Rebirth: Stockbroker, I have market data

Chapter 479: The end of the industry is finance

Originally, Ye Ye wanted to ask Xiao Jin for advice on running the sales department, but at this time Xiao Jin's situation had changed. He told Ye Ye a lot about his views on various domestic industries, which made Ye Ye very confused at the beginning, but I was too embarrassed to interrupt Xiao Jin's conversation.

Xiao Jin’s point of view is: No matter which industry it is, it will ultimately be closely related to finance.

Finance not only serves the real economy, but more importantly, it has the magical ability of "money begets money".

There was a piece of news some time ago about a private equity fund founded by a celebrity that was issued a warning letter by a regulatory agency, which sparked quite a discussion.

Xiao Jin is not discussing private equity funds with Tian Ye, but in the financial field, and even celebrities will join in, without exception.

In addition to showing off their talents in the entertainment industry, celebrities also use their fame to get involved in other industries, such as opening clothing stores, restaurants, or making various investments.

It can be said that finance is a pyramid that connects all industries. As long as a company develops large enough and is strong enough, it is almost impossible to bypass the financial field.

What is the magic of finance?

One of the key factors is that "money begets money". Compared with earning income through labor and wisdom, financial income is more labor-saving, faster, and more lasting. Moreover, finance can also increase leverage to maximize benefits through small things and big things. , thus forming the "Matthew Effect", making the rich get richer.

From traditional banking to investment funds, private equity, etc., the diversity of financial businesses provides a wealth of choices and opportunities for all walks of life. Enterprises can achieve financial financing, risk diversification, profit appreciation and other goals through financial instruments.

The end of the industry is finance!

With the development of the times, the importance of the financial field has gradually become more and more prominent. It has become a link connecting all walks of life. It seems that the end of all industries leads to finance. Even celebrities are no exception. They have stepped into the financial field and used This phenomenon reflects the attractiveness and potential of the financial field.

There are various signs that the financial field has great appeal to all walks of life.Whether they are enterprises or individuals, finance provides them with more development opportunities and a platform for capital operation.

And big companies can’t escape finance!

With the development of social economy, the financial industry is not only an important support for the country, but also a key element for the development of enterprises and individuals. In the real economy, more and more enterprises have begun to get involved in capital operations after growing and developing, and will enter the " Money begets money” model of making money.

Whether they are well-known Internet giants or companies in other fields, they have established investment companies one after another, actively carried out investments and mergers and acquisitions, built a huge ecosystem, and stood firmly at the top of market competition.

Especially for listed companies, pan-financial positions have become a major attraction.

The securities department of a listed company is the window for listed companies to connect with investors and the public, and is also the hub department for capital operations.

The securities department of a listed company may be named the Office of the Board of Directors, the Office of the Secretary to the Board, the Securities Affairs Department, or the Securities Investment Department. Sometimes it is under the department of the Board of Directors Office, and sometimes the securities department of one company is separate from another. Corporate board office functions may be completely overlapping.

The core and essence of investor relations management is to promote investors' understanding and recognition of the company through effective interaction and communication with investors, so as to achieve the goal of maximizing shareholder value and company value.

Specifically, first of all, investor relations management is a company's strategic behavior.

On the one hand, listed companies positively communicate company-related information to investors, improve company transparency, protect investors’ right to know, and thereby protect other relevant interests of investors;

On the other hand, investors reversely communicate information to listed companies, exercise supervision and suggestion rights, make reasonable suggestions to the company, promote scientific decision-making, improve the company's operation management and corporate governance, and thereby increase the company's value.

Investor relations management and information disclosure are intertwined, and investor relations management and market value management of listed companies are also integrated.

This management method includes formal and informal communication, such as public communication activities such as road shows, reverse road shows, strategy meetings, and informal activities such as food and drink gatherings; it also includes individuals building brands through their own actions. , word of mouth, making arrangements, developing personal relationships and other ways.

Investor relations management is a very important job of the Securities Department.

