Rebirth of the Internet: Starting from Games

Chapter 469 Olympic Games Sponsors

"These people in the document should be investigated secretly. There is evidence to suspect that they are spies planted abroad. After confirmation, give me the results and I will contact the Ministry of Public Security to get them. This matter must be kept secret and as soon as possible!"

"Understood!" The technical person in charge looked serious. The matter was serious and he had to deal with it as a top priority.

At this time, the leader was shocked when he realized that the phone he had left for Chen Hao was his work phone, but the one he just answered was his personal phone, and his work email was also kept confidential.

Then he relaxed again, as if this was normal, otherwise Chen Hao would not have the confidence to discuss cooperation with him.

There are endless offensive and defensive methods in network security, powerful information screening and retrieval capabilities, and personal information penetration and mining. He understands that these are Chen Hao's flexing muscles.

As for the regular army like myself, in addition to opening up and closing down, showing off the troops and relying on resources to fight hard, it really lacks such help.

The leader found out the material report from the previous investigation of Century Security Guard.

Before the emergence of Century Security Guard, all anti-virus software had to be paid. Domestic ones include Rising, Kingsoft Antivirus, Jiangmin, etc., and foreign ones include Kaspersky, Little Red Umbrella, Norton, etc.

The average price of a set of these software is 300-800 yuan. At that time, the average monthly salary of urban workers was 1750 yuan. If this anti-virus software is sold together with a computer, it will be like buying a computer with the Windows operating system pre-installed. Consumers can only buy more Spend money because you have no choice. If you choose not to buy it, the computer will have no choice but to run completely naked, so computer viruses and Trojans were very rampant in those years.

But then Century Security Guard launched permanently free, which directly killed all its peers, leaving one company alone. The strange thing is that now those messy computer viruses are hard to find on the domestic Internet and are almost extinct.

The leaders secretly cursed at these heartless capitalists who make money.

Although he can only imagine the purpose of Century Security, he is currently the best candidate for cooperation. Cooperation will win for both parties, and fighting will cause both sides to lose.

That's it.

The leader made some calculations in his mind, sorted out the materials in his hands, and then went out.

After all, he also has a leader and he has to report to him.

One day later, Chen Hao brought Wu Hanqing, general manager of Century Security, to meet with the leaders of the Cyberspace Administration of China. No one knew the specific content of the conversation between the two parties.

One week later, Century Security Network Technology Co., Ltd. signed dozens of cooperation agreements with relevant departments.

This includes, but is not limited to, the two parties jointly building a national-level vulnerability database, a big data analysis platform that specializes in capturing hacker organizations and information, going deep into major universities to conduct network security science popularization and assisting in sorting out professional curriculum systems, and carrying out relevant network security cooperation with large financial institutions of ministries, commissions, central enterprises, etc. .

At the same time, it is also responsible for the network security assurance work for some major foreign affairs events, the first of which is the network security assurance work related to the 2008 Beijing Summer Olympics to be held in the middle of next year.

The signing of this cooperation agreement had a very high security level and was kept secret by both parties.

There is singing and dancing on the Internet, and no one knows about it.

The powerful forces joined forces, and within a month, the Century Security Technology Center cooperated with the authorities to fight several more encounters, which made the foreign forces realize that something was wrong. Then they retreated their troops and began to hide their capabilities and bide their time. For a while, He Qinghaiyan.

In this way, the time came to early May 2007, and the 5 Beijing Olympic Games preparatory team began the final round of selection and screening of suppliers/service providers.

In fact, recruitment for partners and sponsors for the 04 Beijing Olympics began as early as 2008.

As early as two years ago, Chen Hao asked Li Fang to pay attention to the follow-up of sponsorship cooperation matters related to the 08 Olympics.

Therefore, Century Zongheng invested 2 million in it and has become the official Internet content sponsor of the Beijing Olympic Games. Some time ago, it signed some supplementary agreements to add the title of the group's sub-brands in various events, such as Century Weibo, Century YY, Jingdong and so on.

