Back to seven or seven kinds of fields to raise children

Since then, low pesticide residue ginseng has been developed in an all-round way.

The second document is a notice to comprehensively control the area of ​​participating land.

The notice made it clear that the structure should be adjusted, moderate-scale operations should be gradually implemented, and ginseng per unit yield, returning ginseng to forests, and ginseng land allocation should be linked.

If the per square meter yield of ginseng does not reach [-] kg, and the return of ginseng to the forest does not meet the requirements, the ginseng land will no longer be allocated.

Further implement the principles of reducing area, adjusting scale, and controlling development.

Determine the annual approval system for land use, and no longer allow enterprises and institutions to approve land use.

The third document, from now on, will implement the qualification examination and approval system for all persons participating in labor, trafficking, and business operations, and will issue business licenses to those who meet the requirements.

Those who do not meet the conditions will not be approved and issued, and they will not be allowed to engage in large-scale labor participation, trafficking, and business activities. Once discovered, they will be severely punished.

The fourth document is to establish a new ginseng franchise system in an all-round way.

The county and city special product management departments have strengthened the management of industry licenses for the planting and processing of ginseng.

Designate people with business licenses to participate in factories, ginseng companies, ginseng companies, foreign trade companies, medicinal materials companies, and county (community) grass-roots supply and marketing cooperatives with ginseng business licenses.

Through these issued documents, a ginseng special reserve system was established, the market was regulated in a planned way, and unified pricing was implemented in circulation.

Mainly adopt the ginseng monopoly method of production, purchase, processing, price and sales management.

Strictly implement the sales price set by the province, and any product that is lower than the sales price will not be released with a transportation certificate.

Any behavior that disrupts the market is found to be punished.

At the same time, towns are encouraged to actively establish ginseng production and management cooperatives, so that ginseng farmers can unite and enhance their ability to resist risks.

The higher-ups can give various benefits to farmers who join the cooperative.

"It can be seen that the higher authorities have made up their minds to rectify the local ginseng industry this time.

I just don't know if it can really be implemented. "

Li Bingzhuo and the others were all in Xu Shiyan's office. The big guys looked at those documents and sighed.

"Yeah, the idea above is good, but I don't know if these people below can abide by it.

I hope it works. If these measures don't work, then there is no hope for the ginseng industry in our county. "

Xu Shiyan sighed, in fact, he wrote more than these.

It is estimated that the leader saw that other suggestions were difficult to implement, so he did not adopt them.

Forget it, he has already put forward all the suggestions he can think of, how much can be adopted by the higher authorities, how much can be implemented, and how strong the implementation is, he can't interfere with this.

Now, Shenye Company is also a mud bodhisattva crossing the river, and he can't protect himself, so he should look at his eyes first.

Chapter 737 Taking the initiative

"Don't worry about these, anyway, our company has the right to export independently, and these terms are beyond our control."

Xu Shiyan put those documents aside and looked up at Li Bingzhuo and the others.

"The most important thing right now is the future development of our company.

So far, our foreign trade orders this year are 40.00% less than the same period last year.

That is to say, many of those old customers are still on the sidelines, or they may not have the idea of ​​cooperation this year. "

Xu Shiyan took out a report and showed it to Li Bingzhuo and the others.

“This is what we should be most concerned about right now.

Orders did not decrease much last year, mainly because people have already paid the deposit.

If they cancel the order, they will lose a lot. They have no choice but to continue to execute the previous contract.

But this year it is obvious that the willingness of foreign businessmen to place orders is not high.

If this situation continues, I think our company's benefits this year may drop a lot. "

Xu Shiyan sighed, barely passed the test last year, and in the next few years, I'm afraid it will be more difficult every year.

"General manager, colleagues in the sales department have contacted most of the customers, but the main problem is the price.

Now the value of the US dollar has appreciated. At present, one US dollar is exchanged for four yuan and seventy-eight cents, and last year it was three yuan and seventy-six cents.

Merchants feel that if the prices of previous years are still maintained, they will lose money, so they are all waiting and watching. "

This, Li Chengrong and the others also thought of it, the people in the sales department are actively contacting old customers recently.

"No way, since last year, all industries have experienced a cold winter.

In fact, not only ginseng in our county, but also various domestic enterprises have experienced a process from overheating to sudden cooling.

The economy is sluggish, and many domestic commodities are backlogged, and the phenomenon of triangular debts of various units is particularly serious.

This is good for our company, except that some raw materials and packaging are purchased from outside, and the others are supplied by ourselves.

Most of the sales point to exports, so they are not dragged down by the triangular debt. "

Li Chengrong is now in charge of the market. He works very hard. He collects and sorts out information on the development of various industries at home and abroad.

"Not to mention anything else, the Qishi Fular Heavy Machinery Factory was forced to stop production last year because of the triangular debt.

Anshan Iron and Steel Company, also because there is no money in the account and no coal in the warehouse, can only mobilize employees to raise funds.

There are also many factories that have been closed because of this.

The domestic economic situation is not good, and the currency has depreciated. Now they are rushing to export, but exporting is not easy. "

"General manager, I think it may be imperative to lower the price.

If the price is lowered, some of those old customers should be retained. If the price is not lowered, these customers may be lost. "

Li Chengrong has been researching with the people under him for a long time, and feels that there is really no way to break the situation now.

"No, lowering the price is the worst way. Once the price drops, it will be difficult to raise it later."

Xu Shiyan shook his head, the price cannot be lowered easily.

