I was reborn as the villain
Chapter 205 Deep Binding Strategies
These activities can deeply bind customers, and can also use old customers to promote new customers. It seems that there are many discounts, but in fact it makes customers inseparable from Qiyu.
For example, shopping rebates, the rebates need to be deducted in the second purchase, and there will be rebates for the second purchase, which need to be deducted in the next purchase. If this continues, the customer's profits will always be stored here. If customers want to buy something, they immediately think of Qiyuyuan. You can't let the rebates in Qiyuyuan be wasted.
Another example is installment payment, which allows customers with poor purchasing power to get the product when they are most eager to buy. Installment payment requires a certain amount of installment fees. The form will be refunded to the customer in installments and can only be used for consumption in Qiyuyuan.
Another example is double points and point redemption. Every time you shop, you can get certain points. You can get double points on certain shopping days. These points can be used to upgrade members or exchange products. The most important thing The most important thing is that members of different levels can enjoy the qualification to purchase orphan products at discounted prices. The higher the level, the higher the value of orphan products.
Another example is the activities of additional purchases and full discounts. Originally, customers only want to buy one product, but if they can enjoy a [-]% discount after purchasing one more item, or if they can meet the requirements of full discounts by adding another order, then these customers Most will shell out more money for a small profit.
These activities are superimposed layer upon layer and are quite complicated. Chen Zhimo also spent a long time explaining them to Chen Xiaoheng and Fu Yunsi, and then Fu Yunsi trained the shop assistants after thoroughly digesting them to ensure that everyone is familiar with various promotional activities and Can record the preferential rebate situation of each customer.
Qiyuyuan launched a level membership system. As long as it is registered at the door, it will be a 0-level member of Qiyuyuan, and will receive a gift of "be polite when entering the store", and then create a file for customers, which will record the customer's Consumption status and various rebates, points and membership level upgrades.
Not to mention, Chen Zhimo's complex marketing plan has really attracted many people. Everyone thinks it is complicated, but it seems that they have really benefited from it. I bought a little more and got a benefit.
Qiyuyuan not only sells jewelry, crystal jade, and art collections, but also begins to expand to all aspects of life and home furnishing, such as sachets made of Jinxianxiu, wine glasses made of Hongyuan animal bones, bone chopsticks, and bone spoons. Tea sets and bowls made of special minerals, lamps made of certain metals, art ornaments made of special plant roots, lamp oil extracted from special Hongyuan animal carcasses, dominoes, pendants, bracelets, animal bones or skins with health effects Pillows, blankets, pens made of animal feathers, and even large household objects such as beds, bathtubs, and cabinets made of special trees.
In addition to these, Qiyuyuan also sells health-care medicinal wine brewed with medicinal fruits, dried fruit for conditioning body and mind, delicious snacks, massage devices made of animal bones, skin care products made of special animal bone powder, etc.
In short, Qiyuyuan's products are no longer limited, and it can be said that it is developing towards the trend of large-scale home life stores. In addition to those high-end jewelry, it has added many daily necessities and health care products.
These various products are made of the most easily available materials, but they use unique craftsmanship and innovative techniques, which refresh the people of Qingjiao City, as if the Hengkong Group had set off a trend in Shucang City back then. .
A series of novel activities and dazzling products have attracted people in Qingjiao City, even those who don't want to shop are rushing to see something new.
Afterwards, Qiyuyuan successfully held auctions and exhibitions, which also achieved great success, especially the exquisite masterpieces at the auction, which were sold at sky-high prices, and the name of Qiyuyuan was completely established. The masterpieces have become a symbol of the status of the rich and noble, and no one wants to grab one as a family heirloom and a capital to show off.
Seeing the strong rise of Qiyuyuan, the people of the eight major families feel very uncomfortable about the matter, but even if the heads of the eight major families don’t wait to see the rise of Qiyuyuan, they can’t stop the female family members from scrambling to buy Qiyuyuan. Chi Mei Jewelry.
