Rebirth: Stockbroker, I have market data

Chapter 328: The world of brokerage business

Xiao Jin thought that what he said above was very good, and he was worthy of being the general manager of the R&D center.

However, what he said was very different from the data in his mind. However, he dared to analyze it like this, which is a master!

It is a crime to disobey an expert!

The next step is to analyze the inside of the system and then subdivide it into two parts.

One is the overall operating performance of Evergrande Securities. It has been said that there has been great progress last year. After all, the general environment is very good, and the corporate efficiency is naturally good. Evergrande Securities has also steadily risen to the 30th place in the ranking of national securities firms. , happens to be the last one in the top thirty.

This is considered to be at the forefront of the second echelon among more than 120 securities firms across the country.

Based on this, the general manager of the brokerage business department continued to speak. After the company's board of directors unanimously decided to set a three-year goal, Evergrande Securities must successfully squeeze into the ranks of domestic leading securities companies and enter the top 20 in the industry within three years. !

It may be said that it is only ten places higher, but in front of Evergrande Securities, many are giant brokers with very high status in the world. Unless Evergrande Securities can continue to expand acquisitions and win with volume, and this volume must be Brokerage business.

As for the investment banking department's report, it only accounts for a very small part of this part. The chart above the projection clearly shows that the brokerage business currently accounts for more than 90% of the company's revenue!

Nowadays, the brokerage business is still the world!

After talking about the situation at the head office, it was finally the turn of the branches and sales departments across the country.

Due to historical reasons, there are not branches all over the country. Only some cities in a certain province have sales departments, and even a province only has one branch at the sales department level.

At present, there are 68 branches across the country that can open independent accounts, including sales departments and branches.

Next is a big ranking.

Xiao Jin could see clearly that the Shanghai branch and the other three sales departments in Shanghai had begun to be arranged separately, that is, their assets were separated.

What does this portend? !

Xiao Jin suddenly had a new and vivid idea in his heart!

Since the second half of this year, the company's headquarters has put forward a strategic implementation strategy for the establishment of new sales departments. Shanghai, as an economically developed city in the country, has taken the lead in implementing the construction of sales departments. Considering the market size of Shanghai, these three sales departments are all set up b Category C, while other second-tier cities are set up in Category C.

Don't underestimate this difference, the gap between the two is still very obvious.

Category B sales departments are much higher than Category C sales departments in terms of staffing, business area and cost. As a result, the superior units naturally have high hopes for them to deliver.

Since the second half of the year, the newly established sales departments have been mainly rolled out in major cities across the country. It is expected to continue to roll out nationwide in the first half of 10, and continue to roll out in second- and third-tier cities. The goal of the head office is to increase the number of sales departments nationwide by the end of 11. The number, regardless of size, must reach 150.

This is an ambitious goal. Setting up so many sales departments will definitely cost a lot of money, and this money cannot be recovered in the short term, at least two years, and no effects will be seen.

This is also a long-term plan. It can be seen that the decision-makers have great ambitions to build Evergrande Securities into the ranks of leading securities companies in the future.

Last year, Evergrande Securities established 12 new business departments, accounting for 68% of the 18 branches. However, the new assets were less than 2%!

It can be seen that the development of the new sales department is far from being on the right track and has a long way to go.

However, there is also a shining point, and that is the Fuxing Middle Road Sales Department of the Shanghai Branch!

Of course, this is what Xiao Jin and some leaders are concerned about.

The first thing that comes into view is the ranking of the stock assets of business departments across the country.

What is surprising, but also expected, is that in terms of existing assets, the top three are the three branches or sales departments in Beijing. This is related to the historical accumulation of the securities firm that was originally acquired, and it is located in a big city, attracting money. strong ability.

As for the Shanghai branch, its existing assets rank fifth!

The above is expected, but what is unexpected is that it comes from a sales department in the Northeast, and his stock assets are actually ranked fourth.

Similarly, this is also caused by the historical reasons when Evergrande Securities was acquired. Not only did the business department’s existing assets rank at the forefront, but its commission income ranked first!

This is awesome!

However, the video conference did not analyze the profit sources of this sales department, so it still caused a burst of exclamations.

Zhu Jianqiang whispered from the side, "This must be due to the high commission rate. Otherwise, the gap between his assets and the top three could be more than 20 to [-] billion. According to the general transaction situation, if his commission rate is not high, it is It’s hard to top that.”

"Oh? How much can their commission be?"

"Haha, no more than three thousandths!"

The commission rate of three thousandths is already the highest in the industry. The regulatory authorities’ regulations on brokerage commissions are “not to exceed three thousandths!”

Good guy, are you really brave? Aren't they afraid of competition? !

This is what most people think, and according to the laws of economics, if the competition among securities companies across the country for market share begins, a large number of securities companies will inevitably flood into the market of this northeastern city, and then this securities company will face the competition head-on. .

How to compete? !

The most direct way is to reduce commissions. Hehe, don’t you have a lot of existing assets? Then I will poach your customers and give them the temptation of low commissions. If many brokers enter, it won’t take a few years for his profits to be wiped out by these. Eclipsed by outsiders.

Such a sales department will not operate for a long time. This model is destined to fail. It is just a matter of time.

The key is to rely on service. After all, in small cities, the resources are definitely not as good as those in big cities, and the competition is not as strong as in big cities. The pressure is naturally not as great as in big cities. It seems that they can live a good life for a few more years. Just make more money.

Because of the "excellent performance" of a certain sales department in Northeast China, it attracted a wave of attention.

Then there are the rankings of new accounts opened, new active accounts, new existing assets, fund agent sales volume, etc.

Here, the Fuxing Middle Road Sales Department suddenly appeared, and the difference is that the new assets of the Fuxing Middle Road Sales Department actually reached one billion!

How is this going? !

原来，崔志安计算的是截至09年12月31日的数据，而总部将数据延后到了10年的1月31日，而且只对复兴中路营业部使用。

The first is that the Fuxing Middle Road Sales Department is a newly opened sales department, and the second is that the billion is an integer. With these two points, the Fuxing Middle Road Sales Department has successfully squeezed into the top three in new assets. Or two sales departments in Beijing!

However, this was already enough honor, and there was a burst of warm applause in the training room!

All the employees of the Fuxing Middle Road Sales Department are proud of themselves. Indeed, they have earned honor for the branch!

Next, there is a comprehensive review of the 12 newly established sales departments. The Fuxing Middle Road Sales Department ranks No. 1 in all indicators!

That's it, Xiao Jin's Fuxing Middle Road became famous throughout the Evergrande Securities system this afternoon.

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