Rebirth: Stockbroker, I have market data

Chapter 691: Luo Jun is crazy

At this time, Hou Xiaoshan walked in. Hearing that the three of them were chatting animatedly, he joined in.

"Hey, what you said is so lively, then I want to be a creator!"

"It's self-media!"

"Yes, yes, it's self-media, Mr. Xiao, how much money can I make if I become a self-media?!"

Xiao Jin listened, smiled, and said:

"Xiaoshan, if you have time, of course you can do self-media, but you must first understand the rules!"

"Rules? What rules?!"

Hou Xiaoshan’s question is what the majority of high-quality content creators or people who are interested in becoming high-quality content creators want to ask.

This involves the operation of headline works.

Toutiao can be understood as a platform for publishing works. The higher the quality of this platform, it will attract more users and increase customer stickiness. However, it also imposes many rules and restrictive conditions for creators:

If you violate these regulations, your account may be banned or deleted!

Another one is to stay active. The higher the activity on the platform, the more popular it will be. After all, the purpose of the platform is to provide users with better services, so if you want to get more exposure opportunities, you must maintain a high level of popularity. Just be active!

And frequently published content can also help increase the weight of your account, but the premise is that you must first have enough original content.

As for that, as a creator, it is also crucial to respond to comments in a timely manner.

When you publish an article or work, if a reader comments on your point of view or asks a question, respond promptly!

This will not only gain recognition from more readers but also increase the exposure of your account!

However, it should be noted that you should not reply to messages frequently to avoid affecting the user experience.

In addition, you can also set up a keyword auto-reply function to help answer readers’ questions!

Another one is to do a good job in data feedback. In addition to the above three points, you also need to do a good job in data feedback. After all, those who do operations are still doing data analysis.

Therefore, statistics on background data need to be made regularly to better optimize operating processes and methods.

Luo Jun was shocked when he heard this.

"Brother, we still need to help the creators do data analysis on their backend?"

"Of course, otherwise, how can you make creators like our platform?!"

Luo Jun stopped talking, probably thinking about how to implement this module.

Xiao Jin continued to say to Xiao Shan: "Xiao Shan, you have done promotion, so you must also know that you should pay more attention to the dynamics of other peers in order to keep abreast of the latest information in the industry, right? How to run a good self-media account is really necessary If you are knowledgeable, maybe you can really make a name for yourself on the road of self-media!"

At this time Hou Xiaoshan asked again:

"Boss, when you start this self-media business, do you also need some advertising sponsorship?"

"Of course, the traditional Internet model is advertising revenue. This aspect is not outdated. Why don't we make this money?!"

Xiaoshan laughed.

As the saying goes, if you know yourself and the enemy, you will never be imperiled in a hundred battles!

When investing in advertising, you must also fully understand the characteristics of channel products, channel user attributes, and advertising styles, so as to place targeted advertisements.

So, first of all, we need to make a product. It will be in internal testing first and has not yet been launched to the market. How to win over high-quality creators is a problem that everyone must work out together to solve.

It is impossible to achieve this just by relying on a small group of people.

Moreover, it is obvious that Xiao Jin’s plan is not as simple as just launching a Toutiao app product. Xiao Jin will do it based on the current hardware development and the different preferences of users.

The market needs to be segmented, including balancing the overall stratification of male and female users and age. The geographical distribution is mainly based on first- and second-tier cities, and the principles of sinking and expanding users below third-tier cities.

As for advertisers' advertising, they can improve the efficiency of advertising through one-stop management of advertising.

And the most important thing comes back, that is, the headlines must have their own characteristics.

It is based on personalized recommendation engine technology and makes personalized recommendations based on multiple dimensions such as each user's interests and location. The recommended content includes not only news in a narrow sense, but also music, movies, games, shopping and other information.

Through various scenarios, usage traces, and hardware permissions, we can obtain the user's social behavior, reading behavior, geographical location, occupation, age, etc. to discover interests.

For example: through social behavior analysis, user interests can be calculated in 5 seconds;

Through user behavior analysis, the user model is updated within 10 seconds after each user action.

As Xiao Jin started to talk, Luo Jun became more and more distressed. This boy was in trouble.

But Xiao Jin hasn't finished speaking yet.

Extract dozens to hundreds of high-dimensional features for each piece of information, and perform dimensionality reduction, similarity calculation, clustering and other calculations to remove duplicate information, and then perform machine classification, summary extraction, topic analysis, information quality identification and other processing on the information. .

Others make recommendations based on the matching degree of human characteristics, environmental characteristics, and article characteristics.

It is required to make real-time recommendations, calculate recommendation results within 0.1 seconds, complete article extraction, mining, deduplication, and classification within 3 seconds, calculate new user interest distribution within 5 seconds, and update user models within 10 seconds.

Based on the city where the user is located, local news is automatically identified and accurately recommended to local residents.

It can also automatically calculate and recommend information of interest to users based on their age, gender, occupation and other characteristics.

As for returning to advertising, because each module is different, each work has different advertising positions and advertising forms.

Hou Xiaoshan was very interested in advertising, and continued to ask Xiao Jin about some of the characteristics of advertising by advertisers. He wanted to find out this so that he could attract sponsorship.

Xiao Jin talked about a complete delivery process, divided by several nodes:

That is, flow to creativity, landing, destination and conversion.

The translation is: after you have a high-quality work, you should have an advertisement for starting a business in a good location, and then guide users who are interested in this work to directly link to another store, or even an app, and directly convert them into advertisers. users, which in turn will become high-quality users of Toutiao.

For creativity and implementation, the engine backend also has corresponding optimization tools. The creative copywriting part can be optimized through the "system recommended titles" and "creative inspiration" at the advertising creative level, and high-quality templates can be selected or customized to complete the construction.

In a word, advertising is to convert users!

In the actual delivery process, in order to achieve this goal, advertisers will choose high-quality media traffic, optimize advertising creativity, and choose landing pages with low bounce rates and high triggers.

And what Xiao Jin wants to do is a "revolutionary" optimization strategy? !

These are given to advertisers, and advertisers are bound to come.

For example, let's say someone wants to buy a mobile phone. One day when he is reading high-quality headlines, he sees an advertisement for a certain mobile phone brand, and then clicks on the advertisement to enter the brand's landing page. After a round of screening, he selects After purchasing a certain model, he paid directly in Toutiao to complete the purchase.

In this form, users do not need to jump from one app to another.It saves traffic and time for users, and reduces the loss of target users for advertisers.

Xiao Jin was talking eloquently, but when Luo Jun heard this, he went crazy!

"Brother, what exactly do you want? This is too difficult!"

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