Rebirth: Stockbroker, I have market data
Chapter 422
Chapter 422: Be bold
It was naturally Du Feifei's job to communicate with the three girls. Xiao Jin was not free enough to talk to them directly, otherwise why would he need a middle-level cadre? !
Xiao Jin naturally has a good idea of how to run a sales department, but his knowledge cannot be learned by others, especially Ren Zun and Zhang Liqiang.
In fact, Xiao Jin's idea is also simple, that is, by judging the market, the customers of the sales department can avoid risks. Now the products of securities companies have corresponding hedging varieties for the huge losses caused by the stock market decline, including steel. Stock index futures and margin trading, as well as bond fund products and even currency funds.
The simple meaning is that the customer actions of all sales departments must be highly consistent, and they must agree with the judgment given by the sales department about the market, and this judgment must be accurate. In this way, the risk of a market decline can be avoided and the capital can be preserved. This means that the sales department's assets are maintained. To put it bluntly, the sales department must lead all customers to make money together.
Shareholders follow the sales department's actions. This is a family, and the future will be better.
However, it is so simple, but almost no one can do it. However, everything is working hard in this direction.
Take Evergrande Securities Branch as an example. After the market closes every Friday, Yuan Yueming conducts a review and forecasts the stock market conditions for next week. However, what Yuan Yueming says is not accurate. He can be right six or seven times out of ten. This is already a remarkable achievement.
But just because of those wrong words, the customers who believed him suffered losses. Therefore, people began to doubt and distrust Yuan Yueming. Over time, the simple idea became complicated in actual operation, and a sales department also Well, whether it is a branch or a branch, it is difficult to mobilize all shareholders in the sales department to move in the same direction.
In addition, the branch has been established for too long, and a lot of shareholder identity information, phone numbers, etc. are already missing. If you want to notify customers, you don't have the ability to do so, so how can you talk about the same direction? !
However, Fuxing Zhong Road is different. First of all, because the Fuxing Zhong Road Sales Department is newly established, the customer information is very complete in accordance with regulatory requirements. As long as the securities company wants to contact it, it will definitely be contacted.
Of course, the most important thing is Fuxing Zhonglu’s guidance to customers. So far, all of them are 100% correct, which has greatly preserved the existing assets of customers of Fuxing Zhonglu Sales Department. When the market fell several times, Fuxing Zhonglu’s stock investors They all successfully avoided it, and in the process of the market's rise, they also successfully caught the rhythm.
In this way, Xiao Jin's simple concept has become a reality, and the rejuvenation of the middle road is getting better and better.
However, we can't always rely on Xiao Jin alone. Nowadays, the sales department has been upgraded and a customer service department has been added. With department managers, analysts and staff, in addition to receiving inquiries from customers, they should also respond to inquiries from customers. The general market will be studied and judged, and the work direction of the customer service department will be given. If it is left to Xiao Jin to make the overall judgment, there are two disadvantages.
The first is supervision. Almost all customers of a sales department are operating in the same direction. This is suspected of guiding customers to operate. Although customers are making money, current regulatory requirements require you not to interfere with customers too much. If the operation is known to someone with intentions, Xiao Jin's life may be difficult.
Another thing is, if Xiao Jin does this part of the work, what will Zhu Jianqiang and Li Tao do? !
Xiao Jin can communicate with them, but he must not impose his own views on them, especially Zhu Jianqiang. He has his own judgment on the future trend of the stock market, and he is a new official, so he must have his own way of playing. If Xiao Jin intervenes, Lao Zhu's plan may be triggered.
Finally, because there are more people in the sales department now, and with more people, there are more things to talk about. If Xiao Jin's statements are spread by someone who is interested, it may bring a lot of unnecessary trouble to Xiao Jin.
This is what Xiao Jin doesn't want to see.
Therefore, Xiao Jin decided to have a talk with Lao Zhu and Li Tao.
Xiao Jin went straight to the customer service office on the third floor without any bureaucracy and met Zhu Jianqiang, Li Tao and newcomers Wu Chao and Liu Cui.
There was still a gap between Lao Zhu and Li Tao. When Wu Chao and Liu Cui saw Xiao Jin coming in, they immediately stood up from their seats.
The old employees of the branch are now the subordinates of the newcomers. This feeling really takes some getting used to.
Both of these two people were older than Xiao Jin, and Xiao Jin did not put on airs, but smiled at them politely. This was considered very flattering, and he was also very low-key, polite, and friendly.
Sure enough, the two elder sisters were very satisfied with Xiao Jin's attitude. This place was much better than the hierarchical branch.
