Sprinkle coins every day

…………

Saturday, October 2.

According to the arrangement of the Spring Festival holiday, I will go to work normally today and have a holiday tomorrow.

Tengda's legal department was highly efficient. It was only on the third day after Ma Erye made a decision that he drew up a complaint. Before the weekend, he formally filed a lawsuit with the Chengnan Court for plagiarizing the shake function of the icq mailbox.

At the same time, relevant news was released through the media.

One stone caused a thousand waves!

With the help of Tengda, the public opinion on the Internet quickly fermented, and there was a lot of discussion for a while.

"Oh, there is a good show to watch!"

"In the past, Tengda copied others, but now for the first time, Tengda sued Weixin for plagiarism."

"The icq mailbox does have the function of a drift bottle, and it looked familiar before."

"Being targeted by Tengda, Weixin will be difficult to deal with."

"Is this kind of drifting bottle plagiarism? Can someone who knows the law explain it?"

"Come on, if this is considered plagiarism, then Tengda should have knelt down long ago."

……

On the whole, the public opinion on the Internet did not criticize Weixin. Apart from Weixin's good reputation, the main reason is that Tengda's reputation is really bad.

Netizens have memories.

No matter what happened, it was right to scold Tengda anyway.

"If Tengda wins the lawsuit, will Weixin be taken off the shelves for rectification?"

This is what netizens are most concerned about.

With the advancement of the Spring Festival marketing activities, the function of the circle of friends has been deeply rooted in the hearts of the people. Many netizens have become die-hard users of Weixin, and they have spent a lot of effort to build a social circle.

I'm afraid it will be served.

"It shouldn't happen, right? Mengya is not made of mud. You forgot that last year, Mengya was the first to eat crabs and won the lawsuit against Tengda."

"Then Tengda plagiarized last year, isn't it the other way around this year!"

inevitable.

As the public opinion continues to ferment, it has already had a certain negative impact on Weixin's reputation.

Even more so.

At 7 o'clock that night, taking advantage of the focus of public opinion, Tenda officially launched a mobile social app - Weichat.

The heat can be described as seamless.

Just as it had been rehearsed in advance, as soon as it went online, Tenda launched an overwhelming publicity on Weichat, and icq on the PC terminal directly released pop-up news to inform the 10 billion+ registered icq users.

Only icq has more than 1 million people online at the same time.

After downloading Weichat, icq users can log in directly with their icq account.

No need to re-register! ! !

At the same time, the friend relationship of icq can also be synchronized to Weichat. Through Weichat, you can send friend invitations to all icq friends, and invite friends to download and use Weichat together.

Every time you successfully invite an icq friend, you can get 5 yuan for calls or q coins of the same value.

In addition to the icq pop-up window, at the same time, the main games under Tenda, including the icq game center, launched the activity of "download Weichat and get xxx rewards".

Further increase the popularity of micro-chat.

All of a sudden, Weichat quickly occupied the center of hot spots on the Internet and became a hot topic on major news websites and forums.

the first time.

Tengda went all out and played almost all the cards that could be played online.

While discussing online.

Just tonight, buses and bus stations, subway stations and subway cars, elevators and TV screen advertisements in major cities are working overtime to replace offline physical advertisements in Weichat.

For the promotion of Weichat, Tengda spent one billion marketing funds.

In Ma Erye's words: "This is a battle Tengda cannot afford to lose, and must be won!"

Can imagine.

The birth of Weixin has greatly touched Tengda.

As a result of Tengda’s bright sword, at 5:500 in the morning, after only [-] hours of online chat, the download volume exceeded the [-] million mark, and it entered the two major lists of Android and ios.

Terrible! ! !

Chapter 147: It's a plan, an eye for an eye!

Sunday, May 2.

Germination Building.

During the weekend holiday, Zhang Shuo seldom showed up at the company, and the reason was naturally that Tengda sued Weixin.

Although this incident happened yesterday, Zhang Shuo did not call the relevant executives for a meeting at the first time, but gave them a day to investigate and discuss.

It is impossible for anyone who encounters such an emergency to give advice immediately.

During the meeting in the morning, Zhao Mingchuan, the general manager of Qinghe Technology, and Wu Xian, the manager of the legal department of the holding company, both had a pair of panda eyes.

Needless to say, last night must have been up all night.

"Who's going to talk about the situation?"

After Zhang Shuo sat down, he looked at Zhao Mingchuan and Wu Xian.

Jiang Yue also said that she would work overtime, but was stopped by Zhang Shuo. She had been on duty at the company during the Spring Festival holiday and was unable to spend time with her family.

It's a bit too cruel to wait for a weekend to take a single break now, and then let people work overtime.

"Let me tell you."

In the face of intellectual property litigation, Wu Xian, the manager of the legal department, naturally did his part.

In the past few months, although Zhang Shuo had few opportunities to meet Wu Xian alone, the legal department was actually one of the busiest departments in the holding company.

Just to deal with the plagiarism of the three games of Jade Bird Interactive Entertainment, there have been no less than ten lawsuits.

It still maintains an impressive record of victory.