<divclass="contentadv">In fact, the official benchmark price is not high: the entry threshold for exclusive suppliers is 4100 million yuan, and the threshold for ordinary suppliers is 1600 million yuan, but these are only "access prices" , whether it can be negotiated specifically, and the negotiated price will depend on the relationship between supply and demand.

Since next year's Olympic Games will be regarded as the largest Olympic Games so far, too much money will inevitably lead to vicious bidding.

However, the status of sponsors and sponsors are not the same, and they are also divided into several levels.

The first level is the International Olympic Committee's global partners (also known as TOP sponsors), which is the highest level of Olympic sponsorship and is exclusive. That is to say, the International Olympic Committee only selects one company in the same industry, including Twelve companies such as Lenovo, Samsung, Coca-Cola, McDonald's, Kodak, General Motors, etc.

In the end, each of these top companies spent at least nearly [-] million US dollars to obtain this qualification, and the investment in product promotion and publicity was even several times or even ten times more.

The second tier is called "Partners of the 2008 Beijing Olympic Games", with a sponsorship threshold of 3 million yuan. Domestic companies with Chinese and Guo prefixes are on the list, including Hua Xia Bank, China Mobile, China Netcom, Air China, PetroChina, Sinopec, State Grid, PICC Property and Casualty Insurance, eight local companies, plus three foreign companies, Johnson & Johnson, Adidas, and Volkswagen.

The competition at this level is also quite fierce. It is rumored that Volkswagen spent US$7000 million to defeat Hyundai, while Adidas spent US$8000 million to squeeze out the local brand Li Ning.

The third tier is the "2008 Beijing Olympic Games Sponsor" that Chen Hao and the others obtained. Although this time they participated in the bidding in the form of a hidden bid, and the sponsors were "kept tight-lipped" on the specific sponsorship amount, but according to Chen Hao's subsequent analysis, the threshold should be at About 1.3 million yuan. Along with them are well-known brands such as Yili, Haier, Tsingtao Beer, and Hengyuanxiang.

I heard that Sohu was also involved, but judging from the results, he should have been kicked out.

Even in the third tier, in addition to money, many factors must be considered, such as qualifications. It must be a leading company in the industry with good development prospects.

For example, due to brand factors, participating companies need to have a good social image and corporate reputation. In this regard, Century Zongheng has online games in its portfolio, so it almost got stuck.

This is also the reason why there is no championship event sponsored by Century Interactive Entertainment. After all, although online games are now classified as sports, they are still difficult to be recognized.

Therefore, in this Olympic Games, in addition to the 12 long-term partners of the International Olympic Organizing Committee, nearly 50 Chinese and foreign companies have established cooperation with the Beijing Olympic Organizing Committee in various forms such as partners, sponsors or suppliers.

Chen Hao knows that the 2008 Olympic Games is a once-in-a-century event in China.

If an enterprise wants to develop, it must adopt the concept of "applying both soft and hard measures".

Internal forward-looking layout, adjustment of industrial structure, improvement and enhancement of product core competitiveness, improvement of service levels, improvement of employee quality, etc.;

He considers himself to be pretty good at this, and the rest is external work.

That is to enhance the influence of the group's brand at home and abroad, use the Olympic Games as a boost, carry out public welfare activities, and establish a corporate image.

By sponsoring the Olympic Games, companies can enable more consumers to better understand the brand and increase the brand's visibility, reputation and loyalty around the world.

He wants to let the world see the brand value and social responsibility of Century Zongheng Group by serving the Olympics. "Serving the society and giving back to the society" is not just talk.

The current month is actually some screening work for the fourth and fifth tier suppliers, but there is a battleground for military strategists that Chen Hao must win.

That is the Olympic Internet service provider, especially the authorization related to Internet video broadcast, on-demand and live broadcast.