From retail to global domination

As the world's top [-] companies, they were forced into a corner by small local companies, and even let them evaporate billions of dollars in the stock market?

And this loss is still growing, and it is very likely to become a loss of tens of billions of dollars.

It must have really lost tens of billions of dollars, and it will be a disaster for Carrefour.

This is something Carrefour headquarters does not want to see.

"Let's talk about it, how do we deal with Huifeng's offensive next, are you subdued?" A middle-aged man looked around with stern eyes.

This is none other than Kong Zhengzhi, the official president of Carrefour Asia Headquarters.

Kong Zhengzhi, who is just 45 years old this year, has just taken over this position, and he did not expect to encounter such a thing!

In fact, Huifeng Supermarket entered Yangcheng, he didn't know it yet, and the subordinates didn't report it, but chose direct hard steel.

This is where he gets most annoyed.

What does the person in charge of Yangcheng mean? He doesn't take him seriously, is he not convinced to take over this position?

Huifeng Supermarket is not a small business. Now Huifeng Supermarket has occupied Liao Province and Kyrgyzstan Province, and is expanding towards Hei Province. YT in Lu Province has also established a firm foothold. Next, it will expand to surrounding urban areas. Now it is even more It is directly marching from the far north to the southernmost city of Yangcheng.

One north and one south, he can be regarded as admiring the courage of Huifeng Supermarket.

According to the normal situation, Huifeng Supermarket should be slowly moving south after occupying the Beijing-Tianjin-Hebei region, but no matter how it goes south, it is impossible to directly cross to Yangcheng, the southernmost tip of China.

This is really the southernmost tip of China. To the south is Xiangjiang.

But Huifeng Supermarket did just that!

Of course, the general manager of Carrefour in Yangcheng could not escape responsibility, because they did not report the situation to the headquarters, which resulted in a passive situation.

And the European headquarters is already questioning the Asian headquarters.

The channels for questioning them are in a mess, and they are not as good as a Huifeng supermarket that has just been up for less than two years?

Where did the layout of these years go?

Well, these years, the Asian headquarters really didn't pay much attention to the issue of channels.

They are so smooth. After entering China, no matter which city they open a store, they will make a lot of money. Even other supermarkets will turn pale when they hear that Carrefour is coming. No one dares to fight with them, so the channel construction has been put on hold. .

It also did not establish its own brand. At this point, Carrefour suffered a big loss.

Of course, for the world's top [-] companies like Carrefour, it is too fast to build them up, and it will take less than a year, but will Huifeng Supermarket give them this time to build?

Obviously, Huifeng Supermarket intends to drive Carrefour out of the Yangcheng market. If this is the case, Carrefour will lose a lot, and even he will be transferred. This is absolutely not allowed.

Kong Zhengzhi looked angrily at Tian Haoran who was sitting down silently.

Tian Haoran is the regional manager of Carrefour in the Pearl River Delta. He really dissatisfied with Kong Zhengzhi. In his opinion, Kong Zhengzhi's turn is not his turn in this position.

He has worked in Carrefour for more than ten years. He was promoted from an ordinary employee to a regional manager in the Pearl River Delta. It can be said that he has paid a lot for Carrefour, but the headquarters is good, and a president is transferred at will. How can he be convinced?

Therefore, when Huifeng Supermarket entered Yangcheng, he also had some sense of crisis, but it was not as big as that.

In his opinion, what happened to Huifeng Supermarket?

It's only in the Northeast that you can play with power and prestige. This is Yangcheng, and he can count on the retail industry in Yangcheng.

No, it is the retail industry in the Pearl River Delta that he can count on.

At the same time, Tian Haoran made up his mind to defeat Huifeng Supermarket and let the headquarters see his ability. Even Huifeng Supermarket was beaten to the ground by him.

He was right to think so.

After all, the previous retail industries all shied away when they saw Carrefour, which also gave birth to Tian Haoran's confidence.

In his opinion, Huifeng Supermarket is no different from these supermarkets, and even worse than these supermarkets. After all, their headquarters is in the northeast, and many goods need to spend a lot of travel expenses when they are delivered, which is not cost-effective.

How did they know that Huifeng Supermarket had been prepared for a long time and had already delivered a lot of products. In addition, Pu Ying had negotiated with those channels for a month before they finally negotiated the price.

Nowadays, many self-owned brand manufacturers have been established, so in terms of channels, Huifeng is really not afraid of Carrefour.

Instead, Carrefour fell into a disadvantage.

"I'm sorry, it was my mistake, and I will fix it." At this time, Tian Haoran was still not convinced.

"You come to solve it?

How to deal with it?

What if Huifeng keeps discounting?

Can you bear the loss of Carrefour?

Can you afford the billions of dollars evaporated in the stock market? "It's good that this guy doesn't speak, but Kong Zhengzhi became even angrier after he finished speaking.

Has this guy not seen the situation clearly yet?

No wonder the higher ups didn't use him as the president of Asia. It's not without reason.

The overall situation is too poor, and I can only see my own one-third of an acre of land.

"Don't you just lose some money? Isn't Huifeng also losing? He can afford to lose, why can't we?

We are a Fortune [-] company in the world, and if we fight for funds, even ten Huifeng Groups are not enough, right? "Tian Haoran looked at Kong Zhengzhi unconvinced.

Is this guy really targeting him?

At least he thought so.

"We are a listed company, which is different in nature from Huifeng. If we continue, stockholders will lose confidence in us, and even sell stocks in large quantities. What will we do at that time?

What do you tell me?

When the loss reaches tens of billions, or even hundreds of billions of dollars, will you be responsible?

Can you afford it? "Tian Haoran's attitude made Kong Zhengzhi lose his patience.

The other regional managers wanted to say something, but seeing the furious Kong Zhengzhi, they all fell silent.

