Rebirth of the Internet: Starting from Games

Chapter 523 The chain reaction of Double Eleven

"In 24 hours, 911 brands participated, the transaction volume exceeded 83 million, and the turnover was billion. JD.com, thank you for having us!"

The first sentence of the battle report is full of Chen's style conclusion, followed by a long list of sales records of various brands.

For example, Orange’s oPhone, originally priced at 3599, was sold for 2699 on Double Eleven, and the transaction volume exceeded million.

In the first 5 minutes, more than one million pieces of ultra-high cost-effective home appliances were sold, a year-on-year growth of 500%.

Jingdong’s new department stores have grown more than three times year-on-year, overseas brands have grown more than 200% year-on-year, and other data in various categories and dimensions.

Anyway, the new advertising law has not been released yet, so extreme words such as top, first, best, etc. are used in turn along with data that far exceeds expectations, making this battle report extremely gimmicky.

What is the concept of 1 billion per day? This means that JD.com’s transaction volume in just one day reached Taobao’s volume in one month and Paipai’s volume in half a year.

As soon as the battle report came out, it caused a huge shock in the e-commerce industry. The media reported it and many economic experts rushed to join in the fun and analyze the phenomenon afterwards.

There are even professional media analysis and predictions that in the field of e-commerce, the main profit points are merchants’ products. If the products themselves are highly profitable, there will be sufficient room for negotiation. In this way, JD.com mainly negotiates with merchants for small profits but quick turnover. In addition, as a platform party, JD.com Only by giving up part of the price to both parties will benefit the people, and the lowest price for the entire network can be achieved.

Even so, they estimate that on Double Eleven, JD.com’s profit margin will be at least around 10%, which is between RMB 8 million and RMB 10 billion.

Economic accounts are still secondary, and influence is more important. It is conceivable that after this battle, JD.com has completely established its position as the second best in the e-commerce field. Reports even joked that Chen Hao’s previous Xiao Ma Ge Ji Fei Dog Jump, now it's Lao Ma's turn to have trouble sleeping and eating. Is there a theory of mutual reinforcement and mutual restraint in the surnames?

Some small media even expressed conspiracy theories that maybe Lao Ma and Xiao Ma had made a statement before, which might have attracted Chen Hao's revenge.

Such nonsense is just used as a source of conversation after dinner, and few people believe it. Who would have thought that he really guessed it by mistake.

In fact, everyone knows that this type of shopping promotion festival cannot be normalized, but it still teaches a lesson to all friends. Economists are generally optimistic about e-commerce shopping festivals, and even predict that such shopping festivals may become larger and larger in the future. The rapid development of e-commerce has become unstoppable, and this incident was called the JD Miracle.

Experts recommend that people work hard to save more money on weekdays and spend it during the promotional festival.

This suggestion became the most reliable of many subsequent unreliable suggestions by experts.

The majority of users who made crazy purchases during the Double Eleven Shopping Festival couldn't help but feel proud after reading the report.

Originally, the next time was to prepare for the winter and New Year. The items that netizens wanted to buy were bought during Double Eleven. While getting benefits, I didn’t expect that I also felt a sense of participation in promoting history. You said this is a big deal, let’s The majority of ordinary people are still a little embarrassed.

In fact, other e-commerce platforms were not aware of JD.com’s promotional actions at the beginning of the month. As for promotions, it was as if they had never held any promotional activities.

It was nothing more than a larger promotional event. According to their past experience and the predictions of relevant departments, JD.com’s transaction volume on that day was at best two or three times the usual volume, which is considered remarkable.

As Double Eleven approached, they noticed something was wrong. When the battle report came out, they were all dumbfounded. This was two or three times the amount, and the price after that was almost zero.

But it's too late to react.

It turns out that JD.com has captured the key words "fast" and "good" in the online shopping platform "More Fast, Better and Save".

As a result, through Double Eleven, JD.com rounded up the remaining two words, which made other platforms tremble.

In particular, Taobao, which considers itself the leader in the industry, is the first to bear the brunt. It just defeated eBay two years ago, and within two days of enjoying peace and prosperity, the wolf has caught up with it, and it has become the wolf king.

Jingdong’s Double Eleven shocking battle took a big step forward and made Taobao feel threatened, as if it could hear the other party’s breathing behind it.

November 11, Hangzhou, Guangmingding Conference Room of Alibaba Headquarters.

"The above is all about our promotion plan for Taobao's Double 12."

Zhang Yong led the Taobao team to complete the report and waited for the opinions of Lao Ma and other senior executives.

<divclass="contentadv">After listening to the report, Lao Ma nodded.

"The overall plan is still good. It can be seen that Xiaoyaozi has still worked hard. We now need to know what our own strengths and weaknesses are. That is, we belong to a well-known and decent sect with profound internal skills. What we lack is advanced martial arts, so we should do more now. It is to use the Beiming Divine Technique or the Star Absorbing Technique to turn the opponent's martial arts into one's own use."

Isn't Beiming Sheng Kung or Star Absorbing Technique a cult martial art? But what the boss said was right, and no one present dared to raise objections.

Lao Ma continued to talk, and his words were full of provocative words, “The core of Double Eleven, which JD.com launched with great success, is actually price war, but this is our strength.

It has its Double Eleven, so we will do Double Eleven. This is what the Taobao team should pay attention to next. I will only talk about six points."

After Lao Ma Balabala finished speaking, Cai Chongxin, the second-in-command of the Alibaba Group, the God of Wealth, and the man behind Lao Ma, spoke, "What Xiaoyaozi said just now is inappropriate. Let me correct you. Some money is not about whether you should spend it, but whether you should spend it." It should not be spent, but how to spend it to produce the greatest value. Money should be spent on the blade, not the handle."

Zhang Yong, who was below, took a deep look at the other party, and finally nodded to express his understanding. He turned to ask the boss a question, "What should we do if JD.com competes with us for Double 12?"

Lao Ma waved his hand and said boldly, "Then let's see. Chen Hao made Xiao Ma miserable before. This time I want him to know that e-commerce is not a game and social networking he is good at. This time it is On our home court.

Didn’t JD.com find a brand owner for Double Eleven? We now have nearly a month, enough time for us to make preparations for war.

Xiaoyaozi, we are trying to negotiate with all brands during this period. JD.com claims to have a thousand brands, and we will try to sign up with two thousand brands. "

"Yes!"

"Lao Cai, how much money can we put out?"

Cai Chongxin thought for a while, "There is still 10 billion."

"Then 10 billion. In addition to subsidies for brands, Taobao will also provide subsidies. Xing Dian, you are fully responsible for the technology."

"no problem."

Lao Ma put his hands on the table and looked at the generals, making the final mobilization before the war.

"I want to see how Xiao Chen will respond when I use all my abilities.

Dear colleagues, this is a crisis, but also an opportunity. We will also encounter various challenges in the future. Today is cruel, tomorrow will be even crueler, and the day after tomorrow will be beautiful, but most people will die tomorrow night and cannot see the consequences of the day after tomorrow. sun.

But we Alibaba people will definitely see the wonderful moments coming the day after tomorrow. Do you have any confidence? "

"Yes!!!" "Yes!!!" "Yes!!!"

Although Lao Ma standing in the conference room is thin and small, his aura is extremely powerful, and his words are full of contagion.

"The meeting is dismissed!"