crush the rich

Yin Lian didn't hold any on-site lottery draws. Firstly, the lottery activities in this era are too easy to cheat, and secondly, because various supporting facilities are troublesome, considering the venue, there is no chance for on-site lottery draws.

Because the world is an uncertain summer at this time, Yin Lian directly uses the rainfall in the next month as the result of the lottery.The last digit of the rainy days in the first ten days is the first number, the last digit of the rainy days in the middle ten days is the second number, and the last ten days is the third number.The first prize is for the three numbers that match completely. According to the same rules, the number of days without rain, the number of days with sunshine and the number of days without sunshine are arranged and combined for the second prize. The number that can be combined will be the third prize.

Considering that the size of the capital city is not small, although it is not as large as later generations, there may be localized rain, so Yin Lian set the location of the judgment standard in front of the shop.The name of the shop was chosen by Ms. Wu, it's quite well-behaved, it's called Hua Xiangrong.Stealing Shixian's poems for an allusion has made him famous in another world, and the other party probably won't care.

Ms. Wu liked this poem very much when she first heard it. Everyone the princess knows is a bit young, and Ms. Wu is no exception.Having said that, most of the aristocrats in this era are literary youths. I don't know if it is because of the ancient belief in reading to change their lives, or because Xia Guo originally had a prosperous literary style.

In short, the poems that have been passed down through the ages must be moving. Even in the Xia Kingdom, this is also a very wonderful poem.It was also because of this that Ms. Wu asked about the origin of the author. Since she had never heard of it, she thought it was some ancient poet who was out of time, and she sighed with regret.

This is her reaction. Although other people may not all know the allusion, when they see the poem, their reaction is similar.Because of the name of the store and this poem, Hua Xiangrong has become a little famous among the literati.And this lottery is also a bit of a gimmick - common people are enthusiastic about silver dollars, while the wives of officials and wealthy businessmen are thinking about this unique customization, and immediately spread the word about this lottery.

In order to give people a basis for evaluation, Yin Lian asked the shopkeeper to record the weather of this month on the signboard in front of the store every day.Even at night, the night watchman will record when there has been rain, which causes people who care about the lottery to check the weather records every day, or send servants to check, feeling nervous or disappointed.

In this case, the first thousand bottles of perfume, although expensive, were sold at an unimaginable rate.Immediately afterwards, Yin Lian designed several new products, all of which are daily necessities. After all, to make cosmetics is not just a kind of perfume.She used the materials currently produced in Zhuangzi and available in the capital to manufacture a series of products with similar fragrances, not necessarily all new products, some of which are always on sale in Xiaguo, such as soap, lip balm, and face cream etc.

The off-the-shelf technology was used, but Yin Lian made some changes in details, such as packaging, additives or sales methods.

She didn't make lipstick directly, although it can be done, but the shell needs to be specially designed and customized, which is time-consuming and troublesome. Although it can be done in the future, it is not necessary at this time.

Under her instructions, Hua Xiangrong made the first lip paper with a structure similar to a Band-Aid, but different from ordinary lip paper, this kind of lip paper is packaged in a small sealed oil paper, with a more ingenious structure. There is lip balm on only one side, and it can be used as long as it is torn off, but it will not stain your fingers.It was originally given away as a perfume giveaway, but it quickly received rave reviews.Its ingenious design and high convenience make ladies feel very satisfied.

In the past, if you need to touch up makeup at a party, it is very troublesome, but since using this lip balm, at least lip balm has become quite convenient.

Hua Xiangrong's products are not many at present, and it can't be said that there are any special ones, but Yin Lian gave some ideas on design and promotion, but quickly opened up the market, and the people involved in this matter were amazed.

Her belongings were finally recovered afterward.The police's explanation was somewhat flawed—at least in Yin Lian's opinion, but she didn't expose it either.

Even if the finances were brought back, Yin Lian was not in a hurry to start halftime.She had promised Madam that she would run a newspaper, so she really started to make preparations.But to do this, there is still an old problem, she lacks manpower.

Fortunately, the wives and ladies who run this magazine with her are all people with rich connections. After knowing that she lacks manpower, you recommend one and I recommend one, and soon found a manpower far beyond expectations. Yin Lian took a look Looking at the list, I saw a few familiar names, but didn't make a decision right away.

