Rebirth of the Internet: Starting from Games

Chapter 406: Muddy the water first

People at that time were very unfamiliar with the concept of "online payment".

Is there any charge to register a number?Naturally, many users did not buy it, so those who planned to register for QQ were persuaded to quit and use other free social software instead. The abandonment rate once exceeded 50%.

Tencent's turnover has dropped a lot, the number of registrations has dropped significantly, and its turnover has also declined.

Finally, in August 2003, Tencent decided to put the brakes on and abandon registration fees.

After two years of exploration during the charging period, Tencent finally understood a truth: traffic monetization should not be superficial, but should be guided into profitable areas, such as games and advertising.

If it weren't for charging, the market would have been monopolized by itself, and there would be nothing like MSN. It's even more of a pipe dream for YY to catch up from behind!

It hurts, it hurts too much!

Looking back now, I still regret it.

Therefore, Xiao Ma is extremely confident that Lao Ma's charge will definitely end in failure.

Could it be that he is really the son of destiny? Paipai caught up with this good opportunity just two months after its establishment. If it is not guaranteed, it will become the second Taobao. And the current Taobao may follow the footsteps of eBay.

After all, the Internet is a circle.

Taobao is going crazy and wants to charge fees. It’s only been a few days since eBay died. Old horse, forget about it now!

To this end, he found his right-hand man Liu Chiping and the person in charge of Paipai.com Zhan Weibiao.

The three of them communicated for three hours and prepared to seize food, people and territory.

A few days later, on May 5, Taobao officially launched a new business, the "Wealth and Treasures" value-added service.

Sellers can spend money to buy a "recommendation position" to have their products appear in the most viewed positions on Taobao, which is more conducive to product sales.The fee to be paid is determined by bidding, with a maximum limit of 100 yuan.

For example, if Taobao is regarded as a shopping mall, and sellers who spend money to "recruit wealth" will have their products prominently displayed on both sides of the shopping mall entrance, while free shops will be located at the edges and corners of the shopping mall.Products of the same type at the same entrance to the mall are ranked according to the seller's bid.

At this time, the total number of sellers on Taobao was around 40. At first, no one took it seriously. Only sellers who were trying new things tentatively purchased the "recruiting wealth" service. There were probably several thousand of these sellers. about.

As time goes by, sellers who originally didn't care about it gradually began to pay attention to the paid service of "recruiting wealth and treasure". If they didn't pay attention to it, they found that the order volume of their stores was plummeting.

Not only are sellers in free stores having a headache, Wenzhou businessman Qian Jin is also worried.

Qian Jin runs several shoe stores offline and also opened a store on Taobao last year. With online and offline sales, Qian Jin feels that the name his grandfather gave him is really far-sighted.

He is a smart and courageous businessman. He paid for the service as soon as Taobao launched "Zhaocaijinbao", and he directly worked for each product up to a maximum of 100 yuan.

As a result, he found that his sales were still down a lot year-on-year. Why did I still lose money after paying for it?What's the point?

Then I asked the people below to check, and found out that before the wealth-enhancing service came out, they were able to appear on the first page of the category based on their sales volume.

Now that Zhaocai Jinbao has appeared, their products are ranked on the second page. According to the current user's online shopping habits, generally speaking, few people turn to the second page.

It's crazy how much sales there are.

At this time, Taobao launched the "Zhu Cai Jin Bao" product, and the product sorting rules on the website were not transparent, and sellers could not figure out the rules.

Qian Jin opened a community forum that he had never been to before to give feedback.

As soon as the results came in, my dear, there was a lot of scolding in the forum, just like poking a hornet's nest.

"It was promised that it would be free for three years, but that's bullshit."

<divclass="contentadv">"It looks so ugly. Now everyone can see the ugly face of capital."

"We are all adults, don't you understand this? Taobao is now the leader of domestic e-commerce. They don't pretend anymore and have a showdown. Do you understand? The subtext is: I'm just a store bully. What's wrong? Do you want to use it? roll!"

"Yes, some of the nouveau riche may be really stupid, but some of the capitalists are as smart as monkeys. If they give it to everyone for free for three years, how much money will they make?"

"Everyone sells goods based on their skills. What does this count? It's free. Is this a disguised form of collecting protection fees?"

Qian Jin looked for a long time and found many like-minded allies, and also posted a post, "I am the biggest victim. I have paid sufficient 'protection fees' for every product in the store, but in the end I only collect money but do nothing. The turnover has not increased but decreased. Who can I ask to explain? @Taobaoadmin, can you give me an explanation! How do you sort the bidding rankings?"

"It's okay if you have sales, but you just make less money. Small businesses like us don't have much traffic to begin with. Before we started to attract wealth, we could still make 80 or [-] yuan a day. Now it's better, just drink the northwest wind."

"Aren't Taobao's actions afraid of chilling everyone's hearts? There is no one here to keep the boss, there is a place to keep the boss. Anyway, Taobao is not the only online e-commerce company now!"

"Yes, everyone unite, let's jointly protest, if we don't cancel the recruitment of wealth, we will move!"

"I heard that Paipai.com, which was just established at the beginning of the year, is not bad at all. Tencent's brand is also big, and the most important thing is that it is really free!"

"Really? Is it just an e-commerce company like QQ? By the way, isn't there also JD.com? Does anyone know about that company?"

“It’s not a good place. They mainly do self-operated purchases. In addition, if you want to settle in, you must provide the qualification certificate of a regular store, which is very troublesome. Moreover, you will be charged commissions, technical service fees, logistics service fees, etc. based on the sales ratio. Compared with Taobao, Even worse."

Li Fang, who was far away in the capital, supervised the battle in person. He looked at the comments on the screen and shook his head. Tencent's trolls are crazy. Do your best to attract traffic. Why are you provoking us?

Then he motioned to the people below to fire indiscriminately!

"Paipai.com is not that good either. Its data is less than one-tenth of Taobao's. That's why it's free. But it's free and there's no customer traffic. What's the point of using it?"

The content of the post even posted a comparison chart of data traffic between Paipai.com and Taobao.com, which is simply crazy.

"The current Paipai is the same as Taobao three years ago. It is estimated that it will be the same as Taobao two years later. They are all the same."

"Everyone, please stop arguing. Will no one look at this matter with a positive attitude? If there is a problem, will only scolding solve the problem?"

"The Taobao navy army upstairs has been appraised. Why are you scolding me? If recruiting money can make you stronger like playing games and charging money, forget it. After charging money, you will still be like your grandson. Who can be happy!"

"Doesn't anyone care about us buyers? The top-ranked merchants are all monsters. I wanted to buy a hat, so I chose the top-ranked store. It said you'd get three for every fake one, and the price was pretty good. Expensive, I thought it’s expensive, so I wouldn’t lie to others, but I ended up with 4 hats, I’m so sorry!”

"Hahaha, I feel sorry for you upstairs. If you ask me, if you go to Jingdong for more than [-] yuan, at least their products are reliable and the speed is fast."

"There are no vested interests in this activity, and everyone is criticizing me. I can only say that Lao Ma did a great job, and he did a great job!"

Those who stir up trouble, those who wait for opportunities to cause trouble, those who maintain order, those who use soft media to divert attention, all kinds of rhythms are brought to the fore.

The Taobao community forum that Lao Ma originally created to test the waters of social networking sites has always been unknown. I didn't expect it to become popular in this way. I don't know how I felt when I saw this.

In just a few days, the number of posts in the Taobao community exceeded hundreds of pages, and there was even a freeze.