From retail to global domination

In other words, the daily profit of this milk tea shop ranges from 1.5 to [-].

The monthly profit is about 40, and the annual profit is 480 million. Absolute huge profits! !

No one expected that a humble milk tea shop would be so profitable! !

Of course, this does not take into account employee wages and rent.

In this location, Dashang collects monthly rent and property fees, which are around [-] per month. This is the best location in the entire Dashang, a prime location, and the cost is naturally high. The waiter also needs about [-] a month.

The salary of each waiter is 1200, so there are too many waiters.

But even so, there are still about 300 million annual deposit profits! !

This is the benefit of a large passenger flow.

There is a lot of traffic, even if you make a pile of shit, you are still making money every day.

The traffic of East University is not small, but it is still incomparable with Zhongjie, one is in the sky and the other is underground! !

Here, 3000 cups of milk tea can be sold a day, and Dongda can sell 500 cups. They are Amitabha! !

But relatively speaking, the cost of Dongda is small, and there is no need to hire so many waiters.

I can sell 500 cups a day, and the net income is still more than 4 yuan a month, and more than 40 yuan a year, which is not a lot.

If possible, they also want to open a store in Zhongjie.

However, the cost here is generally unaffordable, and there is no place yet.

There are not many such golden locations.

Prosperous, big business.

At present, the two most popular shopping malls in the entire middle street, the traffic is still large.

The central positions of these two shopping malls are occupied, and other positions are also profitable, but they cannot be compared with these two.

The second is the big spring, but the prime location is still occupied by people! !

In short, there is no hope of entering the prime location now, unless a new shopping mall is opened, they will have a chance to settle in!

So the hope of opening a milk tea shop in Zhongjie was shattered.

Forget it, let's manage Dongda's store well, and don't aim too high.

If it becomes popular, open a branch and learn from Zhang Yang.

Tian Xue knew this very well, that's what Zhang Yang did.

At present, there are still three stores under renovation. After these three stores open, there will be five Huifeng supermarkets in Shen City.

Relatively speaking, milk tea shops are really petty.

But the road is made step by step, Tian Xue is not in a hurry, first manage the milk tea shop well, and then have the capital to do other things.

During this period, Ning Zhiguo and his party also visited the milk tea shop where Tian Xue and Shen Qiao were located.

Looking at the crowd in line, they have seen what it means to be hot! !

Also more confident.

It proves that the industry has a bright future.

Time flies, and in the blink of an eye, more than 20 days have passed, and the milk tea shop has been renovated.

The equipment has already been bought and installed. Tian Xue printed a lot of leaflets. Zhang Yang reminded her to find some students to distribute leaflets.

For activities, a cup of milk tea is 3 yuan, and the original price will be restored after a week.

The cost of milk tea is 2 yuan, and you only earn 3 yuan when you sell it for 500 yuan. Even if you sell 500 cups a day, it is only [-] yuan.

Tian Xue disagreed at first, but was persuaded in the end.

There are not no milk tea shops around Dongda University, but there are quite a few. Most of the milk teas cost about one yuan, and a cup sells for six yuan.

Their cost is two yuan, the cost is high, and they put more ingredients, and the taste is stronger than other milk tea shops.

After the comparison, everyone will definitely choose the tea in the snow season.

At first, Tian Xue retorted that the smell of wine is not afraid of deep alleys. Since their milk tea is better than others, everyone will come to her gradually. There is no need to sell a cup for 3 yuan, right?

Then Zhang Yang's words silenced Tian Xue.

What if people also raise costs?

No one is a fool. The reason why the cost was around one yuan before was because everyone around them did this.

Once someone breaks this rule, will they wait to die?

When the cost is added, the price will inevitably fall.

So Zhang Yang wanted to take advantage of the fact that these milk tea shops didn't respond, and spread his reputation.

At that time, even if the ingredients are the same and the price is the same, everyone will only recognize you.

Preconceived impressions matter, especially in business.

Everyone only remembers the first price drop, not the last one.

So even if you lose money in the early stage, you have to engage in this activity.

A cup of 3 yuan, hearing this price, will definitely attract a lot of people, especially students who are not well-off.

No matter which country people are from, they all have a desire to pick up cheap things in their hearts.

After being told, Tian Xue printed many leaflets and distributed them in the school.

There are so many university students in Dongdong, so it is very easy to find a few people who distribute leaflets.

For 30 yuan a day, many people are willing to do this job.

This was 2003, and 30 yuan a day was a lot.

Tian Xue recruited ten students and distributed leaflets at or near Dongda University every day.

