Return to 1983 and be a detective

Something went wrong in the store?

Seeing her speaking so seriously, Xu Shan couldn't help but be surprised: "What's the situation?"

Wu Di shrugged his shoulders: "I won't make much money anyway."

No more money?Can't?

Xu Shan looked at Zhou Yuzhu. Zhou Yuzhu was also a little apologetic. It seemed that it was her poor performance that made the business in the store bad.

"Sister-in-law, don't worry, I just want to ask about the specific situation."

Zhou Yuzhu had no choice but to report honestly: "Actually, our summer clothes sell best, and our autumn clothes are okay, but when it comes to winter clothes, we can't sell them. Wu Di and I also analyzed the specific reasons. It should be that our winter clothes are not so good." Keep warm.”

Not too warm?

Xu Shan suddenly realized the problem. Yes, they had been working in clothing for a while, and they had a deeper understanding of clothing than Xu Shan, a layman speculator.

The specific reason is that the clothing produced by clothing factories in each place actually has to consider their regional characteristics. Their clothing is wholesaled from the Yangcheng Thirteenth Line, and Yangcheng is like spring all year round, and the winter is not very cold. There is no snow all year round.

But as for Longshui, it still snows in winter, and Longshui is located in the south of the Yangtze River. The winter in the south of the Yangtze River is so wet and cold that it can freeze people in the Northeast to tears.It is no exaggeration to say that when Xu Shan went to school in Jichun, he found that he could withstand frost much better than the Northeastern people in his dormitory.This was all the result of enduring the cold in Longshui during the winter.

Whether the winter clothes look good or not is actually secondary, whether they keep warm is the first priority. As a result, the winter clothes from Yangcheng are indeed good in style, but their points are directly reduced because of the warmth.

Xu Shan also thought of the second reason, which is that although the winter in Longshui is cold, it warms up quickly.This is why Longshui people bear the winter hard. After all, no matter how cold it is, it will be over with just a little bit of resistance.

Therefore, under such circumstances, buying this kind of winter clothes that are not warm but are more expensive than autumn clothes is not worth buying a new set of autumn clothes.

Thinking of this, he smiled slightly: "Then we won't buy winter clothes from now on, just buy more autumn clothes."

"You put it lightly. We spent thousands to get this batch of goods. If it happens to our hands, we will be guilty." Wu Di and Xu Shan always treat each other as friends. , so there is no scruples.

"What do you think we should do?"

"How about we give it a discount." Wu Di asked tentatively.

Xu Shan didn't say anything, but Zhou Yuzhu quickly said no: "Our winter clothes are the most expensive. If you discount them during the season, others will know our profits. What's more, if our winter clothes are discounted, Summer clothes and autumn clothes also have to be discounted and reduced to even lower prices, which will make it even harder for us to do business."

Although Wu Di was not too polite to Xu Shan, he still respected Zhou Yuzhu: "But sister Yuzhu, if we don't give a discount, we will have to keep it on hand. The clothes change quickly. If you don't sell them this year, they will be old models next year." ."

"Oh, I know it too. It's probably because our Longshui market is too small. There are only so many people. Even if you sell flowers, there will be fewer people buying them over time. In fact, these winter clothes are in the house. It’s quite good to wear inside. And the style is very new and beautiful.”

This is indeed a problem. Zhou Yuzhu can see this problem, which shows that she has really thought about it a lot.

Xu Shan knocked his head and suddenly thought of a way: "Well, let me count how many winter clothes are left in this batch, and I will take them away."

"Pull away? Where are you going?"

"I plan to take them to Shanghai and sell them."

The two women said in unison: "Shanghai?"

Wu Di was the first to deny: "No, no, we can't sell it here, but you can sell it in Shanghai?"

Zhou Yuzhu also said: "Boss, it's not that I don't agree. It's a bit too mysterious for us to sell clothes in Shanghai."

Xu Shan was the old god here: "Don't worry, listen to me and tell you slowly. First of all, in Shanghai, we have a venue, which is a very high-end coffee shop. I can separate it by myself next to the coffee shop. Put a place in the window and put models inside, wearing our winter clothes. Secondly, I won’t sell it directly, I will let them subscribe to the cafe membership. As long as their membership points are reached, I will give it to them..."