The customer service department is different from other departments. Li Tao worked in it before. The customer service department at that time was also arranged by Xiao Jin. The office here is twice as big as other departments, and the furniture in the room is also complete. It was originally It was prepared for customers, and Xiao Jin often went there, so four work stations were originally arranged here, which was just right. It was enough. Now, all it takes is the office computer to be in place and you can work normally.
Xiao Jin came to Lao Zhu with a smile and said: "Mr. Zhu, oh no, I'll call you Manager Zhu instead!" Xiao Jin made a joke, and Lao Zhu also laughed and said "hehe", the relationship between the two The relationship is close. Although it is now a nominal leader-subordinate relationship, it is difficult to change the previous communication habits.
The conversation in the conference room had just ended. Now that Xiao Jin came over again and had to arrange work, he was probably a little too anxious. Therefore, Xiao Jin slowly talked to Zhu Jianqiang about his future customer service work in the sales department in a casual way. view.
Zhu Jianqiang actually knew that his affairs had been settled for a week. He had been preparing for the recruitment process for a while. Similarly, he had also thought carefully about how to carry out the work of the customer service department in the future.
This is the customer service department, and Li Tao is not an outsider. The two so-called old employees were not as good as Lao Zhu before. Therefore, he did not shy away from talking about his thoughts on the work of the customer service department.
Fuxing Middle Road is very different from the branch. The natural information on existing customers is comprehensive and complete. This is the best place. It is much better than the branch that spent two months to complete customer information.
Based on this, Lao Zhu put forward his own plan on how to guide and serve customers.
He greatly appreciated Yuan Yueming's approach, but it was obvious that Yuan Yueming had been working as an analyst all year round and was much more professional than Zhu Jianqiang. With Zhu Jianqiang's current strength, it would take some time to catch up. In addition, analysis The master is Li Tao, and Lao Zhu cannot overstep his authority, and delegate power when it is necessary.
In addition, the headquarters often issues instructions on customer service work. How to implement the headquarters' work also takes time. In addition, the headquarters has a mature set of customer service department workflow and content.
In this way, the space for Lao Zhu to play becomes relatively smaller.
After hearing these words, Xiao Jin burst out laughing and said:
"Lao Zhu, you have to remember that if you follow the rules step by step, you will always follow others. In that case, how can you stand out? Be brave!"
......
It was naturally Du Feifei's job to communicate with the three girls. Xiao Jin was not free enough to talk to them directly, otherwise why would he need a middle-level cadre? !
Xiao Jin naturally has a good idea of how to run a sales department, but his knowledge cannot be learned by others, especially Ren Zun and Zhang Liqiang.
In fact, Xiao Jin's idea is also simple, that is, by judging the market, the customers of the sales department can avoid risks. Now the products of securities companies have corresponding hedging varieties for the huge losses caused by the stock market decline, including steel. Stock index futures and margin trading, as well as bond fund products and even currency funds.
The simple meaning is that the customer actions of all sales departments must be highly consistent, and they must agree with the judgment given by the sales department about the market, and this judgment must be accurate. In this way, the risk of a market decline can be avoided and the capital can be preserved. This means that the sales department's assets are maintained. To put it bluntly, the sales department must lead all customers to make money together.
Shareholders follow the sales department's actions. This is a family, and the future will be better.
However, it is so simple, but almost no one can do it. However, everything is working hard in this direction.
Take Evergrande Securities Branch as an example. After the market closes every Friday, Yuan Yueming conducts a review and forecasts the stock market conditions for next week. However, what Yuan Yueming says is not accurate. He can be right six or seven times out of ten. This is already a remarkable achievement.
But just because of those wrong words, the customers who believed him suffered losses. Therefore, people began to doubt and distrust Yuan Yueming. Over time, the simple idea became complicated in actual operation, and a sales department also Well, whether it is a branch or a branch, it is difficult to mobilize all shareholders in the sales department to move in the same direction.
In addition, the branch has been established for too long, and a lot of shareholder identity information, phone numbers, etc. are already missing. If you want to notify customers, you don't have the ability to do so, so how can you talk about the same direction? !
However, Fuxing Zhong Road is different. First of all, because the Fuxing Zhong Road Sales Department is newly established, the customer information is very complete in accordance with regulatory requirements. As long as the securities company wants to contact it, it will definitely be contacted.
Of course, the most important thing is Fuxing Zhonglu’s guidance to customers. So far, all of them are 100% correct, which has greatly preserved the existing assets of customers of Fuxing Zhonglu Sales Department. When the market fell several times, Fuxing Zhonglu’s stock investors They all successfully avoided it, and in the process of the market's rise, they also successfully caught the rhythm.
