The opening account was stolen, and the backhand recharged 100 million

So everyone has generally developed a habit of booking online in advance, which will be very cheap.

But it’s not necessarily the case now. New users may still have a lot of discounts, but old users...

The girl at the front desk dare not talk nonsense, but in reality, it is often encountered that some store prices are cheaper than platform prices.

This is the product of various personal information collected and calculated based on the ever-evolving Internet algorithm.

In this case, many people call it big data killing.

It is very common in the fields of online shopping, food delivery, online car-hailing, online hotel booking, etc.

But she will definitely not remind the guests, she is just a laborer, just do her job well.

…………

Zhou Yi returned home all the way, said hello to his parents, fell asleep, and only woke up in the afternoon after sleeping.

"Are you awake? Mom made dumplings for you, why did you drink so much wine?" Mother Zhou said beside her.

"Isn't it because I was happy yesterday? Teacher Fang and the others drank a little more. Don't worry, I won't drink casually either." Zhou Yi laughed.

While talking, my mouth doesn't stop. The dumplings made by my mother are the best. They are stuffed with pork and green onions.

After eating forty dumplings in one go, I stopped, feeling that I was okay again.

After saying hello to Zhou's mother, he planned to get ready to go to work, but at this moment, the phone rang.

Pick it up and have a look, it's a strange phone call.

"Hello, sir, I am the customer service of Degree App."

Hey, it's only afternoon now, it's only been a few hours, the reaction speed is pretty fast.

"Well, tell me, I'm listening, what's going on, and what should I do about it?"

The customer service on the opposite side said: "Hi sir, according to the current situation after our investigation, there is no problem with this price, and the system will adjust the price accordingly based on the shortage of rooms."

"Wait!" Zhou Yi said quickly.

"Is it the corresponding price adjustment? Then the price I ordered online will be 100 more expensive than the actual price?"

"Besides, I'm still your diamond member. According to your regulations, I can enjoy a [-]% discount on reservations. Why isn't this included?"

It's really not a big deal, but Zhou Yi himself is a person who is very sensitive to numbers.

It was agreed, you should have a [-]% discount, but now not only is the discount not mentioned, but even the price difference can be attributed to the system adjustment.

"Also, why is there that service fee? It's true that I live here, but what does this money have to do with me?"

Zhou Yi expressed his incomprehension.

"I'm sorry, sir. In this case, the discount will not be applicable. This is the company's regulation. Please understand."

The company has stipulated again, which somehow feels a little familiar.

Zhou Yi said directly: "Don't tell me that it's your regulation. I only know that the price of your platform, according to my membership level, should definitely be lower than that of the store."

"However, you are not only higher than the store, but also so much higher. Do you know that this has constituted consumption fraud? Do you know about false propaganda?"

I just learned a little about the Consumer Protection Law in the last case, and now Zhou is talking about these things in a set way.

Of course Zhou Yi wasn't sure if it was really constituted, anyway, he was just saying it.

"I'm sorry sir, but this is indeed the company's policy."

"It's the company's rule, no compensation for a penny, yes, I understand."

With a snap, Zhou Yi hung up the phone directly, and after thinking about it, he decided to ask Fang Dazhang first.

After dialing the phone and casually chatting about yesterday's events, Fang Dazhuang put Zhou Yi down and went home to sleep. It was not long after he arrived at the law firm.

And soon, Zhou Yi knew the answer from Fang Dazhuang.

"Big data kills?"

"Yes, it's big data familiarity. People collect your location information, order data, and other various ways to collect data through various methods to form your user portrait and understand your consumption preferences."

"At the same time, because you are already a loyal user of the platform, I believe you won't notice if the price is so high."

Having said that, Fang Dazhuang paused for a moment: "Of course, the gap is a little bit bigger this time, and you have to issue an invoice, so the result will be exposed."

－－－－－－off topic－－－－－

The throat-moistening chapter in the morning is here. I fell asleep when I wrote it yesterday. I got up to type at six o’clock this morning. I finally wrote this chapter. It’s early enough this time!

The average order is more than [-], and I hope to be more than [-]. Brothers, please!

2 Chapter Thirty

An hour later, in the old local cafe, Fang Dazhuang and Zhou Xinran were already sitting opposite to Zhou Yi.