At the same time, two little girls were hired.

They have to attend classes during the day, so they don't have time to come to the store to watch, so they can only hire waiters.

It is not difficult to make milk tea by itself, and the two little girls learned it in one day.

They only taught them how to make milk tea, but did not teach them how to make it.

This was learned at a tuition fee of [-] yuan, how could it be easily taught to others?

Everything is ready, just waiting for the opening.

The first floor is a bar for making milk tea, and the second floor is divided into small single rooms.

This place is for couples.

Especially in winter, couples have no place to go, so they can come here.

However, there is a minimum consumption for a single room.

The consumption of each single room shall not be less than 30 yuan.

They are scheduled to open on Saturday.

Soon came the tea opening time in the snow season, before the door opened, there were already many students queuing up outside.

Although the weather was very cold, it still couldn't stop the enthusiasm of the students.

"Fuck, it's so cold today!!"

A boy rubbed his hands, stomped his feet, and looked at the crowd in front of him and said to himself.

"Hey! If it wasn't for my girlfriend who wanted to drink milk tea, I wouldn't come in line!!" The boy behind echoed.

"However, the price of his milk tea is really cheap. It's only three yuan. Others are six yuan. If you buy one cup at someone else's house, you can buy two cups here." Both of them are from the same school, and they don't know each other. chatted.

"This is true, otherwise, whoever suffers this crime here in the cold will be the same as going to someone else's house to buy it."

"It is said that there is a discount seven days before the opening, and the original price will be restored after seven days. It would be great if it was always this cheap!!"

"Even if the original price is restored, the price is still fairer than others. If the taste is similar, I will still choose tea from the snow season."

"You are right, indeed."

Most of the topics around are similar to the two of them.

Early in the morning, Ning Zhiguo brought the two brothers in the dormitory to the shop to help out. Tian Xue and Shen Qiao had already prepared the ingredients for making milk tea, and two waiters were already in place.

The crowd in line is still increasing, and it seems that there should be more than a hundred people.

Looks like today is a good omen...

Chapter 55

The time came to 8:30, and the tea in the snow season was open.

The moment the door was opened, hula-la students rushed in, and the door was even more crowded! !

Ning Zhiguo hurriedly brought Ren Wenbin out to maintain order.

It won't work like this, even those who have bought milk tea can't get out, this is still a woolen business! !

Fortunately, I had prepared in advance and bought a barrier to separate the two people from the crowd. This side is for coming in to buy milk tea, and the other side is for going out.

After finishing, the two returned to the bar to help again.

They can also make milk tea, but they are not needed for the time being. Two waiters, plus Tian Xue and Shen Qiao, are enough. They help to maintain order, or serve the guests in the box.

Although the private room has a minimum consumption, it still cannot resist the enthusiasm of the students.

Most of the people who came today are students, and some are not, but there are still relatively many students.

Less than 10 minutes after it opened, the boxes were already full.

There are a total of ten boxes on the upper floor, and the minimum consumption for a box is 30 yuan. The milk tea shop is indeed a good place to go in winter, and most of them are couples.

By ten o'clock, the queue was getting more and more crowded.

By this time, they had bought more than 200 cups of milk tea.

If this continues, today's milk tea is expected to exceed 2000 cups! !

It would be a miracle if it sells for 2000 cups.

2000 cups!

The store in Zhongjie only sells more than 2000 cups a day. If they really want to sell so much, they can wake up from their dreams with laughter.

Although the earning is not as much as others, it is a miracle that this position can sell 2000 cups! !

But they still thought too much. Until 12 o'clock in the afternoon, the number of people buying milk tea continued to decrease, but after 12 o'clock, the number of people buying milk tea was obviously much less than before.

At around four o'clock in the afternoon, after statistics, only 1000 cups were sold! !

In other words, it is basically impossible to break through 2000 cups! !

At night, the passenger flow is even more incomparable with that during the day! !

Until the store closed, a total of 1400 cups of milk tea were sold.

The profit of each cup of milk tea is one yuan, and 1400 cups are 1400 yuan.

Including the profit of the box, it exceeded 1500.

1500 a day is a lot.

Sure enough, selling water is really violent! !

The reason why it sold so well is that it opened on the first day and caught up with the big week.

By the normal time, I'm afraid they won't even be able to sell 1000 cups! !

On this day, although Tian Xue and the others were very tired, they were very fulfilled.

She fell in love with this feeling a little bit, making money is addictive! !

In order not to disturb their business, Zhang Yang didn't show up in the store until night.

"How is business today?"

Looking at the happy smiles of several people, even a fool can guess the result.