Every time the Ministry of Justice wins a plagiarism lawsuit, the compensation paid by the defendant is at least 500 million yuan, and the highest compensation is even as high as 500 million yuan.

Invisibly created a lot of kpi.

At the same time, with the overall rise of the Germination Department, under the instruction of Zhang Shuo, the legal department of the holding company has indeed recruited many elites in the legal field.

Especially in terms of intellectual property rights, two authoritative expert consultants were invited.

because of this.

Wu Xian can be regarded as a firm foothold in the holding company.

"From yesterday morning to the present, the legal department, together with Qinghe Technology, also invited experts in intellectual property rights to a meeting to study and analyze Tenda's complaint one by one. The conclusion is that the function of the drift bottle does not belong to exclusive intellectual property rights. We The chance of winning this lawsuit is more than [-]%. The only problem may be that it will be very troublesome in terms of proof, and the case will drag on for a long time."

Wu Xian seemed confident.

If the object of the lawsuit is not Tengda, he can even say that he is [-]% sure.

"In response to Tenda's request for Weixin to be taken off the shelf for rectification, the technical department has also made a plan overnight. If necessary, a temporary update can be used to remove the drift bottle function." Zhao Mingchuan added.

In fact.

With the development of Weixin to its current scale, it no longer relies on the function of the drift bottle.

In the original time and space, a few years after Weixin went online, not to mention the drifting bottle, even the popular functions such as "people nearby" and "shake it" have gradually become tasteless and have withdrawn from the stage of history.

Because the strangers shaken are either tea sellers or tea art masters.

With the continuous expansion of functions, Weixin has also transformed from a simple social software to a platform software that integrates various functions such as payment, official account, small program, short video, and live broadcast.

"very good!"

Zhang Shuo was obviously satisfied with the efficiency of the legal department, and asked another question: "Tengda's Weichat has also been launched. Is Weixin plagiarized in danger?"

"That's a lot."

Mentioning this, Zhao Mingchuan was very upset: "Not to mention anything else, just hearing the name is touching us."

"There is also the overall UI design of Weichat, including icons. Although the color and color saturation have been differentiated, people in the industry can tell at a glance that they are imitating our Weixin."

"The most shameless thing is—"

"Weixin has people nearby, and Weichat has people around; Weixin shakes, Weichat shakes. The whole Weichat is a copycat version of Weixin. Fortunately, Tengda has the face to dare to sue We copy."

"It's really the wicked who file the complaint first."

"Disgusting fucking open the door to disgusting—disgusting home!!!"

It can be seen that Zhao Mingchuan was really angry with Tengda, and he began to breathe out.

"Then prepare the litigation materials."

Of course, Zhang Shuo is not a fool. To Tengda, other companies are cowardly, but he is not cowardly.

Just the front is just the front.

"No problem, the relevant materials are already being prepared, and the lawsuit can be brought to the court as soon as next week." Wu Xian was also unequivocal.

"do not!"

But Zhang Shuo waved his hand suddenly, "Don't worry, the chain of evidence has been solidified, and there is no rush to sue."

"why?"

Wu Xian didn't understand this operation.

"Just imagine, if we follow the normal process, we sue Tengda, Tengda sues us, and the two sides blame each other and argue with each other. How long will this lawsuit battle last?" Zhang Shuo asked.

"It can be as little as half a year, or as long as one or two years."

"That's it."

Zhang Shuo's eyes flickered, "Tengda filed an intellectual property lawsuit against Weixin before the release of Weichat. It was not really to win us, but to tie Weichat and Weixin together for marketing."

In order to achieve today's popularity, Weixin took five months and cost nearly 6 million.

The micro chat only took one day.

It can be said that the heat is so obvious and in vain.

"With Tengda's shrewdness, it is impossible for them to predict that we will soon launch a counterattack and sue Weixin for plagiarizing Weixin. But why did they do this again? There must be monsters when things go wrong."

Zhang Shuo may disapprove of Tenda's corporate culture, but he will never underestimate Tenda's strength.

Especially Tenda's professionalism.

Zhao Mingchuan was also thoughtful, and said: "From the very beginning, Tengda wanted to bundle Weichat and Weixin together for marketing, deliberately blurring users' understanding of these two products. Then use channels, funds, and influence Waiting for multiple advantages, and leveraging our strengths, in order to let Weichat catch up from behind."

"It's not just coming from behind."

Zhang Shuo shook his head, "Tengda's ultimate goal is to use bad money to drive out good money after the popularity of Weichat and the number of users have caught up, forcing users to choose one of the two, and finally achieve the goal of replacing Weixin with Weichat."

Not to mention sinister.

Just because Zhang Shuo didn't rush to the meeting yesterday doesn't mean he didn't do anything.

Insomnia is rare at night.

Zhang Shuo never underestimated Tengda, and even predicted Tengda's tricks, but when Tengda really showed the terrifying power that swept across the Internet, he still shuddered a little.

The horror of giants is not just talk.

The marketing expenses that Mengya spent on Weixin were only five to six billion yuan, but what about Tengda?A huge marketing budget of one billion was spent in one breath, but without even blinking an eye.

Uncover the power of capital.

If Tenda's own resources and channels are included, then the marketing expenses are estimated to double.

How terrifying!