It’s still the classic coffee, it’s still the classic aged vinegar, with a little added, it’s fun to drink in a big way.

Up to now, Zhou Yi and the three of them are already regular customers of the cafe, and even the table in the corner where they often sit will be reserved for them.

About today's matter, Zhou Yi didn't know what to say, so he just "asked" Fang Dazhuang, but Fang Dazhuang said directly, seeing you at the old place, then this is a must.

After sitting down and drinking coffee, Zhou Yi said: "Fang Dazhuang, what you said before, is this a matter of big data? I don't think this platform should be so stupid, right?"

Fang Dazhuang smiled and said: "Whether it is really big data killing familiarity, I can't be completely sure now. I can only say that from your description, it should be big data killing familiarity."

"Speaking of which, we have been talking about big data killing familiarity for two years, but unfortunately, there are no relevant cases so far."

"No? Fang Dazhuang, I have heard of this word a few years ago. In 18, it was the most popular word on the Internet. It seems to be called the first year of big data killing familiarity. How did it get there? Now there is no court case.”

Of course Zhou Yi knew this word before.

To be precise, in the past few years, big data was a hot word. No matter who opened or closed their mouths, it was big data. It seemed that big data could solve all problems.

But Zhou Yi didn't feel like he had a cold at that time, and now he doesn't even feel like a cold.

As soon as the various APPs on the mobile phone are opened, there are various consent terms and various privacy terms. If you do not agree, you cannot use them directly.

And click OK, then naturally, your various information will be collected, and then there will be corresponding algorithms to calculate, analyze your consumption patterns, consumption behavior habits, etc.

Putting this kind of behavior in the market seems to be no problem, right?

If you use our APP, you have to agree to our request, otherwise, don't use it.

It's really okay to say it, but what people hate is not big data, but "killing familiarity"!

"From a long time ago, when the word "buy and sell" came into being, there were two ways to do business, bullying and killing familiar people. Until today, these two methods are still used by many people. They are very classic, very classic!"

"Bullying students is bullying that you don't know the situation. Killing acquaintances is to engage in acquaintance mode, and make more money from you through acquaintances."

"Our country is a society of acquaintances. Taking advantage of the trust between acquaintances to carry out fraudulent transactions is the simplest way to kill acquaintances. Of course, the most classic way to kill acquaintances is naturally pyramid schemes."

"In addition, the sales promotion in the past few years, and the WeChat business in the circle of friends in the past two years, these are high-incidence areas for killing familiarity."

Fang Daxiang's talk came again, and Zhou Yi quickly turned on the action camera. Fang Daxiang's words can be made into videos, and the playback volume has always remained high.

Regarding Zhou Yi's behavior, Fang Dazhuang just smiled, and continued: "So, everything is the same, those Internet companies, you say they are high-tech companies, they seem to be high-tech companies."

"The Internet, it was fashionable many years ago."

"But you want to say that they are really playing with high technology? That's not necessarily the case. The methods passed down from the ancestors have been used to the extreme. They use the information advantage to kill familiarity. In fact, the essence is the same."

"If you want to talk about the difference, you can only say that the familiarity here is the unilateral familiarity of the Internet platform with the users!"

Fang Dazhuang spoke in great detail, while Zhou Yi and Zhou Xinran listened carefully.

Anyway, judging from the current situation, Fang Dazhuang's research on big data is definitely not a day or two.

According to Fang Dazhuang, in fact, the earliest big data killing in the normal sense was not in China, but the e-commerce giant Amazon on Laomi's side.

He used to dynamically price the discs he sold. By analyzing various personal data, if you are a new user or a user with weak desire to buy, then the price will be lower.

And if you are an old user, or a user with a strong desire to buy, then the price will be higher.

Then it was sprayed without accident, so I had to cancel it quickly, but the method was learned.

Today, algorithms are far more powerful than they were 20 years ago.

It can even be said directly that you yourself are not as good as algorithms, and you are not as good as big data to understand you!

"Don't you think it's scary? Big data killing familiarity is aimed at many, old users, active users, member users, and users who use more expensive operating devices."

"So, using an expensive mobile phone will also be targeted!"

