Rebirth of the Internet: Starting from Games

Chapter 470 Passing by to grab a soy sauce

Chen Hao learned from the Century Public Opinion Center that in addition to Century Zongheng, other Internet companies have stepped in to frequently contact the Olympic Organizing Committee. Currently, those investigated include NetEase, Sohu, Sina, Tencent, Alibaba, and small ones such as pplive and ppstream. , uusee, cool6.com and other websites.

He asked Li Fang of Century Media to collaborate with various departments to collect and prepare relevant materials, such as successful cases of building high-concurrency and large-traffic websites and large-scale events, and to accumulate solid technical foundation and experience in live broadcast, rebroadcast, and playback.

In the past, there was the Century Portal and Century Weibo platform, and later there was the experience of successfully hosting events such as the Goddess Contest and YY Live Playback.

Not long ago, Century Security became the officially designated technical support company for technical security related projects.

Century Zongheng won the big order to build the official website of the Olympic Games in one fell swoop.

In addition, Chen Hao spent 1 million to obtain an exclusive video license for the Olympic Games, including on-demand, live broadcast, broadcast and replay authorization.

Originally, the normal price for Olympic video licensing was around 5 million, but in order to sign an exclusive contract, Chen Hao had no choice but to grit his teeth and pay another [-] million before he won it.

It has become the only Internet company other than CCTV that can broadcast live Olympic video content.

It’s not that other competitors don’t pay attention to Olympic video content. First, the contract price of video is much more expensive than graphics and text, and the subsequent technological updates and countless bandwidth costs will bring.

Second, the impression of these bosses is still stuck in the past, that is, the strengths of website reports are text and pictures, and videos are exclusive to television.

Therefore, whether Tencent, NetEase, Sohu, or Sina, they mainly emphasize pictures and text content, and do not care about protecting the rights and interests of videos.

Therefore, Chen Hao obtained the exclusive authorization for the video without much effort.

A few days later, Century Zongheng officially signed the contract.

Chen Hao, Li Fang and others walked out of the signing hall of the Beijing Olympic Organizing Committee.

Of course, whether it is a partner, sponsor, or supplier, it is not just as simple as spending money on advertising and strengthening the brand awareness of global users.

Just like playing a game to charge for a pass, you can't just show off your strong strength and get rewards, and that's it. There are also related exclusive rights and interests.

Sponsors with different sponsorship levels enjoy different benefits and returns.

For example, you can use the emblems and titles of the Olympic Games and the Olympic Organizing Committee for advertising and marketing activities;

For example, obtain Olympic reception rights, including accommodation, certificates, opening and closing ceremonies and competition tickets during the Olympics, use of sponsor reception centers, etc.;

For example, they have the right of first refusal to purchase TV commercials and outdoor advertisements during the Olympic Games; they have the first right to sponsor cultural activities and theme activities such as the Torch Relay, etc.

With these privileges, it will be a very useful stepping stone to choose the Bird's Nest or Water Cube as the venue for future press conferences, and to sign contracts with various national teams.

There are so many ways to play.

A question interrupted Chen Hao's train of thought, causing him to stop in his tracks as he passed by.

"This won't work, that won't work either. I ask you and you can't give me an answer. What do you think I should do?"

Although the question was asked inside the room, since the door was not closed, it could still be heard clearly, which shows how excited the person who made the voice was.

Chen Hao asked the staff responsible for guiding in front of him, "What is this room doing?"

"Oh, this is the office of the design team responsible for the Olympic opening ceremony."

Oh, Lao Mouzi, it would be better to meet by chance and go see this living national master.

Thinking of this, Chen Hao tilted his head and told Li Fang, "You guys go to the door and wait for me."

"Okay, boss!"

After Chen Hao finished speaking, he turned towards the room next to him.

"Hey Mr. Chen, Mr. Chen, you can't come in!"

The time went back to 10 minutes ago, in the office of the opening ceremony preparatory team of the Beijing Olympic Organizing Committee.

<divclass="contentadv">Zhang Yimou and his team members were discussing the choice of opening instruments.

"Could it be that in the five thousand years of Chinese history, apart from drums, we can't find other similar musical instruments? It took you a long time to come up with this?"

Zhang Yimou saw the proposal given below today, and his emotions fluctuated a bit. There is only one year left, and the opening instruments have not been selected. He is still playing wool, and the whole world is watching. The pressure can be imagined.

But he knew that getting angry would not solve the problem and could only suppress his anger. He still planned to work together and play a guiding role.

"What about drums, red lanterns, dragon and lion dances? These things that have been seen abroad for a long time are no longer new and cannot be used. They need to be innovative and have the power of drums."

"We want to think about something that can be close to the power of drums. Time is limited. We don't want to create anything. Instead, we amplify and scale unknown things to form a collective collaborative performance. The opening scene is amazing. Zhen, my eyes lit up, hey~ this opening is perfect!"

One of them stood up and gestured directly and said, "Is it possible to use a big fan that is half a person's height? It makes a rustling sound when it is opened and closed~ This is a good thing."

Zhang Yimou thought about the scene and shook his head, "No, it's not unified, and it requires a lot of strength from the actors. Think again."

Another person stood up and made a few poses, "What about that big halberd? Just like soldiers arraying, thousands of people are holding halberds and chopping them on the ground. Boom~boom~boom~The momentum is absolutely majestic and shocking."

Zhang Yimou directly denied it, "Dignitaries from all over the world and friends from all over the world are gathered together. You have an army in formation and a halberd in your hand. Are you going to let people come to watch a performance or a military exercise?"

"Suona! How about the suona? The sound is high and loud, and it will definitely crush the audience."

Before Zhang Yimou could say anything, others objected, "Do you want the world's audience to ascend to heaven or worship in a church?"

"The suona starts. I think the penguins in Antarctica can hear the opening ceremony of the Olympic Games held in Beijing."

Haha, everyone present laughed.

Then Zhang Yimou rejected every proposal, and the originally relaxed atmosphere of the discussion gradually became serious.

After a long silence, someone finally proposed again, and after being rejected, he slapped the table.

"This won't work, that won't work either. I ask you and you can't give me an answer. I told you to use the drum and you still insist on disagreeing? What do you think I should do?"

Zhang Yimou sighed, rubbed his brows, and said, "We can't keep doing the same things we were familiar with 10 or 20 years ago, such as drums and yangko. What if in the end everything is praised and only this part is criticized? ?This is the opening, comrades! You know its importance even if I don’t tell you!

Why don't we use drums? You might as well take a look at the Marlboro commercial I shot 20 years ago. You might as well take a look at it when you go back. The yellow jacket, drumming, and yangko dancing may have been OK from the perspective of the time, but now they look unfashionable. Are we going to show this to guests all over the world?

It's not a big deal for us people to lose face. This is the Olympics, but what we are losing is the country's face? "

Everyone's heads were lowered, no one spoke anymore, and the atmosphere was stagnant, as if even time had been frozen.

At this moment, a clear voice sounded,

"You can use a can!"

It was like a flash of fire in the cold winter, activating everyone present, but most people didn't understand it.

no? what's that.

Seeing this, the man added, "Sing a song while beating the fou, and you will receive visitors from all over the world!"

Zhang Yimou seemed to be struck by a bolt of lightning and was stunned on the spot.