Return to 1983 and be a detective

It was a sunny day and many cities issued high temperature warnings.

Especially in Shanghai, the temperature has reached 35 degrees in the morning. It is said that the temperature is likely to rise to [-] degrees at noon.

This makes many Shanghainese feel anxious.

In fact, when there weren't so many electronic devices, everyone seemed to just go with it. But now that there are more electronic devices, especially when they see other people's lives on the Internet, many people in Shanghai begin to feel the heat coming on. Become anxious.

"Why don't you buy a refrigerator too?" someone thought.

"That's right. I heard recently that the Big Eagle refrigerator is cheap again. We've always wanted to buy a refrigerator. We can get a refrigerator and buy some Hongbaolai popsicles. It'll be very comfortable."

And just when everyone was thinking about it, they heard bursts of music coming from downstairs, and then a loudspeaker kept playing an advertisement: "Good news, good news, AIER refrigerator is on the market, AIER refrigerator Not RMB [-], just RMB [-]. A refrigerator that is truly suitable for people from the Eastern countries... delivered to your door, with a three-year warranty..."

These words all fall on the ears of consumers.

When the people in Shanghai who were calculating and calculating heard this, the lock in their hearts was suddenly opened.

At this time, Director Wang was at home. When he heard the noisy noise downstairs, he said disdainfully to his wife who was cooking: "Look, there is a new brand of refrigerator coming out. It is made in China. The ones made in China can be made in Tajikistan." Okay?"

"That's right. The quality of the refrigerators shipped from overseas must be reliable. Tajikistan is the most advanced country. How can our country compare with them?" The wife said while taking vegetables out of the refrigerator. .

"And if they place advertisements like this, will it disturb the public? Otherwise, I'll call and report them." Director Wang picked up the phone, thought about it and put it down, "Forget it, someone will deal with them."

"That's right, don't be a pushover. It will be very troublesome if someone else finds you." My wife closed the refrigerator door. After closing the door, she found that the light inside the refrigerator seemed to flicker.

She opened the refrigerator door again and found that the light in the refrigerator was not on.

"What's going on? Why doesn't this light come on? It's not a watt, right? Old man, please come and take a look."

"Oh, if the light doesn't turn on, don't turn it on. Anyway, the refrigerator is not for lighting." Wang Ju was very irritated.

The streets and alleys were full of advertisements. After several days, the sales department of AIER Refrigerator finally welcomed customers.

The salesperson patiently explained to the customer, but the customer kept staring at the Air refrigerator. After a long time, the customer asked: "How much can you freeze in this refrigerator?"

"Sir, it's like this. In order to adapt to the storage habits of people from the Eastern countries, our refrigerator has specially enlarged the freezing layer. You see, these four layers of freezing layer are bigger than the big eagle in Tajikistan now. There are three more layers of cards. And we have specially enlarged the space inside, so you can put a lot of things in it."

The customer was very satisfied: "This is good. To tell you the truth, I already have a Big Eagle refrigerator at home, but that refrigerator is not very good at freezing. My family is a restaurant, and I plan to freeze more fish, meat, etc. But that refrigerator is not enough."

"Sir, if you want to freeze more things, I don't recommend you buy our refrigerator..."

"Ah, what do you mean, why don't you let me buy it? Don't you have to choose customers when you open a store?"

"That's not the case, sir. I mean we have a freezer here. It is purely designed for freezing. It has more space inside and can store more things. And its price is only 800 yuan. It will definitely meet your needs. .”

When the customer heard this, he immediately made the decision: "Okay, buy me five sets..."

"Sir, how big is your family? Can you buy five units at once?"

"Don't worry about this. My family owns several restaurants. I can't go wrong buying a few more."

In this way, the refrigerator store in Shanghai sold five units at a time.

Although they are all freezers, the demand for this freezer is greater, which is also within the scope of Xiang Jinsong and Zhang Kang's consideration.

Soon, the story of buying five freezers at once was made a report and spread.

Now, more consumers who were waiting and watching came to the store and asked to buy a freezer.This is also due to the national conditions of the big Eastern countries in this era. When people store vegetables, they often put them directly on the balcony instead of putting them in the refrigerator.What everyone needs is the freezing and preservation of some meat or perishable items.

Now, with the rapid economic development and people having money in their pockets, eating out has become a fashion, so many small restaurants have sprung up like mushrooms after a rain.

Under such circumstances, the demand for freezers is huge.

Refrigerators were bought one after another, and the reputation of Aier Freezers was completely established.

However, this kind of achievement did not make Xiang Jinsong and Zhang Kang happy, because they had always expected the sales of freezers, but the one that really competed with Big Eagle Refrigerator had to be Aier Refrigerator.

So far, only a few units of this Aier refrigerator have been sold.

This market was dominated by Big Eagle Refrigerator, and to Xiang Jinsong, it was as if there was a fish bone stuck in his throat.

"No, we have to find a way to change this situation, otherwise Xu Shan will definitely laugh at me when he comes back and sees that I can't even build a refrigerator."

The color TV competition that Xiang Jinsong created before, with the help of Xu Shan, was so beautiful that it directly caused a large number of Tasmanian color TVs to be unsold and backlogged in warehouses. Now it is the turn of the refrigerator battle. Well, he can't be cowardly anymore, he must fight a good fight.

"But Mr. Xiang, most of the functions of our refrigerators have been replaced by freezers. To put it bluntly, we are working against ourselves now and using freezers to steal the refrigerator business. For ordinary users, although the demand for freezing is relatively large, they will not Just take advantage of this advantage and choose our products directly.”

Zhang Kang's words made Xiang Jinsong think deeply. What he said was true. Before, they only thought about the Chinese people's desire for larger freezer space, but they never thought about the overlapping areas of their product functions. Now it really becomes I have turned against myself.

However, Xiang Jinsong is not someone who gives up easily. Since these functions overlap, he will add more functions to make his product have more advantages. If one is not enough, he will use two. If two is not enough, he will use three. Anyway, if you keep adding more, you can always increase your advantage and make it beyond the reach of your opponents.