"Speaking of Zhou Yi, your case is the same as the case that can be found so far in the case of No. 1 who has exposed big data to kill familiarity. They all learned about the current room rate from the hotel after they moved in, and then found out that the platform Charge yourself more."

Speaking of this, Fang Dazhuang smiled again: "Really, I can't say the same, I can only say exactly the same."

"The brother used his mobile phone to book a hotel for 380 yuan a day. He learned from the hotel that it was the off-season for tourism at that time, and the hotel price was 380 yuan. Then he used his friend's mobile phone to search for a hotel room. Search, it’s [-] yuan.”

"So you can actually change your phone, or ask your friends to do a search to see how much that hotel room costs."

What the hell, there is really a precedent for this matter?

Zhou Yi gritted his teeth and looked at Zhou Xinran: "Zhou Cai... Xinran, then I'll use your phone."

Goddess Zhou on the opposite side raised her head and said indifferently, "Don't use mine, I'm a Black Diamond member."

Dude, how much did this cost...

Then, the two looked at each other, and then looked at Fang Daxiang in unison.

Square shape: "(￣△￣;)"

"Then use mine..."

Fang Dazhuang took out his mobile phone, opened the same APP, and began to search for the Lihua Hotel where Zhou Yi had stayed before, and soon it was displayed.

240 seven yuan, exactly the same as the quotation given by the hotel at that time.

Then I used my mobile phone to search, and the price was still more than 300 yuan, but it was slightly less, and it became 340 yuan.

"Mist Grass, this damsel played the role clearly, right, doesn't this treat me as a human being?"

As a result, just after scolding, Zhou Xinran who was next to him turned over the screen of the phone, and a bright number was displayed on it, four hundred yuan.

It's just that it can be discounted, and the discount is 320 yuan.

Immediately, Zhou was in a much better mood.

"Okay, now it can be proved that there is indeed a big data kill. Now you can use this evidence to go to their customer service, and the reply from the brother at that time was that it may be a problem with the mobile phone cache..."

"Then, they immediately refunded the room fee for the day."

Hearing this, Zhou Yi looked at Fang Dazhuang and said, "Fang Dazhuang, what do you think I should do now, sue?"

A rare trace of hesitation appeared on Fang Dazhuang's face: "Remember what I just told you, there is no legal precedent on the killing of big data?"

"Actually, there were two cases, but they both lost, because of what, room prices, takeaway prices, delivery prices, etc., according to the platform, there are fluctuations."

"Then the question is, how do you prove that the delivery fee in the takeaway you ordered, the hotel you booked is based on big data? Is it just that it does not match the actual price of the hotel?"

"Or is it because the price found on my mobile phone is low?"

"The evidence is not enough."

"And Zhou Yi, the problem in big data killing is not only killing people, but also excessive collection of personal information, unfair competition, and even monopolistic behaviors such as abusing market dominance..."

Zhou Yi fell into deep thought. He never knew in the past that there would be so many twists and turns in big data killing.

Fang Dazhuang's sentence, you may not know yourself as well as big data, which sounds scary.

"Okay, just chatting casually today, it's getting late, let's go back first, you can chat with the other party's customer service first, and see if they will refund your room fee."

Fang Dazhuang didn't say much, not even how to obtain evidence.

Zhou Yi didn't ask either.

After walking out of the cafe, the three of them said their goodbyes. Zhou Yi returned home all the way, and then dialed the customer service number again.

"Oh yes, I was the one who contacted you this morning, Lihua Hotel 603, phone number 9527, last name Zhou, yes, you said in the morning that the price adjustment was based on the shortage of rooms."

"Well, today I used my friend's mobile phone to search for that hotel, and the displayed price was the same as the actual price of the hotel. I searched with my mobile phone, and it was still the previous price. What do you say?"

The customer service on the opposite side hurriedly said: "Just wait a moment, I need to ask our colleagues."

There was no sound on the phone, and about a few minutes later, the customer service said again: "Hi sir, are you still there? I just asked our colleagues. It may be that there is a problem with the system, or your mobile phone cache has not been cleared. The displayed price is still yesterday's price..."

"As for yesterday's price, after our investigation just now, we found that it is indeed the reason of our system, so now we can give you a 30 yuan cash red envelope, which can be used when consuming any product on the platform."