Rebirth: Stockbroker, I have market data

Chapter 692: Too Much Information

"Listen to Mr. Xiao, just do whatever you are told. This is to make a product, not an experiment!"

Hearing Xiao Jin talk about the advertising business, Hou Xiaoshan became more interested. As for how to achieve this, that was not a problem for him to consider.

Speaking of advertising, this is also part of the sales job, that is, "effective customer acquisition" and "deep conversion."

Since the optimization targets of these two delivery modes are paying users, the return on investment of advertising can be greatly improved in this delivery mode!

The two delivery methods of "effective customer acquisition" and "deep conversion" have two very obvious advantages.

The first person is efficient and precise.

That is to say, there is no need to spend a lot of time studying how to accurately target. Both delivery models use paying users as model data, so the effect of unified delivery will definitely not be bad after the model is stable.

Another is that the traffic is stable, which means that the media side will earn more, and the same excellent creators will get more and better traffic.

After Xiao Jin said this, Hou Xiaoshan was a little confused. Only Wang Zhi closed his eyes and listened carefully.

"Old Xiao, you'd better tell me how to run self-media. What you said, I think our company should introduce an advertising director. This is too professional for me."

"Haha, yes, what I'm talking about is a bit far away. If you are doing self-media, according to my experience, oh, no, it should be said to be based on ordinary people's thinking, nothing more than these few skills!"

The first one is the title!

The title is the first element for users to understand you. A good title can attract users' attention and increase reading volume.

So how to write a good and attractive title?

First we need to clarify what our product is, and then write a good title based on the characteristics of the product.

Secondly, we must consider where the users’ needs are so that we can write targeted content.

"Are you talking about the kind that's a bit surprising?"

"Well, welt! But definitely not everything!"

Xiaoshan shook his head, noncommittal.

"Haha, I think, in the future, we don't need to think about the title. Those outstanding creators will definitely develop it, and there will be a new term by then!"

"What is it?"

"writer of sensational headlines!"

"what!"

At this time, Wang Zhi, who had not spoken for a long time, spoke.

"Mr. Xiao, I think the title is important, but the content is the most important!"

"Well, Mr. Wang is right. If you want to run a good self-media account, the content of the article determines everything."

The content quality of an article determines its spread and open rate.

So, pay attention when creating.

The article I wrote should be centered around a central idea. The key point is that the content should be more original and of higher quality.

Only by doing this can users become interested and willing to read your articles. Moreover, it will become inevitable to pay attention to your new content, and you will have fans.

Seeing Luo Jun distressed on the side, Xiao Jin continued to increase his pressure.

"Ronald, when the headlines start, they will inevitably be filled with articles, so how to edit a good creative platform is very important, and the typesetting issues in this platform are what you have to consider."

"typesetting?!"

"Yes, typesetting!"

Typesetting is a difficult problem for many novices. How to lay out the page to make it look more beautiful and attractive. For this matter, the platform needs to provide better solutions.

Otherwise, after the work is published, it will make users feel uncomfortable and they will most likely abandon the article, thus giving a bad impression of Toutiao as a product.

This is a very important issue, and UI design is very important.

This includes paragraphs, illustrations, etc. Typesetting according to a certain format can make the entire layout look more neat and orderly, including uniform size of pictures, etc. This will be Luo Jun's backend development work.

Xiao Jin talked too much today, and everyone couldn't accept it. The amount of information was too great.

"Don't worry, even though I'm in Guangzhou, I will often communicate with you online. After the work there stabilizes, I will try to return to Shanghai once a week and communicate with you in person!"

"Damn! We still need to communicate in person, and it's every week, that's the weekend. It's over. It seems that we will have to work overtime on weekends from now on!"

Xiao Jin doesn't care what they do. The future work status has been basically determined. He will not come back often. So, how to run the company depends on the initiative of these business backbones. .

When encountering directional problems, Xiao Jin asked them to ask for instructions and report to him. Otherwise, a road to success will easily have forks in the road, and precious time will be wasted if they take a wrong step.

After coming out of Jinjin Technology Company, Xiao Jin rushed to the Mandala Garden. He hadn't seen his children and parents for a month. To be honest, of course he wanted to. But this time when he came back, Xiao Jin still brought back a few things from the Cayman Islands. Gifts, mainly for children.

When we got home, Shanghai was a bit bleak in winter, but the family was happy and happy.

When they learned that their younger brother and his family were back, Xiao Qian and He Xiaoyue were busy in the kitchen. Fang Siyu, who came back first, was playing with their children.

Xiaopingan is now more than three years old and goes to a kindergarten near Manta Garden. This is a wealthy area. The kindergarten provides bilingual teaching. All of his friends are from rich or noble families.

And Xiao Ruyi and Xiao Dazhi have just learned to crawl on the ground. Among the next generation, Xiao Ping'an is the eldest brother.

When he saw Xiao Pingan, Xiao Pingan could recognize his father, but he was only hugged by Xiao Jin and ran away.

You are not close to your father!

Xiao Ruyi looked at Xiao Jin, her eyes wide open, and she seemed to recognize the man in front of her. Xiao Jin clapped his hands, and Xiao Ruyi, who was in Fang Siyu's arms, finally stretched out his hands and was hugged by Xiao Jin. Come over.

It has to be a kiss from my daughter!Not good brat.

The favorable family environment allowed several children to grow up without worries, and Xiao Jin's parents also accepted their sons.

I will never go back to the mountains again. There is family and family here. Three generations of my son and grandson are in this city. This is my home.

For the Xiao Jin brothers, the place where their parents are is home!

Xiao Jin spent the Gregorian New Year with his parents and children in Shanghai, and then went to Fenghua, Ningbo to see Fang Siyu's parents the next day. After that, Xiao Jin and Fang Siyu returned directly from Ningbo to Guangzhou.

The New Year is here, and Xiao Jin officially starts working at the company headquarters.

A new beginning is about to begin!

......