Rebirth of the Internet: Starting from Games

Chapter 524 Why is it always me who gets hurt?

Not only Alibaba, but also other e-commerce platforms saw the popularity of JD.com’s Double Eleven, and they were all greedy and thinking of countermeasures.

Among them, Tencent is still the fastest, taking the lead in announcing that it will conduct a Thanksgiving Day promotion on November 11, which will last for three days.

Coincidentally, on the second day after Tencent’s official announcement, Dangdang took action: it announced November 11 as the Dangdang Book Festival, which will last for five days and some books will be on sale at 26% off. It even covers Teng Xun’s three-day sale, which can be described as a late strike.

Amazon, which has shown itself to be aloof in the past, announced that it will conduct Christmas promotions across all categories on Christmas Day, December 12.

It is the last promotional festival of the year, and it is only a month away. We will maintain our consistent, non-competitive, and independent persona.

As a result, before the fight between these two companies started, all kinds of rumors started to appear on the Internet.

Those who criticize Tengxun for holding promotions on November 11.28 are all crooked, because today’s Thanksgiving is a holiday in the United States and is not even close to traditional Chinese festivals.

There is a rumor over there that Dangdang has a stock of old books. This time we take the opportunity to clear the stock, otherwise the warehouse will breed rats.

It is also said that Joyo Amazon wants to turn Christmas into an e-commerce festival, which is a cultural invasion just like Paipai.com, and that foreign forces are determined to destroy us. Some netizens listed the shareholding institutions of these two companies and found that a large number of foreign investors Capital exists, and both Tencent and Joyo Amazon are foreign companies.

The crowd was excited for a while, and the promotion had not even started yet, and public opinion was in chaos.

In the past few days, various news in the e-commerce circle has made the majority of buyers dizzy. Not only did they have fun watching it, but they also felt that they could exploit some loopholes, which made them very happy.

It's just a pity that now the Internet is full of little shrimps like the third and fourth children, while the boss and the second child are silent.

Little did they know that the second child was planning to strike later.

And the boss is busy explaining his innocence to the third child.

"Mr. Ma, I can swear to the lamp, it's really not me."

"Jingdong's products are almost sold out and they are replenishing them. If I don't have ammunition, where can I go to the battlefield? Besides, you know me. I can't interfere when people make comments on Century Weibo."

"Oh! This is not a matter of money. Am I, Mr. Chen, so bad? Who are you looking down on?"

".That's what you want to say. That's true. Nowadays, some media are making false claims, taking things out of context, and ignoring the truth. Century Weibo, as a fair and neutral information dissemination platform, should play its role. This kind of unhealthy trend should indeed be dealt with. Don’t worry, Mr. Ma, I will not let Paipai.com suffer any injustice.”

An hour later, when he saw that the money was in place, Chen Hao called Li Wu.

Subsequently, some negative comments about Paipai.com on Century Weibo and Century.com were restricted.

One day later, Chen Hao looked at the report submitted by Public Opinion. It was obvious that negative news on not only Century Weibo, but also Baidu, Tieba, other portals, and forums on Paipai.com disappeared.

When Xiao Ma waved the banknotes in his hand, the battle of public opinion was won.

On November 11, Dangdang.com opened its Book Festival, which featured books as its selling point and also sold other categories of goods. It still attracted many users to purchase.

Two days ago, Dangdang also sent out a good news, publishing the sales data of the two days on the entire network, and the results were impressive.

It can be seen that this model is replicable. Dangdang.com focuses on books as a vertical e-commerce platform and then radiates to other categories, becoming the first person to drink the soup after JD.com’s first e-commerce promotion festival.

At this time, Qingzi has not yet learned the skills of snatching official seals, has not yet gone to court with his wife, and is not yet a sales expert. The couple is working together to get Dangdang listed.

On November 11th, Tengxunpaipai.com’s “Thanks for You” shopping festival started.

As a result, Taobao, which has been waiting for a long time, is waiting for the opportunity. The media is promoting the news of the shocking Taobao Double 12 Shopping Festival.

As soon as the news came out, some users who originally wanted to place orders on Paipai.com chose to stop and wait and see. After comparing the benefits of both sides, they chose to wait and see.

<divclass="contentadv">This backstabbing critical hit made Xiao Ma feel like he was crying. He felt that Paipaiwang's blood tank dropped sharply. Who did he provoke? Why am I always the one who's hurt.

At the end of November, Tengxun's Thanksgiving promotion ended with a lot of thunder but little rain. The money was not wasted and the transaction volume was not bad on the surface. Paipai.com could only count it as a face-saving answer.

In fact, donkey dung eggs are shiny on the outside, but they cost a lot of money on the inside.

Tengxun's senior management is conducting a profound review and summary, and they underestimated Taobao's cunningness.

Since the launch of Paipai.com, the right time, place and people were right. At that time, Taobao was trying to "recruit wealth and treasure" by trying to charge merchants. Paipai.com teamed up with other merchants to take advantage of it. Through Ant Moving, Paipai.com became the leader in e-commerce. The field took hold.

Subsequently, Taobao urgently adjusted its strategy, returned to the right path, adjusted its consumption model and related organizational structure, and stabilized its original market share.

Paipai.com can only keep up with Taobao, but it has always lived in the shadow of Taobao. Netizens nicknamed it Little Taobao.

After review and discussion, they have now figured out one thing, and that is the reason why the Sharingan tactic that was always invincible in the past has failed in the e-commerce field.

How did Tengxun enter other fields before? For example, for a game, develop a product and try to match the functional page of competing products, and then improve the user experience of the game. Do a wave of promotion before going online. After going online, conduct corresponding traffic through QQ’s huge users, and provide some benefits in the game. Only then do they become one.

What about e-commerce? Tengxun still focuses on user experience. On the surface, it looks similar to Taobao. I also have some of the functions of Taobao, but in fact, the foundation is very different.

In e-commerce, the user experience on the website is only a small part, and the balance between logistics, services and B\C has a greater impact on users. For Tencent, which is good at "user experience" and has a lot of "user relationships", this is a bit overwhelming, and it feels a bit frustrating, as if it has the Nine Suns Magic Power but can only use the eight punches of the king.

And what do users value more? Trust and price always come first. Taobao has first-mover advantage, habit cultivation and trust accumulation, which have become deeply ingrained in the past few years. Taobao is not afraid of competing products.

Moreover, Taobao has another moat, which is Alipay. In addition to fast payment, it also adds consumer protection to fully protect the rights and interests of consumers. This is also the source of user trust.

The e-commerce field is a circle where everyone dies. Only through differentiation and core competitiveness can we achieve overtaking in corners.

Taobao defeated the powerful eBay with its free and affordable prices, while JD.com mainly relied on fast logistics and good quality. Even though the behemoth Century Zongheng stood behind it to provide convenient payment and strong after-sales capabilities, it could only maintain its competitiveness. The gap was widened.

Recently, through the double eleven, it has been able to close the distance with Taobao instead of surpassing it, which is enough to show how deep Taobao's moat is.

And what about Paipai? What's there? Just because they look alike, they have everything but are not good at anything. Even the logistics is cooperated with a third party.

QQ Payment has just been established and entered the research and development stage. Water far away cannot save the fire nearby.

If more resources are invested in Paipai, it will make things even worse for Teng Xun, who has just finished the 4Q war and is still recovering from his injuries. But after finally raising such a big child, he can't just ignore it.

A group of people discussed it for a long time and understood the reason, but the solution to the problem was mired in controversy.

Discussing without making a decision can only be discussed again.