Although the masters of the Eight Great Families were envious of Qi Yu Yuan's booming business, they did not make any drastic moves. First, Qi Yu Yuan only had one store after all, and no matter how hot the business was, it was not enough to shake the status of the Eight Great Families in Qingjiao City. , they wouldn't make any small moves for a store of Fu's family, so as not to be laughed at by others, and secondly, it can be regarded as giving Fu Qian, who is an official in Shucang City, a little face, and they don't want to make too much trouble. It is too much to seize too much territory of the Eight Great Families, and the masters of the Eight Great Families also plan to turn a blind eye and close one eye.
Qiyuyuan has not opened for a long time, and there was not enough time to prepare before. Thanks to the help of Chen Zhimo's formation, the production efficiency of many products cannot keep up with the speed of customers' rush to buy, so Chen Zhimo launched a pre-order activity. Pay first to grab the spot, first come first served, and you can enjoy a 10% rebate after pre-ordering. Such an operation will directly increase the turnover rate of Qiyuyuan's capital.
Next, the business of Qiyuyuan became more and more popular day by day. Except for the pre-ordered products, other products were sold out as soon as they were put on the shelves. He was so happy that these rich people kept throwing money, and he was so happy that he couldn't keep his mouth shut all day long.
Fu Yunsi never expected that such a grand event would happen to Qi Yuyuan, and he admired Chen Zhimo in his heart. Qi Yuyuan made a fortune at the auction before, which opened Fu Yunsi's horizons, and he thought about it for three months. It will definitely be no problem to complete the task assigned by the third uncle. Whoever wants to think that Qi Yuyuan's hot business has greatly exceeded his expectations. If it continues like this, it may take less than a month to exceed the task.
Fu Yunsi recently saw Chen Zhimo with a look of admiration. You must know that Qi Yuyuan's funds have reached an unprecedented level through member recharges, upgrades, and pre-order collections. If the money is converted directly according to the profit rate of the product, then Profits simply stunned him.
Chen Xiaoheng did not participate in the direct management of Qiyuyuan. After all, his identity was there, and the relationship between the Chen family and the Fu family was still at a sensitive stage. He could only watch from afar and secretly help Fu Yunsi make suggestions.
Chen Xiaoheng looked at the crowds of panic buying, and couldn't help thinking of the grand occasion of the Hengkong Group. He looked at Chen Zhimo's back, and felt that his second brother was extremely tall. He firmly believed that his second brother with such management and marketing capabilities would never It will lead the Hengkong Group to the abyss.
For example, shopping rebates, the rebates need to be deducted in the second purchase, and there will be rebates for the second purchase, which need to be deducted in the next purchase. If this continues, the customer's profits will always be stored here. If customers want to buy something, they immediately think of Qiyuyuan. You can't let the rebates in Qiyuyuan be wasted.
Another example is installment payment, which allows customers with poor purchasing power to get the product when they are most eager to buy. Installment payment requires a certain amount of installment fees. The form will be refunded to the customer in installments and can only be used for consumption in Qiyuyuan.
Another example is double points and point redemption. Every time you shop, you can get certain points. You can get double points on certain shopping days. These points can be used to upgrade members or exchange products. The most important thing The most important thing is that members of different levels can enjoy the qualification to purchase orphan products at discounted prices. The higher the level, the higher the value of orphan products.
Another example is the activities of additional purchases and full discounts. Originally, customers only want to buy one product, but if they can enjoy a [-]% discount after purchasing one more item, or if they can meet the requirements of full discounts by adding another order, then these customers Most will shell out more money for a small profit.
These activities are superimposed layer upon layer and are quite complicated. Chen Zhimo also spent a long time explaining them to Chen Xiaoheng and Fu Yunsi, and then Fu Yunsi trained the shop assistants after thoroughly digesting them to ensure that everyone is familiar with various promotional activities and Can record the preferential rebate situation of each customer.
Qiyuyuan launched a level membership system. As long as it is registered at the door, it will be a 0-level member of Qiyuyuan, and will receive a gift of "be polite when entering the store", and then create a file for customers, which will record the customer's Consumption status and various rebates, points and membership level upgrades.
Not to mention, Chen Zhimo's complex marketing plan has really attracted many people. Everyone thinks it is complicated, but it seems that they have really benefited from it. I bought a little more and got a benefit.
