My documentary really doesn't want high ratings

Zhou Yang smiled.

"Xiao Ming, you can't be Xu Wen's fan, you support him so much."

"Boss, I'm not such a person. I only think about it to complete the sales of the headquarters."

Facing Zhou Yang's joke.

Director Xiao Ming immediately denied it.

Zhou Yang wanted to say something else.

Suddenly a director sitting next to Xiao Ming also spoke.

"Boss, you misunderstood Xiao Ming. He really came here to meet the sales target, because I also read this plan, and I also chose Director Xu Wen."

Immediately afterwards, a director sitting opposite also raised his hand.

"Uh... I also chose Director Xu Wen."

"I chose director Jiang Bo."

"I chose Xu Wen."

.....

Each director's statement made everyone's opinions divided into two distinct factions.

Half of the people choose Jiang Bo.

The remaining half chose Xu Wen.

This made Zhou Yang very curious.

"If I remember correctly, Xu Wen is a documentary director."

"Is the plan I submitted so good? Do so many of you choose him?"

At this time Director Xiaoming stood up and said.

"Boss, I think you should have an answer to this question after reading it yourself."

Hear Xiao Ming's words.

Zhou Yang directly took Xu Wen's plan.

Before he had time to open it, Jiang Bo's plan was brought over in the next second.

Out of respect for Jiang Bo's achievements in commercials over the years.

Zhou Yang first chose to open Jiang Bo's plan.

And the directors in the conference room.

At this time, he also waited for Zhou Yang's result without saying a word.

After a few minutes.

After watching Jiang Bo's plan, Zhou Yang let out a long breath.

Closed Zhou Yang's plan.

"Jiang Bo's plan this time is very good."

"Both the theme and the creativity are in line with the core spirit of our brand."

Hearing this sentence, the director who voted for Jiang Bo before was relieved.

Director Xiao Ming said hastily.

"Director, don't rush to draw conclusions, you should read Director Xu Wen's first."

"I know, don't worry."

Zhou Yang smiled and nodded.

Then he picked up Xu Wen's plan.

Seeing the creative part ahead, Zhou Yang frowned slightly.

Can't help but be a little disappointed.

In his view, the front part.

Not to mention plain, but it is far from reaching the level where you can PK with Jiang Bo.

With the idea of ​​seeing the end, Zhou Yang flipped to the end.

"Bulgari's 200th anniversary diamond ring! Every man can only customize one piece in his life!"

When he saw the last sentence, Zhou Yang was subconsciously taken aback.

But soon he understood the mystery.

reverse marketing.

It seems that a large part of users have been abandoned.

But it actually attracts more potential customers.

This slogan is very inducing to consume.

Just ask the girl who doesn't want to buy a wedding diamond ring.

Want to buy a diamond ring that a boy can only buy one?

This seems to be an advertisement with a narrow audience.

Can't help but attract girls.

At the same time, it also attracts the boys above.

Buy a diamond ring for the girl you like that you can only buy once in a lifetime.

Didn't it just prove his determination?

Zhou Yang let out a long breath.

Look at Xu Wen's name at the beginning of the plan.

It became clear why these directors were willing to vote for Xu Wen.

What Jiang Bo represents is to extend the tonality of Bulgari brand in another way.

And Xu Wen's plan is very simple.

That is to promote sales.

So at this time a difficult problem was placed in front of Zhou Yang.

Is it sales or brand tonality?

Seeing Zhou Yang's face, everyone in the conference room knew it too.

At this time, Zhou Yang was caught in a tangle.

Can't help expressing their opinions one after another.

"Boss, I personally think that we have always emphasized brand tonality, but this time we can choose sales."

"I disagree. Our Bulgari is not a small street store. The tonality of the brand is very important to us!"

"But now the sales for the 200th anniversary are here, you want to achieve results!"

"That's the way it is said, but once we give up the brand tonality, then we don't deserve to be called luxury goods."

"It's very simple, just wait until the sales target is not reached."

......

Everyone has a goal they support.

On the one hand, it is the b style of the brand.

On the one hand, it is the sales target set by the 200th anniversary headquarters.

The palms and backs of the hands are full of flesh, which is very embarrassing.

And at this moment, sitting in the corner.

The director Xiao Ming who got Xu Wen's plan at the beginning suddenly spoke.

"Who said that Xu Wen's advertising plan this time only focuses on stimulating sales?"

"You have never discovered the brand tonality contained in it!"

Hearing these words, everyone in the conference room turned their heads to look at Director Xiao Ming.

Even Zhou Yang looked at Xiao Ming.

"Tell me!"

Xiao Ming nodded and stood up.

"First of all, is director Xu Wen famous?"

Everyone nodded collectively.

Just kidding, several documentaries in a row can be regarded as starting Xu Wen's popularity.

So far, the food documentary ceiling of "Bite of the Tongue" has not been broken.

Director Xiao Ming continued.

"Why is he famous?"

Everyone was stunned.

Is not this nonsensical?

because...

"Because of documentaries, right? And what is a documentary?"

"That is to record the truest story with the most unpretentious lens!"

"What is the brand tone of our Bulgari?"

"Using the most craftsman's spirit to treat every piece of jewelry as a work of art."

"Did you find it?! This is similar to the connotation of making a documentary!"

Xiao Ming said slowly and seriously.

Everyone was stunned.

Continue to listen to Xiao Ming's story.

"so!"

"In Xu Wen's plan, he didn't put the tonality of our brand in the commercial!"

"But! His identity as a documentary director represents the tonality of our brand!"

"He himself is a living sign!"

Forehead......

Everyone stared at Xiao Ming blankly.

Didn't expect it to be explained that way.

Although it's ridiculous...but...it seems quite reasonable!

Even Zhou Yang didn't deny it for a while.

indeed!

Who said that only commercials are the focus of publicity.

Why can't the director who shoots the commercial be a point of publicity?

After thinking about this point, Zhou Yang looked at Xu Wen's plan differently.

"Okay, you go out for a while, let me think about it."

Finally Zhou Yang said leisurely.

When the directors heard these words, they also got up one after another.