After he finished talking about a set of theories, Wu Di and Zhou Yuzhu were dumbfounded.

"Can it still be sold like this? Then let's fix it."

"Yes, you are talking about points, members, how should we do this?"

This question actually stupefied Xu Shan.

Points and memberships became widely used after computers became popular. No matter where you go, you will be given points to apply for a card. For example, if you go to a barber shop, Tony will take the trouble to recommend you to apply for a card. .

However, this is not a problem for the magician Xu. He chuckled: "As long as your thinking does not slip, there are always more solutions than difficulties. In fact, it is very simple to apply for membership. For example, we can apply for a one-year card for them, and each card costs 300 yuan. They can come to drink coffee six times a month. This is considered a silver card membership. For 500 yuan per card, they can become a gold card member. Every time they come to drink coffee, they just mark it in the registration book or put a small sticker on it. Stickers, stamps, etc. Just redeem the prizes according to the number of stickers or stamps they collect."

This form could be said to have become commonplace in later generations, but in this era it was the first of its kind.

Zhou Yuzhu and Wu Di looked at each other, their eyes full of excitement. This was definitely a good way to go.

Xu Shan also felt that he had come up with a good way, so he followed his own train of thought and said: "By the way, let's not limit ourselves to Longshui. I already laid a good foundation last time I sold towels. Next, I plan to open our branches all over the province. At least [-] branches will be opened by next year."

The two girls were all shocked.

Wu Di reached out and touched Xu Shan's forehead: "Open a branch? Open twenty more? Did you have a fever from the rain just now?"

Zhou Yuzhu also shook his head: "Boss, we all purchase goods on the go. If we really open a branch, how much goods will we have to purchase?"

Xu Shan was questioned again by Zhou Yuzhu.

It seems that I really need to change my habit of acting on a whim.The prerequisite for opening a branch is actually to have your own clothing factory. Otherwise, you have to go all the way to Yangcheng to purchase goods, and then have the goods distributed by various branches. To put it bluntly, you are doing the work of a second-hand dealer. This kind of purchase channel In fact, it is easy to be imitated. If you only open a store in Longshui, there is no problem. But if you want to open so many branches, you have to use more people, and with so many people, it is inevitable that there will be a problem. Two people leaking channels.

Xu Shan has always wanted to lay out the market, and he must not be limited to being a second-tier dealer for others. Zhou Yuzhu's words gave him a reminder.

He smiled awkwardly: "As I said, as long as your thinking does not slip, there are always more solutions than difficulties. Sister-in-law, you don't have to worry. I will try to solve all these problems for you within this month."

Zhou Yuzhu simply worshiped Xu Shan blindly and nodded repeatedly: "That's great. If this matter is really solved, I can't wait to open our stores all over the country. Let's have a national brand of Long Shui. brand."

Zhou Yuzhu is arrogant and has high vision, otherwise she would be 27 or eight years old and still not married yet.She has been in love with Xiang Jinsong for a while, but she has never been in a hurry to get married, just to be equal to Xiang Jinsong in marriage.

And now Xiang Jinsong's antenna factory is booming. In just a few months, it has become a star enterprise that is making money every day. She doesn't want to lag behind him, so she keeps gritting her teeth and working hard, thinking Create a career.

"Yes, we will not only open it all over the country, but also abroad, so that our clothes can bring glory to the country." Xu Shan also pumped his fist excitedly.

Then he saw Zhou and Wu looking at him in confusion.

They really don't understand, how can they bring glory to the country by selling clothes?Can foreigners still wear clothes made by us?

Xu Shan didn't explain to them. He took an umbrella from the store and left. He planned to find Wu Laoqi. This guy was acting like a dog at his "funeral" last time, but he later chatted with him. Chatting, he said that he has successfully taken over a clothing factory and even became the director of the factory. I don’t know if this is an exaggeration. If he really takes over the clothing factory, he can catch up with something. event.