Rebirth: Stockbroker, I have market data

Chapter 472: Brainwashing

On the way back to Shanghai, Xiao Jin was still thinking about visiting the pharmaceutical factory with Zhang Tianliang. This was something that could be done and had great potential.

According to the original plan, Xiao Jin planned to let Qianjin Investment take over the matter, but after thinking about it later, it was better to invest alone.

Now Xiao Jin has no confidence in letting this company take the path of asset securitization. The cost is too high, Zhang Tianliang cannot afford it, and he has idle funds, so he can completely invest in it. It will take ten years to sharpen the sword. , he could use what he learned later to guide him, so he asked:

"Honey, what do you think about me and Zhang Tianliang opening a pharmaceutical factory together?!"

"Tch, your private equity company has just started, right? Are you going to open a pharmaceutical factory?" Fang Siyu said with a sarcastic tone.

"Well, you don't understand this. Opportunities are fleeting, so you must seize them!"

"I don't care about your business. If you think it will work, then do it. But I feel that the pharmaceutical company is not very good, and that Zhang Tianliang, do you think you can work with him?"

What Fang Siyu said was indeed a problem. Can he have a good relationship with Zhang Tianliang?

Even though Zhang Tianliang had been very attentive to Xiao Jin and his wife in the past two days, what kind of person he was? The time we spent together was too short and we didn't have a deep understanding of him.

Forget it, this matter can't be decided right away, let's wait for a while, and then go over and investigate carefully when there is a chance.

On the way, the two drove alternately and finally arrived in Shanghai at night.

The next day, Xiao Jin went to the sales department first. There was nothing major, so he went to Qianjin Private Equity.

When they arrived at Hongsheng Building, they saw He Ping talking to a group of sales staff. His brother Xiao Qian was also listening attentively, and Xiao Jin walked in casually.

It turns out that Qianjin No. 5000 is now in the process of raising funds. Because of the good performance of products No. [-] and No. [-], He Ping asked the sales staff to increase sales efforts. This time, he strives to end the fundraising early and save the full amount of [-] million.

In fact, these sales staff have tried their best, but they are helpless because they don't have that many customer resources. They understand what He Ping said, but it takes time.

Seeing Xiao Jin come in, He Ping was a little embarrassed, but he still raised the topic to Xiao Jin. After all, Xiao Jin came from a sales background, so he was suitable.

Xiao Jin walked up to the crowd with a smile and looked at everyone. Most of them dared to look at Xiao Jin. Just from this, Xiao Jin knew what was going on.

Xiao Jin has also been thinking about a question during this time, which is about financial salespeople.

The financial industry, especially sales positions, has been ignored by many people. They prefer to compete for core financial positions, such as securities firms, investment banks, industry research, etc.

However, financial sales is not as low-end as everyone thinks.Don’t think that just because you graduated from a prestigious school, your price will drop when you are in sales.

As the job market changes, more and more people realize that financial institutions are facing high-net-worth customers who have accumulated wealth resources over a long period of time.

Some people think that sales positions are relatively easy to enter because the requirements for academic background and internship experience are relatively low.

However, at Fuxing Middle Road, Xiao Jin didn't think so. Practice has proven that Fuxing Middle Road is very different from other securities sales departments, and the employees in marketing positions are also different.

Nowadays, some securities companies and financial institutions have increasingly higher requirements for sales personnel. In addition to higher academic requirements, they also need to have professional knowledge, good looks, and excellent interpersonal and communication skills.

With the commission war beginning, today's market has become extremely competitive. Whether in the financial industry or other industries, the supply of talents far exceeds the demand.

This has resulted in increasingly fierce competition for financial sales positions and increasingly stringent recruitment standards.

Compliance officer Song Yupeng often talks about cases. Most of the positions and employees who have been punished have little to do with sales positions. That is, large-scale environmental disturbances have little impact on sales.

Well, with the development of the financial industry, the status of sales positions in the job market has gradually increased.

Even though the financial industry is facing some disturbances, such as salary reductions at leading brokerage firms and recruitment contractions at institutions, sales positions are relatively less affected.

In the financial industry, the salary structure of sales positions mainly consists of project commissions rather than fixed base salaries. Therefore, even if the leading brokerage reduces the fixed salary level, the impact on sales staff will be relatively small.

For example, the sales and trading department at the headquarters of a securities company mainly targets institutional customers such as public funds and insurance asset management. If the securities company they work for has strong research capabilities, the sales staff will have the opportunity to obtain some large customer resources and thus obtain higher income.

The key to fixed income sales lies in the bond underwriting capabilities of the brokerage firm.The fixed-income sales of large brokerages mainly sell some higher-quality bonds.

Excellent private equity fund sales positions, in a relatively large private equity fund company, if the sales ability is outstanding, the commission returns will be very generous.

Although the financial industry is facing some turmoil in some aspects, the position of sales positions in the job market is increasingly valued.

Policy factors have made sales positions more and more popular, and the income and development space of sales staff have also increased accordingly.

For people with sales capabilities and market insights, financial sales positions are an area of ​​potential and opportunity.

Xiao Jin told these words to everyone present with the purpose of encouraging them. As long as people have firm beliefs, they will use their brains. If there are no customer resources or methods, they will try their best to develop.

What Xiao Jin said can be understood as brainwashing, but some of it is seriously true.

And private equity also requires sales!

In addition to the impact of the macroeconomic environment, it has also had a certain impact on the private equity fund industry, especially placing higher requirements on sales positions.

The fundraising methods of private equity institutions are restricted and third-party sales are not allowed. Instead, private equity institutions are required to raise funds on their own, which means that private equity funds need to rely on their own sales teams to raise funds.

Xiao Jin told everyone that in fact, in private equity fund companies, sales positions are core positions, especially those private equity fund companies that specialize in sales, such as some companies that specialize in fund portfolio investments.

In other private equity fund companies that focus on investment research, although sales positions are not core positions, they are still important.

Regardless of the type of private equity fund company, sales staff are different from sales staff in other industries. They must have a certain understanding of private equity fund investment research, or to be more precise, they must have a deep understanding of the private equity funds they sell. product.

The reason why Xiao Jin said this was obviously to show that Qianjin Private Equity is a private equity company that is "good at sales." As for stealing glances, there is no need to pay attention to it, because he has himself.

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