The list is just a list, some people who will become famous later, but their resumes at this time are not outstanding.If she called the name rashly, it would give people a casual attitude, and even if it was later confirmed that the other party was talented, people would doubt how she knew it in advance. This would undoubtedly bring some danger and trouble to her who was still under Li Laixi's surveillance. trouble.

So the formal interview still has to be conducted.

After Yin Lian made her decision, she followed the lists provided by the wives and ladies and arranged interview times one by one.Except for a few who sounded particularly unreliable and inappropriate, and even those whom the lady herself didn't know very well, Yin Lian made an appointment to meet.

After all, Li Lici is a princess, young and a little ignorant of the world, and said: "There are so many people, and they all come to submit papers. Just pick a few. Why do you have an interview?"

Yin Lian said: "There is a difference between high and low literary talents, but there is a difference between suitable and unsuitable newspaper work. For example, someone submits a manuscript with good content, but the text lacks some elegance and interest, which requires editing and polishing. For another example, when selecting materials, there are some people who are pure-hearted and like high-level and low-level music, and some people are open to all kinds of people, and the selection of manuscripts appeals to both elegance and vulgarity, and the latter is definitely a more suitable person to be an editor."

"Everyone has their own talents and inappropriateness. The ladies recommended are naturally talented people, but talented people also have articles they are good at and things that their temperament is not suitable for. We don't have to choose the most talented, but we have to choose Choose the most suitable."

Li Lici said: "I think this approach is utilitarian... Erya, although you come from a business background, I appreciate your talent and ability, so I can't bear to let you be blinded by worldly interests... It still depends on talent, not other utilitarian reasons..."

Yin Lian was silent for a while, and said: "Princess, I am not planning for profit, but for the sake of the world. For example, as readers, the brochure we are going to make is mainly aimed at ladies and ladies, so we must choose one Someone who is good at dealing with women and who can understand the aspirations and wishes of intellectual women like me in this day and age."

"It's a talented person. If you choose a person who is lonely and lacks an equal attitude and understanding of women, and chooses an editor who talks about women's morality and women's precepts, will you be satisfied when you read it?"

Li Lici was stunned for a moment before saying, "Of course we can't choose this kind of one."

Yin Lian said: "Although this kind of thinking is a big problem, many other personalities and ideas are small problems. So we have to choose, and naturally we have to choose an editor who suits us best. Not only does it suit our wishes, but it also suits the future. The minds of most of the ladies who read this booklet."

"There is no one in this world who can please everyone."

Yin Lian smiled and said, "You don't need to please everyone, as long as you don't go against the wishes of most of the readers." Then she said, "As the saying goes, there is a ruler who is short and an inch is long. We don't choose people for utilitarian reasons. , but to use according to their aptitude. Let the right person do the right job, which is the meaning of the interview."

Li Lici said: "What you said is very reasonable, but I don't quite understand it... I'll take a look and see how you choose."

Li Lici is a good-tempered customer, but even so, she is a nobleman after all, and she also has a stubborn side.This is the temperament that people with power will have, so even though they are persuaded at this time, they still have to see what Yin Lian does.If Yin Lian doesn't do what she wants, she will probably sell her to interfere in the future.

Fortunately, Yin Lian has already made sufficient preparations.

When the first interviewer came, she said, "Please introduce yourself, including your personality, hobbies, what you are good at, and your views on newspapers."

When that person came, he didn't really like the job very much, so he didn't make any preparations.In fact, most of Yin Lian's interviews did not conform to the background of this era, so he was taken aback for a while, and for a moment he didn't know how to answer, so he thought for a while before saying: "I am a student from Beijing University, and my articles have been published in many newspapers. I majored in literature and am good at writing poems and paintings... My views on newspapers... I think newspapers are a very time-sensitive publication. Sometimes because of time constraints, it is difficult to leave enough time for people to conduct research. But also because of the speed, the reaction speed to various social events is also very fast, and it can achieve the effect of making a head start."

Yin Lian thought for a while and asked, "What do you think is the main function of newspapers?"

The other party thought for a while and said, "I think... its main function is to be used by the major forces to promote their ideas."

This idea can't be said to be wrong.

Yin Lian asked: "We plan to create a newspaper booklet specially for women to read. What do you think we should pay attention to when running such a newspaper? And what kind of articles should we choose to publish?"

The other party was taken aback for a moment, and indeed frowned. After a while, he suddenly said, "Excuse me, Miss. I don't see the point of running a newspaper specially for women!"

Li Lici's expression changed when he heard this, and he shouted, "What do you mean!?"