Rebirth: Stockbroker, I have market data

Chapter 442: It’s not that I’m cold

Next, Xiao Jin began to concentrate on searching for marketing personnel, and also began to improve the management methods of marketing employees. As for the number of personnel, Xiao Jin tentatively decided to recruit five people first, and he would not be able to recruit more people. He would wait until the future business development situation. .

The first version of Xiao Jin's marketing management method is very simple. It stipulates a basic salary plus commission plan, which is very different from the business of opening a stock account.

First of all, after opening a stock account, as long as the customer does not transfer away and a stock transaction occurs, a transaction commission will be generated, and the account manager can continue to withdraw this commission commission according to a certain proportion until you retire.

This is because securities companies continue to make money through customers' transactions. As long as the securities company continues to make money, it will be your commission, and pushing it upwards is the rule originally established by the regulatory authorities, which supports the securities companies. Therefore, As long as there are enough customers, the costs of securities companies are fixed, and there will be no problem of securities companies going bankrupt. Regardless of whether customers make money or lose money, securities companies will always make money. The quality of the market will only affect the profits of securities companies. The question is whether to earn more or to earn less.

However, this is not the case for private equity companies. If a customer invests in a product, according to the private placement contract, if the product makes money, the customer will pay dividends according to the proportion of the investment funds to the total investment amount. If the product makes money, the dividend will be paid. Yes, if the product loses money, there will be no dividends. Private equity companies also have this problem of losing money.

The company has lost money, but one code is one code. Investment issues are the business of the investment department. Recruiting customers is the business of recruiting customers. Everyone does their own thing. Since I have recruited customers, you should give me a commission. , this is also a matter of course.

Precisely because it is different from stock trading, this can be said to be a one-time sale. Products all have a time period. If the customer does not withdraw within this time period, your commission money will be given, but it will only be given once, unless , this customer invested again in other products of the company, which is another commission.

Therefore, the commission standard must be set higher. Based on the customer's transaction amount of at least 100 million, Xiao Jin boldly set a commission of 1%, that is, if you recruit a qualified customer, you At least you can earn a commission of [-] yuan!

Wow, this is so attractive!

However, in this way, as long as one million customers are developed, the investment department must help the customer earn at least [-]% of the income. Otherwise, it will be a loss. This is the marketing cost, plus The company's various expenses, in addition to rent, water, electricity, Internet phone calls, and basic salaries of personnel, must be recorded in the cost. This part of the cost accounts for at least another [-]%, and the investment department will be under pressure. .

What’s more, clients need to outperform the market. Otherwise, wouldn’t it be enough if they just buy an index fund? !

Investing in your private equity means believing in your private equity investment ability. If the investment income of a product is only [-]% in a year, then this product is considered qualified. Why, because the income of current financial products is generally [-]% Or so, if you invest in a private equity product and catch up with a bad market, you can make a profit of [-]% a year, which is reasonable.

However, if your return level does not reach above 20.00% in a bull market, then no one will play with you.

The above is just a basic threshold.

You know, if an excellent stock mutual fund catches up with the good market, it is not impossible to achieve 20.00% a year.

However, public funds are subject to fund management regulations. No matter whether the market is good or bad, you must hold a certain number of stocks. This is a bit difficult, that is, even if you are locked up, you have to hold it for me.

Private equity funds, on the other hand, have no restrictions in this regard. If the market is not good, I can liquidate my positions and get nothing. I can even do margin trading, stock index futures, etc. As long as it is an investment product agreed in the private equity fund contract, I can It can be done, everything is set up to make money, to make money legally.

This is also an important difference between private equity funds and public equity funds, and it is also the reason why some high-end investment clients prefer private equity funds.

In addition, the quality of a private equity product depends not only on the reputation of the company, but also on the operators of the private equity fund. This is the core of a private equity fund.

For example, Wang Xiang is a man of great influence. He came all the way from the Ningbo market to Shanghai. He has countless followers who come here for his reputation.

Xiao Jin knew that if he reached Wang Xiang's level, what kind of marketers would he need? As long as he stood up and made a name for himself, many customers would follow.

There are even rumors that the threshold for buying Wang Xiang's products is at least tens of millions. The higher the threshold, the higher the quality of the investor and the stronger the risk tolerance.

Of course Xiao Jin knows this truth, but he is still a staff member of a securities company. It seems that this reputation can only be fulfilled by Wang Guoqiang and his brother, unless one day he leaves the securities company openly, and then everything can be revealed. , that’s when it’s time to market yourself.

The base salary is [-] yuan, and the commission is [-] yuan for every million yuan. There is a three-month evaluation period. If you can't complete the task, you will leave!

It was such a simple marketing system that Xiao Jin met Wang Guoqiang and He Ping. Wang Guoqiang didn't say much, but He Ping laughed.

"Mr. Xiao, your system is a bit too cruel. If you don't sell products for three months, you will leave. Can you strictly enforce this in the future?!"

"Why not?! For an employee who can't bring profits to the company, why does the company give you 2000 yuan every month? And why do you waste yourself for this 2000 yuan for a month, or even three months? Moon?! This is a good thing for both parties!"

"Haha, Mr. Xiao, what I mean is that we still need to train marketing personnel. After they accumulate a certain number of customers, as long as they give you the product, these customers will definitely be willing to invest in our products. Marketing personnel It takes a certain amount of time!”

"I understand, but I don't want to be like this. It's not that I'm cold, but I think that since a good marketer understands the rules of our game, he should have this kind of psychological preparation. Once he makes a choice, he has confirmed the goal. , if he fails to complete the task within the stipulated time, it can only be said that his ability is not enough, or that he does not work hard enough!"

Xiao Jin has always adhered to this principle. He Ping was not good at arguing with others, so he acquiesced. Anyway, he was mainly responsible for product operations and marketing at Qianjin Company, so he would leave it to Xiao Jin, and it was not Xiao Jin. His brother Xiao Qian was responsible for the specific arrangements. If something happened in the future and he was held back, it would be up to the two brothers to handle it.

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