The perfect future of rebirth

For Zhao Fusheng, this is undoubtedly an important step to improve the quality of future advertising.

"Think about it, CCTV will come forward and invite many stars from the entertainment industry to participate in the benefit performance party. After the party is over, our company will hold a dinner party. At the banquet, many stars participating in the benefit performance can bring out their personal items that they care about, or Participate in the auction for the things I like more, and the proceeds from the auction will be donated to the Red Cross in the name of celebrities for the prevention and treatment of the SARS epidemic." Zhao Fusheng said lightly: "Not only that, this type of charity dinner, Our future advertisements will be held once a year and will be heavily publicized, understand?"

Zheng Yao was dumbfounded after listening to Zhao Fusheng's words. The boss opened her mouth and looked straight at Zhao Fusheng. She was really frightened by Zhao Fusheng's series of arrangements.

This guy has been calculating everything from the very beginning!

Whether it's making public service advertisements for CCTV for free, or holding that charity performance, in the final analysis, they are all paving the way for the final charity dinner.

Having been at the helm of future advertisements for so long, Zheng Yao is no longer that innocent white flower who doesn't understand anything on the university campus. She has experienced a lot of intrigues in the mall, and she naturally understands that there is no Eternal hatred or love, only interests are eternal.

This is especially true in the entertainment industry.

The entertainment industry is a Vanity Fair through and through. Whether those big stars with glamorous appearance or the bosses who appear to be pious on the surface, in the final analysis, they are all people who chase after fame and fortune.

And the charity dinner that Zhao Fusheng is going to do is obviously to provide these people with a stage, a stage to show their reputation.

Now the SARS epidemic is a major event that attracts the attention of the whole country. For those celebrity artists, if they are allowed to go to the front line, they must not dare. How could it be possible to do that kind of risky thing.

But if they donate through charity dinners, I believe these people are very happy to do good deeds and get a good name.

"No, how did you come up with this?"

After a while, Zheng Yao looked at Zhao Fusheng dully, she really wanted to knock open Zhao Fusheng's head, and take a good look at what was hidden inside, why such a miraculous plan would be thought of by him.

Zhao Fusheng chuckled, but didn't explain anything.

In fact, this routine is not my own creation. In the Harper’s Bazaar charity dinner in my previous life, for more than ten years in a row, I forcibly won a so-called fashion devil, which made every charity dinner become a celebrity. In the scheming show, even the photo booth can cause fans to fight on the Internet. Zhao Fusheng really knows this kind of routine very well.

For Zhao Fusheng, whether advertising can become a huge media and entertainment empire in the future and become China's news publishing group is a crucial step.

Of course, the national conditions are special, and Zhao Fusheng never thought about getting involved in the publishing industry. His eyes were fixed on Hong Kong Island.

It is still a long time now, and there is still a long time before the global financial crisis in [-], which is enough for us to plan for ourselves.

But before that, he first had to make Future Ads occupy a strong enough position in the domestic entertainment industry.

"All in all, you should contact CCTV as soon as possible about this matter." Zhao Fusheng said to Zheng Yao.

Zheng Yao nodded, hesitated for a moment, and said to Zhao Fusheng: "I'm going to say hello to Hua Yi in advance, and I'll put on the perfect advertisement by the way."

"Hua Yihe Perfect Advertisement?" Zhao Fusheng was startled, and then laughed. It has to be said that Zheng Yao is really talented in business, which he didn't even think of.

Our ancestors taught us that when dealing with our enemies, we must learn to win over a group of people and suppress a group of people. This is called differentiation.

Now Zheng Yao's idea is just like this.

Huayi is now a leader among private film and television companies, and Perfect Ads, like Future Ads, is one of the three largest advertising companies in the north, and they are also known as Oriental Ads.

In other words, Zheng Yao intends to win over Perfect Ads and suppress Dongfang Ads through this incident.

As for Huayi, as long as they are not fools, they should know, as the planner of the charity dinner, what it means if their own star fails to appear on the CCTV stage.

And other film and television companies, I believe, will also understand, after this incident, the future status of advertising in the capital's entertainment circle.

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Chapter 954 The Trouble of Happiness

In the face of huge interests, human nature is often unable to stand the test.

It's like some couples choose to fake a divorce for the sake of the house, and in the end they are separated from each other by accident, and what's more, relatives turn against each other.

