The perfect future of rebirth

Driven by the money offensive, Zhao Fusheng's planning and shooting of public service advertisements went very smoothly. In just two days, the first batch of five advertisements were produced.

Of course, the price is that the future advertisements cost nearly one million in production costs.

There is no way, if you want the horse to run, you have to let the horse eat grass.Zhao Fusheng and Zheng Yao both know the reason why a horse has no night grass and no fat.In today's panic and fear of being quarantined by the SARS epidemic, there is only one effective way to make people work overtime.

Add money!

CCTV is also very face-saving. The commercials after filming are sent to the CCTV advertising department. Wang Yuanfang, the top leader, personally leads a few people to review the film. After passing the film, it will be officially broadcast on CCTV that night.

So everyone noticed that starting from May [-]st, CCTV's various programs began to roll out public service advertisements about the prevention and treatment of the SARS epidemic. During the period, there were also advertisements promoting heroes in various industries fighting against the SARS epidemic.

Of course, at the end of the advertisement, the four words "future advertisement" left a deep impression on many people.

The industry is shaking!

The entire advertising circle was dumbfounded.

"What's going on, why would future advertisements actually make this kind of thing?"

"The woman surnamed Zheng is crazy. At this time, these advertisements are still for public welfare, at least a few million?"

"Is there any money to burn?"

Such remarks began to flood the advertising circles, and almost everyone felt that Zheng Yao, who will be advertising in the future, might have lost his mind. For a little fame, he actually spent millions of dollars to shoot public service advertisements for CCTV for free, which is simply stupid.

You must know that Future Advertisement is already one of the three major advertising companies in the northern region. It can be seen from the last time that Mercedes-Benz chose them as a partner. They have passed the time when they need to rely on publicity to accumulate fame. However, it is unreasonable for Zheng Yao to choose such a method during a critical period like SARS.

Doesn't she know how stingy those CCTV officials are?

Facts have proved that Zheng Yao is more than clear, she even understands better than outsiders, CCTV has always been domineering, whether it is in the purchase of TV dramas and movies, or in advertising, there is no place that is more domineering than CCTV .

But I also have to admit that CCTV, as the official TV station of the country, its influence is unmatched by any local station. More than a dozen channels broadcast the public service advertisements produced by future advertisements in a rolling manner. incomparable.

As for Zhao Fusheng, that's what he was looking for.

Or for him, the purpose of CCTV's existence is to make the popularity of future advertisements completely spread across the country.

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Chapter 953 The Devil's Head Gets Fucked

In many cases, things like influence are very mysterious.

For example, cross talk is very famous, but it is not recognized in some areas in the south. It's not that they don't like it, but it's because there are a lot of burdens in it that people don't understand.

The result of cultural differences and regional differences is that people don't understand what you say, so why ask the other party to laugh?

It's the same with running a business.

For many people, it may be a relatively well-known company in a certain industry in a certain area, but in another place, it becomes a small company that no one cares about.

It's as if we Chinese have gone abroad, and we all look the same in the eyes of those foreigners.

Therefore, advertising in the future needs an opportunity and a platform to let people across the country know about such an advertising company.

And CCTV is undoubtedly the most suitable choice.

After all, at the moment when the SARS epidemic is of national concern, no one will not watch CCTV programs.

Facts have proved that Zhao Fusheng's choice is still correct. After a week of consecutive advertisements, the attention of future advertisements has once again been increased.

"What are we going to do next?"

In Zheng Yao's office, Zheng Yao asked Zhao Fusheng blankly.

Now the publicity of SARS prevention and control has become a major event in the whole country. Many provincial TV stations have called for public service advertisements in the future, hoping to broadcast them. According to Zhao Fusheng's explanation, Zheng Yao agreed to all of them.

"The next step is to contact other companies." Zhao Fusheng smiled and said to Zheng Yao.

"Other company?" Hearing this sentence, Zheng Yao was stunned, a little baffled. She didn't know what kind of medicine Zhao Fusheng sold in this gourd. Why did she contact other companies? Could it be that there was something else going on here? ?

Seeing Zheng Yao's confused look, Zhao Fusheng couldn't help but shook his head, picked up the teacup in front of him and drank the tea, but he acted as if he didn't intend to tell the truth.

"Hey, you, why don't you say anything?" Zheng Yao asked, glaring at Zhao Fusheng.

Zhao Fusheng looked at her with a smile: "What do you think, how well-known is our company now?"

"It's not bad. Although it's not well-known to everyone, at the very least, there must be some impressions, and the reputation on CCTV is also very good." Zheng Yao replied honestly.

This is a fact, right in front of everyone's eyes, Future Advertisement seems to have cost a lot of money this time, but in fact, what you get is much more than what you paid, it just looks like you have been taken advantage of.

In fact, those advertising companies in the industry are almost envious. After all, not everyone has the opportunity to leave such a deep impression in front of CCTV leaders.

After all, in the industry of advertising planning, the first ones to eat crabs are often able to enjoy more benefits. In the future, the planning of advertising has already been done. If they play tricks like toddlers in Handan, they will easily be ridiculed and imitated. It's embarrassing.

"Then what do you think, if we call for a party at this time, will the CCTV side give us this face?" Zhao Fusheng glanced at Zheng Yao and said calmly.

"Party?" Zheng Yao looked at Zhao Fusheng suspiciously, not understanding what he meant.

Obviously, in her opinion, Zhao Fusheng is just messing around.

It's inexplicable, why is there such a party all of a sudden.

The expression on Zhao Fusheng's face was calm, and he said lightly: "Since our future advertising goal is to become bigger and stronger, to become a media and entertainment group, then we must first enter the entertainment industry. Moreover, we must establish our own status. This Reasonable, do you understand?"

Zheng Yao nodded. She is not an idiot. Zheng Yao is very clear about what Zhao Fusheng said. The establishment of Future Film and Television is actually for this purpose. After all, film and television investment and production is undoubtedly a stepping stone to enter the entertainment circle.It's just that the future film and television seems to be developing very well, but in fact, most of it is because of Zhao Fusheng's help behind the scenes. In terms of real work, the effectiveness of Bai Jie and others' work is actually very average.

But Zheng Yao can understand. After all, not everyone has the ability of Zhao Fusheng. He can write scripts to attract investment. The film and television industry seems to be easy to enter, but it is not so easy to really gain a foothold.

But she didn't understand, what does this have to do with the charity party that Zhao Fusheng is going to hold?

Thinking of this, Zheng Yaoxiu frowned slightly and looked at Zhao Fusheng: "You mean, let's hold a benefit performance similar to the anti-SARS charity performance in [-] when we fought against the flood?"

Zhao Fusheng laughed and nodded: "Well, not only do we have to do it, but we also have to take the initiative to invite CCTV to take the lead, and we will do the planning."

Zheng Yao seems to understand, this kind of large-scale charity performance is very normal, every time there is a big event that shakes the whole country, there will always be this kind of charity performance, but it is just a dinner party, what is the use?

Seeing Zheng Yao's bewildered face, Zhao Fusheng sighed silently, and said, "What we want is not just the right to plan this gala, but the charity dinner after the gala."

"charity dinner?"

Obviously, these four words made Zheng Yao completely confused, and had no idea what Zhao Fusheng wanted to do.

After all, in China, the term charity dinner is not as famous as it is in later generations.