that case, we don't count as imitation, it's our own product."

Yang Fei said with a smile: "This is a clever imitation. The faster the high-end market is developed by P&G, the more results we can share. All in all, if you follow P&G, you will have pig food."

Tie Niu also put down his chopsticks: "I'm full."

Ma Feng and the others stopped their chopsticks one after another, saying they were full.

Yang Fei rolled his eyes speechlessly: "There is still a sales problem. Fortunately, our clean white washing powder has established a sales network all over the country. We can effectively rely on this sales network to quickly promote our new products. product."

"We can learn from P&G's products for product packaging, design, and formula, but we must also have our own personality in it. In a word, it is harmony but difference."

"Harmony but difference?" Su Tong repeated his words, savoring them carefully.

Yang Feidao: "In general, it is similar to P&G's products, but it must have its own characteristics, so that consumers can distinguish that it is a clean white brand, not a copy of P&G."

"Is it also called whitening shampoo?" Su Tong asked.

"No, I have registered a brand new brand, which is also under the name of the foam company, called Meisi, what do you think?"

"Meisi? Head & Shoulders!" Su Tong giggled, "I think Meisi is fine, it has a nice name, beautiful hair, and a good meaning. Wow, I can use my own shampoo in the future! I I am looking forward to this new brand and new product!"

What Yang Fei is looking forward to is the fierce competition between Meisi products and Procter & Gamble products in the market!

Because, the little pig will eventually grow into a big pig, and this process is very fast!

Chapter 437 Strategy and Tactics

During the past few days when he was busy outside, Yang Fei only took the courses he was interested in, and he was not limited to the courses of the Department of Chemistry, such as the ace courses of the Department of Chemical Engineering, the Department of International Trade, and the School of Economics and Management. He would also attend lectures.

Those who can be admitted to Tsinghua University are the best of the best. They are smarter than ordinary people and work harder than ordinary people. There is a good learning atmosphere on campus.

People are divided into groups, follow the billionaires, you can have millions of dollars; study with thousands of academic masters, and you can also become an excellent polymath.

At noon that day, Su Tong had something to go for a run, and Yang Fei was in class again, so he ate in the cafeteria at noon.

Ma Kai, Li Zhihong and Yang Fei sat together and chatted.

With Ma Kai as a pistachio, college life will never be lonely.

No, Ma Dapao began to talk endlessly at noon again: "Yang Fei, you haven't heard the wonderful speech of our elders. In response to the phenomenon that new monkeys are eager to find a girlfriend, our teacher has the following speech: 94-level boys Students, don’t worry, your future wives are still in middle school. Successful people are 12 years older than their spouses on average, so many of you future wives are still in the first grade of elementary school. So what you love now is Strange uncles or wives of uncles..."

Yang Fei almost sprayed the food in his mouth on his face.

Ma Kai said with a smile: "I really want to answer, my wife is my own anyway, and now I like the wives of strange uncles or uncles."

Li Zhihong said: "Have some morals! Are you not afraid that your future wife will be missed by other boys?"

Ma Kai said: "I don't care, anyway, I must get out of the order. Whoever has resources among you must introduce it to me. I don't pick anyone. As long as it's a girl, it's fine. It's someone else's wife anyway. Let's play first and then talk. Freshman , I must end my 18-year single career!"

Both Yang Fei and Li Zhihong shook their heads speechlessly.

"President Yang, hello." A boy wearing glasses came over and greeted Yang Fei politely.

"Oh, hello." Yang Fei knew he was a member of the Entrepreneurial Club when he heard the other party calling him the president, and said with a smile, "Is there anything wrong?"

"I have carefully prepared a business plan, and I would like to ask you to read it." The boy said, took out a stack of thick letter paper, and handed it to Yang Fei.

Yang Fei took it and asked without looking at it, "What's your name?"

"Hu Zewen."

"Okay, Mr. Hu, I will read your business plan carefully. Thank you for your trust in me."

Hu Zewen gave an excited speech before leaving.

Yang Fei asked Ma Kai: "How many people have submitted business plans?"

Ma Kai said: "I haven't received it, you can ask Ning Xin and Chen Mo, I guess boys like to find beautiful women."

Yang Fei asked, "What about Ning Xin? Why don't you see her?"

Ma Kai said: "How would I know? She is very cold and gorgeous, and she doesn't care much about people."

Yang Fei hummed, and read Hu Zewen's business plan while eating.

Just after reading the beginning, Yang Fei smiled and shook his head.

Ma Kai and Li Zhihong also looked over.

Li Zhihong smiled and said: "This plan is for you! On the future development strategy of clean white laundry detergent - such a big topic! Take a look at the content, do you have any material?"

Yang Fei only glanced at it, and stopped reading. He pushed the plan and said to Ma Kai: "If Hu Zewen comes to ask, you will return it to him."

Ma Kai was stunned: "Don't you read it? It was written for you specially, and it was to discuss corporate strategy issues."

Yang Fei said: "Do you think that a college student can dictate the strategic direction of a successful company? He didn't even learn tactics, so he started talking about strategy!"

Ma Kai clicked his tongue twice: "By the way, what are the similarities and differences between these strategies and tactics?"

Yang Feidao: "To put it simply, strategy is on the macro level, while tactics are on the micro level. Strategy is about guiding and using tactics."

Ma Kai said: "The more I listen, the more confused I become."

Yang Feidao: "Strategy is to answer: why do we do this. Tactics is to answer: what do we have to do to achieve the design goal. Strategy can be shown to others, but tactics cannot be shown to others. Because strategy cannot be copied. If a company’s strategy can be copied by another company, then the company will fail. So Mao Zedong said, despise the enemy strategically, and pay attention to the enemy tactically.”