Rebirth: Stockbroker, I have market data

Chapter 566: Abandoned like worn out shoes

Soon, a razor-like gaze swept over him. Zhao Pingfan was really angry today!

"Are you going to say that the market is not good and you can't be blamed?! When you and Fuxing Zhonglu were founded together, the market at that time was better than the current market, but what did you do? The current market is not good, you look at it again Look at Xiao Jin, how did he do it? Xiao Jin, you don’t have to look at it, then you have the nerve to compare it with these C-type sales departments established last year, and compare your performance on the first anniversary of your establishment!"

There is no harm without comparison. What Zhao Pingfan said really did not save face for Zhang Liqiang, including Ren Zun.

According to the comparison of the three sales departments, Xiao Jin is far ahead, and the performance of Ren Zun's Fuzhou Road Sales Department is also better than that of Zhang Liqiang. It feels really bad to fall behind and become the target of criticism. .

The atmosphere was extremely awkward for a while. Xiao Jin wanted to be happy because he was happy. This time Zhao Pingfan took it out to choke Zhang Liqiang. Of course he was happy. However, the others were in "pain". Although the degree of pain was different, logically , I am not worried about myself, but I cannot be mentioned by Zhao Pingfan and Xiao Jin, and Fuxing Zhonglu, which is really embarrassing.

Suddenly, Sun Gulan spoke, "The current market situation is not good, which is not good for everyone. Could it be that just because the market is not good, we will stop doing our work? Do we just rely on God to provide us with food? We have many products, why? Don’t you think of other ways?!”

Sun Gulan's participation relaxed the atmosphere a little. She dared to say that everyone present was afraid of Zhao Pingfan, but she was not afraid.

Xiao Jin is now a little detached from the world. According to his analysis, the two people singing and fighting each other may have been discussed before.

Sure enough, Zhao Pingfan's tone began to soften a little.

"Now I require that within a month, all sales departments must find ways to increase their assets. If new accounts are not available, they can transfer accounts. Even if they do not trade, the data is still good. The sales department level should give We still have to give you the reward! As for how much the increase is, it’s up to you to decide, and I’ll approve it. Haha, the amount you set depends on how ambitious you are!”

This is his second command. This command has a large controllable range and is also very worrying. How much is enough? !

"Also, you all have the right to view the CRM to see what the status of the employees in your sales department is like. If you want to retain them, as the general manager of the sales department, you should direct your resources to them. Lean a little bit, you keep saying the market is not good, oh, will the employees below also say the same thing? You have to compare your feelings!"

This can be regarded as the third order. Haha, Zhao Pingfan's meeting is essentially asking everyone to start working on performance!

At this time, Sun Gulan spoke again:

"If the employees below are really not good, you don't have to take care of them all the time. When you take care of them, you will be the boss. Just help them get on the horses and give them a ride, otherwise they will become a burden sooner or later!"

After Sun Gulan finished speaking, Zhao Pingfan didn't say anything. It seemed that he acquiesced. This detail was keenly grasped by everyone.

Haha, good guy, if you talk about Fang Zhanbo, you still have to clean up and rectify the employee team in the end!

They didn't say the words "survival of the fittest", but the meaning was already quite obvious. At first, they wanted to use the human wave tactic to make everyone desperately recruit people. Haha, it's better now. Some people can't be saved, and now they are doing this again. , this is discarded like worn out shoes!

Survival of the fittest, of course, is true, but it depends on the situation.

The most eliminated people in securities companies must be employees in marketing positions, because their performance appraisals are the most stringent.

There are performance indicators every month, which are basically assessed once every three months. On average, if they are not met, they can be eliminated at the end. This is the performance assessment standard for most securities companies.

Consider this issue from the perspective of the sales department. Human cost is the largest cost of a securities company. If an employee's performance often does not meet the standard, then the basic salary offered to him is the cost, the customer commission he creates or the value of his name. If the profit brought by the client to the securities company is not enough to reach his basic salary, then it can be judged that this employee is a negative-equity employee. In the long run, he will lose money, and the securities company certainly does not want it.

However, don’t forget another issue. This employee has passed the assessment before, which means that the income he brings to the company is greater than his personal income. This is okay, but due to market conditions and other reasons, His income was less than his basic salary for several months, so according to the rules of elimination at the end, he would be eliminated. Wouldn't this erase his previous performance? !

What's more, once this employee is eliminated, his customers basically exist in the securities company. Customers who no longer have an account manager will be taken back by the sales department and become customers of the company, even if they generate a penny. Income is positive for securities companies. It can be said that no securities company loses money, only the eliminated marketing employees lose money.

From this perspective, securities companies are "ungrateful" to their marketing employees!

It can be said that securities companies exploit marketing employees. In the long run, sooner or later, they will earn back the wages paid to marketing employees, and they will eventually make money.

Once you understand this, you can see that a securities company will always make money. As long as its asset size reaches a certain level, whether its marketing employees leave or not will have no impact on it.

The marketing staff is just a money-making tool.

Only those marketing employees who have always been excellent can continuously develop customers for securities companies, earn income, and keep customers in securities companies. These are the most valuable marketing employees.

The cause of the incident was Fang Zhanbo. He was still a customer service employee in the back office, and his visa was rejected. Then, as he was the first batch of employees, there would be a group of employees who were about to renew their visas every three months, and most of them They are all employees in marketing positions. At this rate, more employees' labor contracts will not be renewed in the future. Fang Zhanbo, this is the beginning of a large-scale elimination of employees in marketing positions.

This is the understanding of everyone who participated in the meeting. As a general manager of a sales department, there are fewer and fewer people under his command. As you can imagine, no one will be in a good mood.

The establishment of a marketing team itself is not an easy task, especially the establishment of an excellent marketing team, which takes a long time.

However, because one person's resignation will greatly stimulate the stability of the marketing team, the impact will definitely be negative.

Zhao Pingfan also said that eliminating one employee will make others feel a sense of urgency, but in fact, there will be more negative factors.

After this meeting, the seven general managers who participated were in a bad mood, including Xiao Jin.

......