In the same way, as long as it is for profit, Zhao Fusheng believes that future advertising will become a benchmark with this charity dinner.

Even Wang Jinghua would pinch his nose and give up the dirty things he had with himself before, and put his artists into the charity dinner with a smile.

Because after all, she is a person, a businessman who pursues profit.

Human beings are inherently a complex of contradictions, and they always have various thoughts, such as good and bad, good and evil, high and low, poor and rich, noble and humble, and even suffering and enjoying happiness. Can make people lose themselves.

Some people only have the guts to defy reason and obey their own character in small matters. There are many such people, and they are ordinary people.And some people, no matter what happens, they will follow their own character, and their emotions are all based on their own heart. This kind of people can be regarded as both righteous and evil.

Zhao Fusheng does not belong to these two types of people, he is just a person who wants to make his little life better.

The road of life is probably the most complicated road in the world. Almost every step you take, there are countless forks that you can choose. Different choices will lead to a world of difference in future development.

"Don't worry, I will definitely handle this matter well." Zheng Yao said to Zhao Fusheng confidently.

This is the truth, Zhao Fusheng has already set up the stage, if he can't even do this well, he will have no face to lead such a big company in the future.

Zhao Fusheng was very calm, he didn't care about Zheng Yao's words.It's not because he thinks what Zheng Yao said is ridiculous, but because Zhao Fusheng thinks that this is just a plan. If Zheng Yao can do well, then follow this plan. If he can't do well, just change the plan.

He doesn't like to pin all his hopes on one thing. The risk of putting all eggs in the same basket is too high. Zhao Fusheng has suffered such losses many times in his previous life, so now he prefers the three caves of the cunning rabbit.

This is also the reason why Zhao Fusheng got involved in multiple industries. It is very simple, because he thinks that by doing so, he can share the risks to the maximum extent, so that his previous efforts will not be wasted because of the failure of a certain industry.

Of course, doing this is not without its drawbacks. After all, devoting all your energy to one thing and one industry is different from spreading your energy and financial resources to multiple industries. But Zhao Fusheng doesn’t regret it, he doesn’t need that For a gambling-style development, there is no need to place all bets in one game like Chen Tianqiao did.

If he wins, he will become famous all over the world, but if he loses, he can only be out of the game.

Dong Chenxi once said that Zhao Fusheng's method is really suitable for film and television investment.

The reason is very simple, because film and television investment is like this, no matter how rich a company is, it is not a problem to independently invest and shoot a few TV series and movies, and no one will do so easily. Everyone knows that eggs should not be put in one basket reason.

Simply put, this is called risk control.

Therefore, in the production of movies and TV shows, people can often see the names of a series of film and television companies.

To put it bluntly, it is called win-win cooperation. To put it bluntly, it is basically risk sharing.

The most obvious example is Hong Kong Golden Harvest. During the most glorious period of Hong Kong films in the 90s and [-]s, they made the annual box office champion movies at every turn. billion Hong Kong dollars, because most of the other film and TV drama projects they invested in lost money. Calculating inside and out, it is naturally a huge loss.

The future in Zhao Fusheng's memory, the root cause of Huayi's wanton involvement in other industries is actually here, because the Wang family brothers realized that their profits are too low based on the production of film and television dramas alone.

"I'll call Lao Jiang and the others later." Zhao Fusheng thought for a while and said to Zheng Yao.

Since this matter involves the entertainment industry, we still need to say hello first.

Even though CCTV took the lead, no one would be so foolish as to lose face, but CCTV taking the lead and making a phone call with him were still two different concepts.

"Okay, it's best to let them mobilize their friends in the circle to come." Zheng Yao said with a smile.

This kind of flattery is naturally a matter of great enthusiasm. Even if the amount of donations is not high in the end, future advertisements can be made up by themselves. The most important thing is to establish this platform.

"Well, by the way, you can say hello to Renyi by the way." Zhao Fusheng suddenly remembered Fan Baobao's long vacation before, and said with a smile: "I invite Renyi to rehearse a few programs and broadcast them at the party. "

Generally speaking, the programs at this kind of evening party must be all kinds of stars gathered together. Various brokerage companies and groups will definitely compete endlessly for their own interests. In the case of the program, it can also be regarded as a personal relationship.