Qiyuyuan not only sells jewelry, crystal jade, and art collections, but also begins to expand to all aspects of life and home furnishing, such as sachets made of Jinxianxiu, wine glasses made of Hongyuan animal bones, bone chopsticks, and bone spoons. Tea sets and bowls made of special minerals, lamps made of certain metals, art ornaments made of special plant roots, lamp oil extracted from special Hongyuan animal carcasses, dominoes, pendants, bracelets, animal bones or skins with health effects Pillows, blankets, pens made of animal feathers, and even large household objects such as beds, bathtubs, and cabinets made of special trees.
In addition to these, Qiyuyuan also sells health-care medicinal wine brewed with medicinal fruits, dried fruit for conditioning body and mind, delicious snacks, massage devices made of animal bones, skin care products made of special animal bone powder, etc.
In short, Qiyuyuan's products are no longer limited, and it can be said that it is developing towards the trend of large-scale home life stores. In addition to those high-end jewelry, it has added many daily necessities and health care products.
These various products are made of the most easily available materials, but they use unique craftsmanship and innovative techniques, which refresh the people of Qingjiao City, as if the Hengkong Group had set off a trend in Shucang City back then. .
A series of novel activities and dazzling products have attracted people in Qingjiao City, even those who don't want to shop are rushing to see something new.
Afterwards, Qiyuyuan successfully held auctions and exhibitions, which also achieved great success, especially the exquisite masterpieces at the auction, which were sold at sky-high prices, and the name of Qiyuyuan was completely established. The masterpieces have become a symbol of the status of the rich and noble, and no one wants to grab one as a family heirloom and a capital to show off.
Seeing the strong rise of Qiyuyuan, the people of the eight major families feel very uncomfortable about the matter, but even if the heads of the eight major families don’t wait to see the rise of Qiyuyuan, they can’t stop the female family members from scrambling to buy Qiyuyuan. Chi Mei Jewelry.
Although the masters of the Eight Great Families were envious of Qi Yu Yuan's booming business, they did not make any drastic moves. First, Qi Yu Yuan only had one store after all, and no matter how hot the business was, it was not enough to shake the status of the Eight Great Families in Qingjiao City. , they wouldn't make any small moves for a store of Fu's family, so as not to be laughed at by others, and secondly, it can be regarded as giving Fu Qian, who is an official in Shucang City, a little face, and they don't want to make too much trouble. It is too much to seize too much territory of the Eight Great Families, and the masters of the Eight Great Families also plan to turn a blind eye and close one eye.
Qiyuyuan has not opened for a long time, and there was not enough time to prepare before. Thanks to the help of Chen Zhimo's formation, the production efficiency of many products cannot keep up with the speed of customers' rush to buy, so Chen Zhimo launched a pre-order activity. Pay first to grab the spot, first come first served, and you can enjoy a 10% rebate after pre-ordering. Such an operation will directly increase the turnover rate of Qiyuyuan's capital.
Next, the business of Qiyuyuan became more and more popular day by day. Except for the pre-ordered products, other products were sold out as soon as they were put on the shelves. He was so happy that these rich people kept throwing money, and he was so happy that he couldn't keep his mouth shut all day long.
Fu Yunsi never expected that such a grand event would happen to Qi Yuyuan, and he admired Chen Zhimo in his heart. Qi Yuyuan made a fortune at the auction before, which opened Fu Yunsi's horizons, and he thought about it for three months. It will definitely be no problem to complete the task assigned by the third uncle. Whoever wants to think that Qi Yuyuan's hot business has greatly exceeded his expectations. If it continues like this, it may take less than a month to exceed the task.
Fu Yunsi recently saw Chen Zhimo with a look of admiration. You must know that Qi Yuyuan's funds have reached an unprecedented level through member recharges, upgrades, and pre-order collections. If the money is converted directly according to the profit rate of the product, then Profits simply stunned him.
Chen Xiaoheng did not participate in the direct management of Qiyuyuan. After all, his identity was there, and the relationship between the Chen family and the Fu family was still at a sensitive stage. He could only watch from afar and secretly help Fu Yunsi make suggestions.
Chen Xiaoheng looked at the crowds of panic buying, and couldn't help thinking of the grand occasion of the Hengkong Group. He looked at Chen Zhimo's back, and felt that his second brother was extremely tall. He firmly believed that his second brother with such management and marketing capabilities would never It will lead the Hengkong Group to the abyss.
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