The functions of the investment and financing departments of large companies are similar to those of investment and financing service companies in the market.

The formulation and implementation of the company's direct financing and indirect financing plans, as well as post-loan service and management of financing, can solve the funds needed for enterprise development, obtain stable long-term financing channels for the company's sustainable development, and thereby form A virtuous capital cycle.

Financing includes internal financing and external financing.

Endogenous financing refers to the funds generated as a result of the company's operating activities, that is, the funds circulated within the company, mainly composed of retained earnings and depreciation. Endogenous financing has the characteristics of originality, autonomy, low cost and risk resistance, and is an important factor for the survival and survival of enterprises. important part of development.

External financing refers to the process by which an enterprise raises funds from other economic entities other than the enterprise through a certain method. It is a process of absorbing the savings of other economic entities and converting them into investments. External financing methods include: bank loans, stock issuance, and corporate bonds. wait.

Xiao Jin told Tianye these words, and Tianye was thoughtful. Xiao Jin was telling himself where the customers would be when the business department develops in the future. A securities business department, especially a newly established one, would have more than half of its business. It was developed by the founding general manager.

The founding general manager would not be stupid enough to go to the bank, but should break out of this circle and look for broader resources. Xiao Jin was reminding him.

Plus, the end of finance is sales!

The financial industry is vast and complex, covering many positions and functions. For many people, the core positions in finance seem to always be investment banks, public funds, etc., but in fact, the end of finance is sales.

Just as investment banks do not just "rely on professionalism" to make a living, sales are also the core of the financial field. At this time, only Xiao Jin knew that in the future securities market, the registration system for equity will be promoted, and the importance of undertaking will become increasingly prominent, and The role of sales has also become increasingly prominent.

Especially for investment banks, the scale of their projects is often large and requires a lot of resources and background support. Therefore, most newcomers to investment banks do not need to bear too much business pressure and can concentrate on the planning and implementation of projects. Sales is important. Sexuality is represented in all areas.

Compared with investment banks, the sales work of research institutes is more direct. People who don’t understand always feel that “research” is something they immerse themselves in. However, the core of what research institutes sell is “views” or “reports” , there are so many research institutes now, you can sell them if you take the initiative.

In the past, there was a clear distinction between researchers at research institutes and institutional sales. Now there is a trend of integrating the two positions. After all, it is more efficient for researchers to communicate directly with buyers.

If sales are just passive forwarding without their own opinions, it is easy to be regarded as lacking value.

Coupled with the pressure of new wealth, it is even said that many research institute teams will set up a more "sales" researcher position within themselves to better serve buyers, and other things such as establishing good relationships with listed companies, industry experts, and industrial capital. Sales skills are all important.

Although buy-side investment research has lower sales requirements and more time to spend on investment research, it still requires superb sales skills. However, among the [-] people in a public fund, the total number of investment researchers and fund managers is about There are only twenty or thirty people. In addition to other product, risk control and back-office positions, a team of nearly a hundred people may be sales.

However, these positions do not require marketing at all. Company bosses and star fund managers often have to go out to give road shows to wealthy people, and use personal resources or brand capabilities to bring funds to the company. In addition, if they obtain good targets, To let others recommend stocks to you, etc., you need to go out and communicate with excellent sellers and gain recognition.

Xiao Jin told him that in the middle of his revival, in addition to himself, Du Feifei also began to realize this problem. It was evident from the customers she came into contact with that financial sales positions could become high-end.

In today's society, although there are many opportunities, they are also accompanied by fierce competition. To seize the opportunities, we need to improve ourselves, jump out of the cognitive level of the past, and keep up with the pace of the times.

Times are changing, society is changing, and our thinking should also keep pace with the times. Only by constantly improving our knowledge and skills can we seize opportunities and achieve success. Competition in the financial field is particularly fierce. To stand out in this field, we Must have strong professional abilities and excellent sales skills.

In this era full of opportunities and challenges, there is no shortage of opportunities, it’s just whether we can seize them.

Tianye, do you understand?

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