1987: Sleepless Tonight

Hearing Lu Hao's explanation, Huang Minghua was stunned.

"Brother Hao, it's still your cleverness. Li Changhe is probably going to steal a lot of money. He came here and wanted to make us feel uncomfortable, but in the end he made himself uncomfortable." Huang Minghua said.

In terms of Taoism, Li Changhe is far behind Brother Hao!

"He really shot himself in the foot with a stone." Lu Hao said, "But in the final analysis, the Second Beverage Factory is actually too big, and he still wants to let the dealer get the goods first, and then recover the payment later, and let himself bear the burden." Risk, as long as there is a slight disturbance in this situation, they will never get back the money."

The production of products requires cost, and the manufacturer's cost is allocated to the dealer, and the dealer's cost is ultimately borne by the consumer.

But now the Second Beverage Factory plans to pay the cost in advance. If there is no accident, there will be no problem. It can reduce the dealer's procurement cost and encourage the dealer to purchase more goods. But once an accident occurs, these distributors will immediately Will find reasons to procrastinate and not repay the payment.

The final situation is that the capital chain is tense or even broken.

No matter how powerful it was and how many industries it has deployed, once there is a problem in the capital chain, the consequences will be disastrous. Like an avalanche, the huge business empire will collapse immediately.

"The Second Beverage Factory is playing with fire and self-immolation by doing this. They think that they are not dying fast enough, so they have to play tricks. The old birthday star hangs himself, and he has lived enough." Lu Hao said again.

"If we win the No. [-] Beverage Factory, Jiangcheng Iron and Steel Company and No. [-] Cotton Textile Factory will order soda from us again, will we still cooperate with them?" Huang Minghua asked.

"Cooperation, why don't you cooperate? If you have money, you don't want to be a bastard. There's no need to be against money." Lu Hao nodded without the slightest hesitation.

"A short separation is not really a separation, but a better sprint to achieve the best results. This is the same as shopping for clothes. We have to allow customers to shop around, and eventually they will understand that in other At the store, they can't get discounts, and the service attitude is bad, only we are their final destination."

Lu Hao made an analogy.

As long as it's not a life-and-death enmity, why don't you earn money if others give you money?

"The amount of numbness is a bit large, and it will come in batches. At that time, you will distribute the numbness to Zhang Xilai and the others according to the proportion. You can give them the loan first, so that they have funds for early preparations." Lu Hao made another arrangement, "I will say hello to the accountant of the beverage factory. The loan will be paid in the name of Wanjia Beverage Factory. The accountant will give you the money, and you will hand it over to them."

This is still done to help Huang Minghua establish prestige, so that he can become the leader of these dealers, so that these dealers can obey his command.

"Thank you Brother Hao." Huang Minghua understood Lu Hao's kindness.

Everywhere is supporting him and helping him to build up his prestige.

The action of the Second Beverage Factory was indeed very fast. It was only 5 days since Li Changhe went to find Lu Hao at the Weiminsheng Supermarket, and the soda produced by the Second Beverage Factory on the market quickly increased.

Canteens, grocery stores, shopping malls, department stores, even small stalls on the street, as well as walkers carrying burdens, you can see soda from the No. [-] Beverage Factory everywhere.

The outer packaging has been changed, it is no longer the original packaging, but replaced with a foreigner as the advertising image, and similar to Wanjia soda, it is also a female foreigner, and there is only one person.

There is also an advertisement on the packaging: The second factory soda is good for foreigners.

Lu Hao and Huang Minghua walked slowly along the street, observing the distribution of soda in the No. [-] Beverage Factory.

"The No. [-] Beverage Factory is still great. It's only been a few days. Their sodas are everywhere, but they are too shameless. Not only the packaging is similar, but even the advertisements imitate ours. They have no brains and can't do it themselves. Do you want one?" Huang Minghua said angrily.

The advertising slogan of Wanjia Soda is: Wanjia Soda, foreigners say it is good.

The No. [-] Beverage Factory replaced the word Wanjia with No. [-] Beverage Factory.

Advertisements have patents, but the Jiangcheng City Patent Office has not been established for a long time. It was established in 1985, and it has only been three years since it was established. Moreover, it is only a patent office. As for the relevant patent management regulations, It will not be drafted until late 3.

After drafting, it is necessary to solicit opinions extensively, demonstrate repeatedly, announce to the public and hold hearings, and then submit it to relevant institutions for consideration.

When it is implemented, it will be after 2000.

"It's really shameless, but there is no way around it. The Patent Administration has only been established for a few years, and there is no way to find trouble with the second beverage factory for advertisements." Lu Hao said, "Li Changhe and others are really lazy. The advertisements are all copied, of course, it may be to disgust us."

"If you change to a normal unit, it is really possible to be ruined by such shameless actions of the Second Beverage Factory, but they choose me as an opponent, no, to be precise, they are regarded as opponents by me, and they have become my opponents on the way forward. It can only be said that they are quite unfortunate.”

Relying on its own size and advantages, it constantly imitates and kills the original. The most famous one for this kind of thing is Nanshan Pizza Hut.

Cross Fire and CS.

QQ Fantasy and Fantasy Westward Journey.

QQ hall and bubble gum.

Hero Kill and Three Kingdoms Kill.

QQ Farm and Happy Farm.

and many more.

Relying on the advantages of users, imitation can kill the same originality, and the imitated people have no ability to resist. Facing menacing imitation, they can't compete with each other, and they can't win the lawsuit. They can only watch their own spending The things created with the mind were snatched away, and the market was eroded bit by bit.

eventually shrinks.

What I spend my time thinking out, fulfills others.

In fact, what the No. [-] Beverage Factory is doing now is similar to this, except that the opponent Li Changhe has to face is not an ordinary creator. In fact, Lu Hao is also an imitator, and he has a lot of trump cards.

Lu Hao is Guan Gong!

And the Second Beverage Factory is just a juggler who uses big swords in front of Guan Gong.

Huang Minghua kept his eyes on the shops and vendors facing the street, "It's just the beginning. After a while, there will be more soft drinks in the second factory."

He felt a lot of pressure.

"The Second Beverage Factory has the status of a state-owned factory, and has occupied the leading position in Jiangcheng's soda industry for so long. It does still have a solid background. Even though they have been running behind us and imitating us, their behavior is very contemptible, but they are still very popular. , not only the dealers like it and are willing to wholesale the soda from the second factory, but the public also recognizes this brand very much." Lu Hao said.

Soda pop from the Second Factory can be seen everywhere, from the small ones to peddlers, to the large ones in shopping malls and department stores.

Distribution channels are very wide.

Even if there is an off-season for sales, once it is put into production at this moment, the products will quickly fill the beverage market.