At present, the appreciation ratio of US dollars is not too large. If the price is reduced now, what should we do later?

"How about this, you take the people from the sales department and calculate the cost for me.

See what kind of promotional discounts are more reasonable on the basis of maintaining the original price.

For example, buy ten get one free, buy eight get one free, buy five get one free, and see which one can satisfy foreign customers at the current exchange rate without us suffering too much. "

Without price cuts, other promotional methods can only be adopted.

No way, the current economic situation.

If you want to make a way out of this situation and ensure the normal operation of the company, you can only make a little concession.

"In addition, the method of last year is still adopted. In addition to giving away the same product, we will also give away the new product we are going to launch this year.

If the customer wants to hold any promotional activities, we will try our best to cooperate, and we must capture all the existing old customers, so as not to let these people lose. "

Thanks to the participation of people from the Ginseng Research Institute, the development of new products has been accelerated, and they can take out new products that were previously reserved.

Now I can't take care of so much, let's stabilize this year's orders first.

"Okay, then I will take someone to do the accounting, and then contact the customer."

Li Chengrong nodded, there is no other good way at present.

"It will be the Spring Fair again soon, this year's new products can only bring a few more, let's try the effect.

In addition, I want to bring the medicines from the pharmaceutical factory, try it, I don't know if it will work. "

In the current situation, everyone is panicking, and Xu Shiyan is no exception.

The medicines of pharmaceutical factories currently only have domestic drug certification procedures, which are not recognized in many countries.

Drugs without foreign, especially European and American certification, can generally only be sold in the category of health care products.

This is where traditional Chinese medicine suffers, and it is also the reason why Fusong Pharmaceutical Factory brings its products to the Spring Fair every year, but fails to sell too many products every year.

Only Hong Kong, Taiwan, Dongyi, and some countries in South Korea will buy in small quantities.

"This year, we're going to build another cosmetics factory to produce the products I mentioned earlier.

This must be independent and cannot be mixed with the original factory.

In addition to this, we will also establish a joint venture with other investors to build a flooring factory and a health care product factory. "

Xu Shiyan flipped through the lists in his hand, and took out a plan.

"The health care product factory is mainly for domestic use, the formula is authorized by our company, and the independent trademark and packaging are used.

In the past two years, health care products have become popular in China, and we must not miss this opportunity. "

This was Xu Shiyan's idea when he was helping Xu Shiqin buy land in Bao'an.

There are actually many reasons for choosing to make health care products at this time.

One of the more important reasons is the fear that Chinese people will follow suit.

At present, Dongfang Ginseng Company is able to maintain its current income despite the bleak overall situation of the ginseng industry, relying on the deep processing of products and the advance registration of foreign patents.

But there is one thing, patent protection is only useful in foreign countries, and the country does not pay attention to these at all.

Before, they were all focused on the export, and it was useless to follow suit. Foreigners only recognized those with patents, and those who did not have patents could not sell them.

Now the export is sluggish, and the domestic health care products industry has begun to rise.

At this time, I am afraid that someone will focus on these products of the participating company, and they will not export them, but instead operate domestically.

Anyway, the price of domestic ginseng raw materials is so low now, it is definitely not a loss to mix it in.

Imitate the products of Shenye Company, and others will follow suit, and then sell them in the country. What else can Xu Shiyan or Shenye Company do with others?

This kind of thing will definitely happen. Instead of letting others take the lead, it is better for them to take this step first.

Instead of building a local factory, choose another location, register a trademark separately, redesign the packaging, and appear in front of the Chinese people with a brand-new look.

From now to [-] and [-], it is a golden period for the development of domestic health care products. Taking advantage of this trend, let's make money first.

Chapter 738 Strong Support

The domestic health care products industry has always been criticized.

The main problem is the overwhelming brainwashing advertising and marketing.

Those companies that produce health care products do not pay attention to product research and development at all, but blindly advertise, resulting in false prosperity of health care products.

Therefore, most of the companies that make health care products have a bad reputation.

Xu Shiyan wanted to get involved in this industry a long time ago, but he has been scrupled in many aspects, so he has never been able to take real action.

But now, it doesn't matter that much anymore.

If you want to make a way out of the current predicament, health care products may be a sharp weapon to break the situation.

The health care products that Xu Shiyan thought of were different from the health care products that became popular in the next few years.

He mainly wants to make some of the products currently exported into domestic versions.

These are market-proven, quality-guaranteed products.

They do it with real materials, even if it is advertising, it is only a necessary marketing tool.

The factory is not in the northeast, but in the south.

Xu Shiyan felt that Bao'an was a good place, so he bought a large piece of land to build a factory because the land was not expensive now.

Waiting to get through the trough period of ginseng in the past few years, if the development of the health care product factory is okay, it will continue to produce and gradually transform to pharmaceuticals.

If the development is poor, you can directly change hands and sell the land at that time, and you can earn a lot of money, which is not a loss no matter what.

Even if someone follows suit, they have already made money, so there is nothing to be afraid of.

Besides, the products they produce must be based on ginseng.

Don't others have to buy raw materials from the place of origin if they follow suit?Anyway, it can be regarded as finding a way out for local ginseng.

"No matter what the general manager arranges, we will completely obey. You just say what to do, what to do, and we will obey the general manager's orders."

Xu Shiyan is responsible for the general direction and overall planning of the company's development, and other people are responsible for the specific implementation. It's as simple as that.