Rebirth: Stockbroker, I have market data

Chapter 519: What would you do if it were you?

Du Wenbo pointed out that there were three declines: the big tops in 2010.4-6, 2010.11 and 2011.2 all had the shadow of tightening monetary policy, but the 10.4-6 and 2011.2 big tops had obvious economic fundamentals. At that time, the world The domestic pmi, the leader of the economy, was declining, and November 10 was more like a healthy adjustment, because the pmi was still good at that time.

After 2010.6, the reason why there was a second round of commodity prices was related to the continued easing of margins between China and the United States, as well as the cooperation of the economic fundamentals at that time. The domestic PMI rebounded rapidly in August 10.

To a certain extent, April 10 and February 4 were the same type of peaks, but one was followed by another shift in monetary policy and the economy was relatively resilient, while the other was not.

Therefore, if the fundamentals are weakening after tightening, a top is likely to appear. However, if the fundamentals are strong after tightening, it cannot be said to be a top. Tightening here can generally refer to monetary policy or macroeconomic policies that are effective in managing inflation.

Xiao Jin really admired Du Wenbo's professionalism, which was much better than his own. He talked about the process based on the results, while Du Wenbo talked about the future based on the process. I have to say that his summary was right, and his analysis of the future was also right. of.

But why is he saying this?Are you trying to express yourself in front of yourself? !

Xiao Jin is puzzled!

But soon, Du Wenbo's problem arose.

"Xiao Jin, actually you and I have a lot in common. Like you, I also want to develop the Pudong Road Sales Department in the same way as your Fuxing Middle Road business department. We both win customers through services. But now, it seems that Pudong Road and No, can you tell me, what would you do if you were in charge of Pudong Road?!"

Du Wenbo asked Xiao Jin, which surprised Xiao Jin.

In Xiao Jin's eyes, Du Wenbo, who was transferred from the company headquarters, must be the elite of the elite. Otherwise, could the company headquarters transfer him?There must be something special about him.

However, it was obvious that Du Wenbo had encountered trouble, and Xiao Jin thought that this trouble must be caused by the obstacles he encountered during the business development process.

In fact, if you want to gain a foothold in a sales department, it is nothing more than performance, yes, only performance!

No one can fake performance!

As long as the performance is good and the entire sales department is responsible for its own profits and losses and has a surplus, that's fine. If it can achieve a ranking within the company system, it will be considered a hero.

As for the Pudong Road Sales Department, which was split from the Shanghai Branch, he is the old sales department, with assets of nearly 100 billion, which is at the forefront of the entire system. If it were any one person, as long as he is not dizzy. , you can manage by doing nothing, not only the employees have good income, but the income of the leaders of various departments is also at a relatively high level. As for Du Wenbo, as the general manager, in the general market, it is easy to earn more than 300 million a year. If Catching up with a bull market, [-] to [-] million is still light.

So, what is he struggling with?

As Xiao Jin and Du Wenbo continued to chat in depth, Xiao Jin understood.

There are two aspects in total. The first one is about the discrepancy between Du Wenbo's business ideas and the actual situation of the Pudong Road Sales Department.

Du Wenbo not only has the same idea as Xiao Jin in running Fuxing Middle Road, he also wants to guide the sales department's customer operations with a customer service orientation. He is the same as Xiao Jin. If the market is not going well, then customers must control their positions. , operate with caution, if the market is good, then buy the whole position. Here, it can be seen that Du Wenbo is inclined to make stronger requirements in terms of customer service, rather than the marketing department.

When Du Wenbo said this, Xiao Jin also understood one thing, and that was why he let go of the entire third team in the first place, but did not let the customer service staff on Pudong Road take up management positions in other sales departments. The reason was here.

He believes that marketing positions are far less important than customer service positions.

The reason is that it depends on the development of Pudong Road. Pudong Road is not a new sales department. Unlike Ren Zun, Zhang Liqiang and Tian Ye, the most important thing for these sales departments is to focus on performance, add new customers, and improve sales. The asset size of the department.

The existing assets of the Pudong Road Sales Department are already ahead of the vast majority of sales departments across the country. How to provide these existing customers with a better customer experience, maintain and increase the value of their assets, and increase customer stickiness to the Pudong Road Sales Department is What he values ​​most.

With a good customer experience, marketing and other work will become smoother and smoother. Otherwise, it will be like a blind man splitting corns. Developing a customer and losing a customer will only increase the income of the account managers. There is no benefit to the sales department.

For this reason, since Du Wenbo took office, he has paid special attention to the work of the customer service department and proposed a series of reform plans. This is what he has done first and third.

Well, Xiao Jin agreed with this, and his philosophy was the same as his, although not exactly the same.

When Du Wenbo reformed the work content of the Pudong Road Customer Service Department, he inevitably had to deal with people. This was the problem.

The former department manager of the customer service department was Zhang Liqiang. After he took up the post of Century Avenue Sales Department, his successor was airborne. He was just familiar with the customer service work of the Pudong Road Sales Department and wanted stability, but he had control over his customer service employees. The intensity is still not enough.

In addition, the previous branch focused on marketing work, and the customer service department was relatively weak. The only one who could do it was analyst Yuan Yueming, which became Du Wenbo's only confidence.

The work of the marketing department is a disaster for Du Wenbo!

Two old employees, Fang Yinhua and Yan Rurong, gave Du Wenbo a slap in the face when he took up his new job. This made Du Wenbo feel embarrassed. What he didn't expect was that he underestimated the energy of these two eldest sisters. The two eldest sisters I think I have Zhao Pingfan to rely on, and I think I'm doing a good job in the marketing position. It's just a change of leadership. I still go my own way and don't take Du Wenbo seriously.

Not to mention, they also stirred up trouble everywhere. They criticized Du Wenbo to senior employees in other departments on Pudong Road and tried to undermine him, thus affecting Du Wenbo's policy plan.

The customer service department is also having a hard time because Du Wenbo's requirements for them are too high. Du Wenbo requires that the customer service coverage rate should reach more than 80.00% of the entire sales department's customers.

For example, the Pudong Road Sales Department has 5000 customers. Du Wenbo requires the customer service department to effectively transmit the sales department's information to more than 4000 customers.

Haha, how difficult this is!

The job of the customer service department is not easy!

But this is not over yet. Du Wenbo requires that customer service work should be more refined. Among these 5000 customers, they should be classified into specific categories, such as high-net-worth customers and high-activity customers, and the rest will be junk customers.

This classification can be easily separated in the system. However, these high-net-worth customers and highly active customer service work are not so easy to handle. Some customers do not even have contact information. This is due to historical reasons.

This is no better than Xiao Jin's side.

But Du Wenbo ordered that these customers must be contacted, and further influence them, that is, send them the Pudong Road customer service guidance plan.

Hehe, this is difficult enough. Even if you get in touch with these customers, how do you win their trust? !

Xiao Jin knew that Du Wenbo was a bit fanciful.

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