Rebirth: Stockbroker, I have market data

Chapter 690: Do you two understand?

Xiao Jin previously told Wang Zhi and Luo Jun that he wanted to make headlines and become a self-media in the future.

The so-called self-media is relative to traditional media.

Traditional media, of course, refers to television, newspapers, and websites. Yes, websites here are also defined as traditional media.

The corresponding institutions of these media are television stations, newspapers and Internet companies.

These traditional media have large-scale journalists and copy editors in the background.

The products launched are relatively single unless you have more editors and reporters.

At this time, of course, there was no self-media in China. When Xiao Jin was operating the Weiyan app, he had already thought about the content of Moments copywriting and paid for high-quality articles.

This was an opportunity. Later, the WeChat app did not plagiarize itself, but it just kept up with it.

This is the first generation of self-media, and after Xiao Jin sold all the Weiyan apps, he would of course start this article on the headlines and continue to cultivate outstanding creators.

Xiao Jin previously said that new technology companies should make headlines. The so-called headlines are:

Based on personalized recommendation engine technology, personalized recommendations are made based on multiple dimensions such as each user's interests and location. The recommended content includes not only news in a narrow sense, but also music, movies, games, short videos, shopping and other information.

To put it bluntly, users, I will recommend whatever you like to see, including articles, pictures, music and videos.

This is the effect Xiao Jin wants, but these effects are also available on the website, but they are not concentrated enough.

Therefore, when Xiao Jin's statement came out, Luo Jun directly asked whether he should collect relevant information from major websites and integrate it into headlines.

Of course Xiao Jin denied it.

First of all, the first one is the copyright issue. I don’t have it. I can do it in a small way, but if it goes big, it will be troublesome.

Another thing is that if you collect other people's things, you don't have your own core competitiveness. This is absolutely unacceptable. The product will have no characteristics, and what you create is not a hodgepodge.

Instead, we need to cultivate users under our company, who are users with excellent creative abilities.

Such users are Toutiao’s most valuable asset.

And how to leave this precious wealth, of course, we must give them material rewards, so how to reward them and how much to give them all need to set rules.

The most obvious and fairest rule is to look at reading volume.

However, on a small screen of a mobile phone, under what rules is the same content displayed in front of the user?

This requires recommendation, but why recommend your work but not mine? !

This all requires rules, and such rules are highly controversial.

Likewise, this rule cannot be static, and may even need to be adjusted frequently.

However, how to adjust and according to what rules need to be determined.

How to decide? !

Of course, it still depends on the user's own habits. The rules of the Internet are that everything is guided by the user's needs, and recommendations are made based on the user's needs and accurate recommendations are made.

But how to do it, Wang Zhi and Luo Jun obviously still have a drum in their hearts, and Xiao Jin must set an example.

The first is diversification. There must be a search box for input on the homepage of Toutiao. This is a must.

This kind of search box can be said to be a wonderful place, where customers can actively enter what they want to know, and then we will recommend it to you.

But under the recommendation box is the real diversity.

On the search results display page, Toutiao has multiple content categories such as "video, information, short videos, pictures, music, users, micro headlines, live broadcasts, topics, Q&A, short videos" and so on.

Because customers use mobile phones to use products, the user's environmental characteristics must be taken into consideration, which requires a positioning system. After all, users move anytime and anywhere, such as in the workplace, commuting, traveling and other different scenarios.

Then, considering the characteristics of this environment, such as the time you go to work, you are likely to be in a certain place frequently and what characteristics this place has. These are all environmental factors.

Of course, there are also user characteristics. After you frequently use Toutiao, you are bound to leave traces. This trace is likely to be your interest tags, and of course also includes occupation, age, gender, etc.

Will definitely stay.

This is the end user, so there are more creators of high-quality works. What are the habits of these creators?

This makes the search box just now play a greater role, that is, search engine optimization, the term is seo.

And what are the optimization rules formulated by Xiao Jin?

It’s definitely not something you do to increase attention. It would be too flattering and not reflect your own characteristics.

Of course, there must be rules for the keywords of the creator's works that users search for. This includes keeping the keywords as far to the left as possible, that is, to the front. The further to the left, the higher the importance of the keywords.

When a creator publishes an article, likes, comments, forwarding, collections, reading, etc. will all affect the ranking of the article.

As for when the article was published, this also has an impact, but the impact factor is much smaller.

The most important thing is of course high-quality original content.

Stick to originality!Valuable content!This is the foundation of headline SEO search!

Xiao Jin wants to launch Toutiao as soon as possible. The purpose is of course to establish advantages. After all, first come first served and with a high market share, more advantages must be established, and these advantages are divided into:

Existing users, but not just existing users.

Because the attention of mobile information users is strongly covered, the number of users continues to rise, and user stickiness is competitive!

This is what Xiao Jin wants Luo Jun and Wang Zhi to fulfill both on the creator level and on the user level.

The other one is information, and it’s not just information.

Because users hold mobile phones and can appear in a variety of scenarios, high-quality content should meet the search needs of multiple industries, create vertical content in multiple scenarios, and meet business information search needs in multiple industries.

This sounds simple to say, but it is too difficult to implement. Even Xiao Jin himself can't explain it clearly, let alone the two of them?

It can only be said that the three of them inspired each other to create new content.

Also, it’s not just inside the site!

The search will definitely integrate off-site information to ensure search density and breadth, including off-site websites, off-site encyclopedias, and related search recommendations across the entire network. This is something that no search engine can ignore.

Next, it’s not just the public!

Customized and subdivided field information is available at a touch, hot spots are not left behind, celebrities are often followed, and practical and down-to-earth are requirements. If you want to make headlines, this is a must.

The penultimate one is, not just data!

Undertaking platform intelligence technology, fully understanding the content, natural language processing technology, and image computing technology are all Luo Jun's jobs.

If you can’t handle it, then find someone to handle it!

Finally, it’s all about more than just clicking!

Flexible bidding supports the achievement of multiple conversion goals, various conversion types, and flexible bidding methods.

Who would spend so much spare time creating high-quality content for you? !

Creators must be given differentiated remuneration.

All in all, what Xiao Jin wants is a recommendation engine product based on data mining, which can recommend valuable and personalized information to users and provide a high-quality platform for new services that connect people and information.

"Boy, do you understand?!"

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