In this way, Xiao Jin's simple concept has become a reality, and the rejuvenation of the middle road is getting better and better.
However, we can't always rely on Xiao Jin alone. Nowadays, the sales department has been upgraded and a customer service department has been added. With department managers, analysts and staff, in addition to receiving inquiries from customers, they should also respond to inquiries from customers. The general market will be studied and judged, and the work direction of the customer service department will be given. If it is left to Xiao Jin to make the overall judgment, there are two disadvantages.
The first is supervision. Almost all customers of a sales department are operating in the same direction. This is suspected of guiding customers to operate. Although customers are making money, current regulatory requirements require you not to interfere with customers too much. If the operation is known to someone with intentions, Xiao Jin's life may be difficult.
Another thing is, if Xiao Jin does this part of the work, what will Zhu Jianqiang and Li Tao do? !
Xiao Jin can communicate with them, but he must not impose his own views on them, especially Zhu Jianqiang. He has his own judgment on the future trend of the stock market, and he is a new official, so he must have his own way of playing. If Xiao Jin intervenes, Lao Zhu's plan may be triggered.
Finally, because there are more people in the sales department now, and with more people, there are more things to talk about. If Xiao Jin's statements are spread by someone who is interested, it may bring a lot of unnecessary trouble to Xiao Jin.
This is what Xiao Jin doesn't want to see.
Therefore, Xiao Jin decided to have a talk with Lao Zhu and Li Tao.
Xiao Jin went straight to the customer service office on the third floor without any bureaucracy and met Zhu Jianqiang, Li Tao and newcomers Wu Chao and Liu Cui.
There was still a gap between Lao Zhu and Li Tao. When Wu Chao and Liu Cui saw Xiao Jin coming in, they immediately stood up from their seats.
The old employees of the branch are now the subordinates of the newcomers. This feeling really takes some getting used to.
Both of these two people were older than Xiao Jin, and Xiao Jin did not put on airs, but smiled at them politely. This was considered very flattering, and he was also very low-key, polite, and friendly.
Sure enough, the two elder sisters were very satisfied with Xiao Jin's attitude. This place was much better than the hierarchical branch.
The customer service department is different from other departments. Li Tao worked in it before. The customer service department at that time was also arranged by Xiao Jin. The office here is twice as big as other departments, and the furniture in the room is also complete. It was originally It was prepared for customers, and Xiao Jin often went there, so four work stations were originally arranged here, which was just right. It was enough. Now, all it takes is the office computer to be in place and you can work normally.
Xiao Jin came to Lao Zhu with a smile and said: "Mr. Zhu, oh no, I'll call you Manager Zhu instead!" Xiao Jin made a joke, and Lao Zhu also laughed and said "hehe", the relationship between the two The relationship is close. Although it is now a nominal leader-subordinate relationship, it is difficult to change the previous communication habits.
The conversation in the conference room had just ended. Now that Xiao Jin came over again and had to arrange work, he was probably a little too anxious. Therefore, Xiao Jin slowly talked to Zhu Jianqiang about his future customer service work in the sales department in a casual way. view.
Zhu Jianqiang actually knew that his affairs had been settled for a week. He had been preparing for the recruitment process for a while. Similarly, he had also thought carefully about how to carry out the work of the customer service department in the future.
This is the customer service department, and Li Tao is not an outsider. The two so-called old employees were not as good as Lao Zhu before. Therefore, he did not shy away from talking about his thoughts on the work of the customer service department.
Fuxing Middle Road is very different from the branch. The natural information on existing customers is comprehensive and complete. This is the best place. It is much better than the branch that spent two months to complete customer information.
Based on this, Lao Zhu put forward his own plan on how to guide and serve customers.
He greatly appreciated Yuan Yueming's approach, but it was obvious that Yuan Yueming had been working as an analyst all year round and was much more professional than Zhu Jianqiang. With Zhu Jianqiang's current strength, it would take some time to catch up. In addition, analysis The master is Li Tao, and Lao Zhu cannot overstep his authority, and delegate power when it is necessary.
In addition, the headquarters often issues instructions on customer service work. How to implement the headquarters' work also takes time. In addition, the headquarters has a mature set of customer service department workflow and content.
In this way, the space for Lao Zhu to play becomes relatively smaller.
After hearing these words, Xiao Jin burst out laughing and said:
"Lao Zhu, you have to remember that if you follow the rules step by step, you will always follow others. In that case, how can you stand out? Be brave!"
......
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