Obviously, it's not the right choice to interrupt at this time, and it's not good to take your anger out on them.

Besides, Tian Haoran's fault this time was really serious, how dare other people speak up for him.

Tian Haoran didn't speak when he heard tens of billions or even hundreds of billions of dollars.

He really can't afford it, and it's not worth the money if he sells him.

"Now I announce that because of Tian Haoran's mistakes, the company suffered huge losses, and Xin Fenghua from the Southwest was transferred to the Pearl River Delta to take over Tian Haoran's position.

Qi Zhengde, vice president of Southwest, took over Xin Fenghua's position. Does anyone have any disagreement? After finishing speaking, Kong Zhengzhi looked around.

After Kong Zhengzhi finished announcing, Xin Fenghua was startled.

He never dreamed that he would take Tian Haoran's place?

This is the Pearl River Delta, which is as famous as the Yangtze River Delta.

He was a little confused.

Not only he was stunned, but everyone in the room was also stunned, so Tian Haoran was taken down?

This……

Tian Haoran was also taken aback, then stood up angrily, glared at Kong Zhengzhi and shouted, "You're avenging your own personal revenge, I'm going to the European headquarters to sue you."

For Tian Haoran's crazy roar, Kong Zhengzhi didn't go to the regular meeting.

Let him go, the result will not change.

Regarding this matter, the European headquarters was even more angry than him. If he went, there would be no good fruit to eat.

It just so happens that I don't know how to deal with this guy, but now it's all right, someone has solved it for him.

"Mr. Tian, ​​we have important matters to discuss next. If you don't leave, I will ask the security guard to invite you away." Kong Zhengzhi looked at Tian Haoran unceremoniously.

"You, you, you..." He said three words of you in succession, and finally walked away angrily.

It would be a big shame if he was asked to leave by the security guards. He also planned to take a plane to Europe immediately after leaving, and read Kong Zhengzhi's book.

This guy is trying to get back at him.

At this time, he still didn't realize the seriousness of the matter.

"Mr. Xin, you took over Tian Haoran's position, please tell us what you think, it's not good for us to go on like this, and it's too late to temporarily build self-operated products!" Kong Zhengzhi said helplessly.

When he came, he really ignored this problem.

To be honest, he is more or less responsible.

"President, let's see if we can put pressure on the distributors so that they don't cooperate with Huifeng Group, otherwise we will refuse to buy from them in the future." Xin Fenghua is also very helpless, how to solve it?

If it was still normal, it would be too late for him to be happy and sit on the regional manager of the Pearl River Delta, but now, he can't be happy.

How can such a mess be collected?

If you do well, there is no reward. You should do it. If you do not do well, you will be punished!

Tian Haoran is his example.

But now that Kong Zhengzhi has pushed him to this position, it is impossible to get rid of it!

Xin Fenghua was also very depressed!

After he finished his proposal, the office immediately fell silent.

Everyone is thinking about feasibility.

In fact, this is not a way to lose.

Now it's the only way to contend with Huifeng, it's Yin.

Channel dealers don't supply goods, so don't you have to transport all your goods from the Northeast?

This will increase the cost, and at the same time, it cannot be delivered in a short time, and it will take a few days anyway.

At that time, your Huifeng supermarket will have no goods to sell. It depends on what you do.

"Da da da..." Kong Zhengzhi tapped his hands on the table, thinking about the feasibility of this proposal.

Although it's a little unethical to do so, at present, it seems that there is no other way but to do this!

"Okay, just do what Mr. Xin said.

Mr. Liu, go and discuss with those channels, if they continue to cooperate with Huifeng, they will lose our order..."

Chapter 397 The Crisis of Huifeng Supermarket

Huifeng Supermarket has just entered the Pearl River Delta, and its relationship with distributors is definitely not as good as that of Carrefour.

Carrefour's stores have spread all over the Pearl River Delta region and areas around the Pearl River Delta. If Carrefour really threatens the distributors, these distributors may really compromise.

In order to reduce losses and not be held accountable by the higher authorities, Carrefour can only resort to this trick, otherwise what should we do?

If this continues, their losses will be even greater.

To prevent distributors from releasing goods to Carrefour, they will increase the price. Even if you sell it at a low price, it depends on what you do if you don’t have the goods.

"By the way, we are not the only ones who are uncomfortable with putting pressure on distributors together with other supermarkets. If we operate properly, we may be able to drive Huifeng Supermarket out of Yangcheng. I believe this is what other supermarkets hope to see." The corners of Kong Zhengzhi's mouth rose slightly.

Huifeng Supermarket must be driven out of the Pearl River Delta. They want to enter, and they will pay ten times or even a hundred times more effort.

This way they can rest assured.

Over the years, Huifeng Supermarket is the first one that dares to fight against Carrefour.

Before, they had only one enemy, Wal-Mart, but now there is one more upgrade company?

To be honest, it was a slap in the face for them.

It also made them very vigilant, and even wanted to kill Huifeng Supermarket in the cradle.

However, it may be difficult to kill Huifeng Supermarket, because they have completely occupied the entire Northeast.

Relying on the Northeast, even if it fails, there is a way out.

And if they want to enter the Northeast, they will inevitably have to fight with Huifeng Supermarket.

But that's for the future. The most important thing is that driving Huifeng Supermarket out of Yangcheng will completely kill the opponent's determination to enter the Pearl River Delta.

He was very good before, and planned to set up the battlefield in the Beijing-Tianjin-Hebei region, where he would have a confrontation with Huifeng.

In fact, last year, he had already paid attention to Daohuifeng Supermarket.

It was his decision to land Carrefour in Shencheng. What he didn't expect was that he was kicked out by a local company not long after it landed. Can he not pay attention?