Rebirth: Stockbroker, I have market data

Chapter 612: Miles of Sadness

But before Brother Long came, something happened at the branch.

As we enter July, it will be the third anniversary of the establishment of the three sales offices on Fuxing Middle Road, Century Avenue and Fuzhou Road.

The third anniversary can be said to be a milestone, but for some it is a milestone!

When the sales department was established before, there was a certain protection period for the new sales department. The protection period can protect the income of employees, which is the most important thing.

Because the new business department has no customer assets, or in other words, very few customer assets, it is impossible to be responsible for its own profits and losses.

The biggest cost of setting up a securities business department is the employment cost. In addition to rent, water, electricity, and decoration, these costs can be amortized over time. However, the employment cost, especially the cost of back-office employees, is still relatively high.

In addition to the fixed standard income, there are also quarterly bonuses and year-end bonuses, which are also paid according to standards. Although the sales department does not make money and is in a state of loss, the superior department will pay them.

This is to protect employees’ income.

The same goes for marketing employees. They started with zero assets, their commission income is very low, and their basic salary is a fixed expense. Like back-end employees, they also have five insurances and one housing fund. These are all cost.

Therefore, the new business department must be protected.

This protection period is generally two years. This is a general situation and can be regarded as the default rule in the industry.

No matter how bad the market is, you should have accumulated a certain amount of customer assets in two years.

When the client's assets reach ten employees, a company with assets of RMB [-] million can achieve breakeven.

But if there are more than ten people, the assets should continue to be increased according to a certain proportion.

However, due to market conditions, the bear market has lasted for more than a year, which has made life difficult for the sales department of every securities company.

Last year, the Century Avenue and Fuzhou Road sales departments had just exceeded [-] million in assets. This was really difficult. It also showed that gold was not everywhere in Shanghai, and the pressure of competition was too great.

To this end, after research, the branch company requested instructions from its superiors for these two sales departments and applied to extend the protection period by one year to three years.

The headquarters also agreed!

The reason why we applied to extend the protection period is because the number of employees in these two sales departments has already exceeded ten.

Not only that, because the pressure of competition has increased in the past two years, commission reduction has become a trend. It has plummeted from two thousandths to one thousandth, and profits have been reduced by half.

And this trend of commission reduction is still going on. The bigger the city, the greater the pressure of competition. From this point of view, it is far less comfortable than in a small city.

Therefore, Zhang Liqiang and Ren Zun, who were on Century Avenue and Fuzhou Road, were exhausted, exhausted, and felt powerless.

Coupled with the irritating Xiao Jin and the sudden rise of the irritating Fuxing Middle Road Sales Department, the two of them were extremely depressed whenever they held monthly meetings.

And I remember that in the previous stage, there was a period of refusal to renew contracts within the company. Even two employees at Fuxing Middle Road were refused, let alone two of them!

What's even more terrible is the tension of Century Avenue.

Something happened in their sales department that made him extremely angry.

Remember Fang Zhanbo, when he first established the Century Avenue sales department, he found Yuan Yueming, an analyst at the branch, through his connections, to help with operations, and successfully took up the customer service position at Century Avenue.

At that time, because success was uncertain, no back-office employee was willing to be transferred to the Century Avenue Sales Department. At that time, Zhang Liqiang was very happy about Fang Zhanbo's arrival.

After all, this was Teacher Yuan’s recommendation, and he was very optimistic about Fang Zhanbo.

However, as Fang Zhanbo's labor contract was rejected, Fang Zhanbo had no choice but to leave Century Avenue. For this reason, Zhang Liqiang and Fang Zhanbo carried out the handover work and worked in customer service for more than a month.

And the bad news and things came from Fang Zhanbo.

Yan Qiao had called Xiao Jin before and said that Fang Zhanbo had joined Yuantai Securities, where she belonged. This matter was actually Fang Zhanbo's re-employment, and there was nothing to say.

However, under Sister Qiao's instigation, Fang Zhanbo seemed to have an enlightenment.

When Fang Zhanbo joined Yuantai Securities, it was not a back-end customer service position, but a marketing position, so the marketing position was naturally about developing customers.

To develop customers, you must have a channel. This channel can be a bank or a list!

Having a high-quality customer list is a job that gets twice the result with half the effort. The key is that Fang Zhanbo often dealt with the customers of these sales departments during the two years he worked at Century Avenue, and he naturally became familiar with them.

People often act unscrupulously when facing customers who are not their own, complaining all day long about why this customer is not mine.

But as is often the case, Fang Zhanbo has a very good relationship with these customers who are not his own.

Nowadays, it can be said that Fang Zhanbo was kicked out by Evergrande Securities, and he had complaints in his heart. Fortunately, Sister Qiao accepted him, welcomed him, and encouraged him, which made his hurt mood a lot better.

At the same time, Sister Qiao was also "helping" him, helping him think of ways to overcome difficulties.

This method is to call the customers of the Century Avenue Sales Department and encourage them to switch to Yuantai Securities.

One of the advantages of Yuantai Securities is that it is a large securities firm. In the margin trading and securities lending business, there are a lot of securities available for lending. Isn’t it a bear market now? We have a lot of securities available for lending.

Another one, our customer service is very sound and will definitely satisfy you. You can feel the difference from Evergrande Securities when you come here.

A more effective method is that as long as you are a customer who transfers from Evergrande Securities, no matter how much money you have, we can provide you with a commission rate that is lower than that of Evergrande Securities.

Haha, it was this last advantage that Fang Zhanbo started calling high-quality customers from the previous Century Avenue Sales Department.

After making this call, Fang Zhanbo felt happy. He never thought that marketing work today would be so easy!

As a result, Fang Zhanbo attracted a large number of customers, all of whom were customers of Century Avenue.

It was him at that time, and it was he who was responsible for the customer service work of the entire Century Avenue, and he took advantage of this convenience to be where he is today.

Fang Zhanbo was happy. Yan Qiao was happy for him and happy for himself. He saw that Fang Zhanbo's performance was increasing every month, and his own performance and income would definitely not decrease.

They were both happy, but Zhang Liqiang was about to cry.

He thought that it was absolutely interesting for him to be Zhanbo back then. I was so good to you back then, but why did you treat me like this? !

Fang Zhanbo, Fang Zhanbo, don’t you know that the current situation of the Century Avenue Sales Department is a difficult time, are you treating me right by poaching my corner like this? !

Moreover, where are you poaching now?My house is almost destroyed by you!

......