Rebirth of the Internet: Starting from Games

Chapter 543: Help the horse and send him off for another ride

According to Xu Pengkun and others, their overall valuation of Blizzard is around US$100 billion, but Blizzard's parent company Vivendi has seen benefits from it. The starting price was 150 billion, but now they have taken a step back and changed it to 130 billion. They will not let go anymore. .

Activision took a look and saw that a strong competitor had arrived and raised its offer accordingly. However, they had a drawback: Blizzard's market value was too high, and Activision could not make an acquisition and could only adopt a merger.

Moreover, Xu Pengkun learned more specific inside information that Vivendi (Blizzard’s parent company)’s condition is that Caudick hands over complete control of Activision and only obtains a small number of shares after the merger, while Vivendi owns the post-merger shares. Most of Activision Blizzard's shares.

Caudick will be elected as Activision Blizzard's new CEO, while Mike Mohan remains president of Blizzard Entertainment.

Before the merger, he was the boss, and after the merger, he became the second boss. Most people could not accept this condition, let alone the ambitious Caudick.

In the past few days, Xu Pengkun has been giving feedback on the progress of the negotiations and related information every day. The latest development is that Blizzard president Mike Mohan wants to personally conduct final negotiations with Chen Hao before deciding on the final ownership of Blizzard.

On March 3, seeing that the group's business groups were slowly getting on track and Chen Hao finally got out of the complicated affairs, he called Xu Pengkun.

"You tell old Mike that we can negotiate. He will choose the location, but I will decide the time."

I looked at the follow-up schedule on my screen.

"Well, I have something to deal with in the next two days, so let's set the date for the 15th."

"What's wrong with Sunday? Foreign countries don't work overtime on Sunday? We just want foreign capitalists to see our weekend overtime culture."

After a year, Chen Hao finally remembered the two wandering wanderers, Wang Xing's good times and Zhang Yiming's dithering technology.

Since investing in these two companies last year, he has let Wang Xing and Zhang Yiming fly freely. From time to time, he has also asked people to pay attention to the development of these two companies, without any intervention other than investing money. As a result, after more than a year, these two companies have not No matter how high it takes off, it will crash if we don't intervene.

In fact, Chen Hao did it on purpose. Wang Xing and Zhang Yiming were very ambitious after receiving the investment, and they looked like they had everything in the world.

Chen Hao's plan at that time was that if it happened, the two of them would charge forward to grab the territory, and he would just follow behind and eat meat and drink soup.

Before Guan Yu met Liu Bei, he was just a jujube seller, and Zhang Fei was just a butcher. Now it seems that he has to be given a ride to help the horse. They still lack his talent, whether it is funds or guidance.

But this is fine, it is also a good thing to sharpen their energy and spirit.

On March 3, Chen Hao made an appointment with Wang Xing for tea at a relatively private teahouse.

After meeting, Wang Xing scratched his sparse forehead, feeling ashamed and a little confused, and asked Chen Hao for answers.

During the good times last year, under his leadership, he created a local life network and moved offline fresh food supermarkets online.

In more than a year, tens of millions of funds were invested, covering only a few cities. Except for the "online shopping and free eggs" activity that became popular for a while, the overall situation was half-dead and unable to make ends meet. It is estimated that with the current cash flow, it can survive two more If Chen Hao doesn't look for him, he will look for Chen Hao for support.

After listening to this, Chen Hao thought for a few minutes and realized what the problem was. You want to directly open a fresh food supermarket.

You must know that the local fresh food market was an area that was only entered after Meituan Dacheng. Oh boy, I didn’t expect Wang Xingxin to be so wild. He hadn’t learned to crawl yet and wanted to do a 720-degree spin in one step.

Then I asked someone to bring a pen and paper and said while writing,

<divclass="contentadv">"First of all, it's the wrong time for you to tinker with this local life network. Due to the popularity of home computers, the PC side has natural shortcomings in portability. User concepts and habits have not been developed, and the soil is not qualified.

Secondly, the link is incomplete. Local life is actually a vertical e-commerce segment. Online sales and offline services, including logistics links, local promotion and a series of personnel, all start from scratch, and the basic supporting facilities cannot keep up.

Do you know how long it took Jingdong Mall to go from building logistics to Jingdong Speed ​​becoming popular among the people? How much money did you spend? "

Wang Xing shook his head,

Chen Hao stretched out his finger and said, "It took three years and 5 million to start seeing results. You are still far away."

I dripped a drop of Guigui, and Wang Xing quickly took a sip of tea to calm down his shock.

"Furthermore, people with big appetites and small abilities suffer from the common problem of being big but not comprehensive. It takes at least hundreds of millions of investments to make a difference in local life. Do you think you can leverage it with just 10 million? Do you want to play real estate?" .

When the egg delivery event became popular, you didn’t analyze why so many young people came to participate? Because young people like eggs? wrong! It’s because their parents don’t know how to use the Internet after seeing the event promotion, so they can only let their children operate it.”

User population positioning, consumption habits analysis, market environment balabala

Following Chen Hao's analysis, the sweat on Wang Xingyi's forehead felt like he was sitting on pins and needles, like awns on his back, and like a lump in his throat.

In the past, he copied whatever was available abroad, and there were ready-made templates for reference. This time, he was completely in charge. It felt like he had been trapped in a whirlpool this year. He knew that he could only move forward and not retreat. During the process, he had a vague feeling that there would be problems. But I didn’t expect there were so many problems and they were so serious.

"Brother Hao please teach me"

"There's nothing to teach or not, we just discuss it together, but I found a website abroad that is quite interesting. You can check it out." He opened his notebook and entered a website address on it.

The content on the website is very simple, so simple that it is clear at a glance, and the interface layout is also very simple, or simple is more appropriate.

Wang Xing only took a minute to understand the general functions above. This website only promotes one discounted product every week, and each person is limited to one photo per day. The discounted product must be a service type.

That's it? The content of this website is at best one percent of my local life website.

He didn't realize the potential of this website at first, but since it was Chen Hao who proposed it, there must be some mystery behind it.

Wang Xing took a closer look at the sales volume of the products above, which were hundreds of thousands. He was a little unbelievable. How could there be so many?

Seeing Wang Xing's reaction, Chen Hao explained, "In the eyes of consumers, it's not that large and comprehensive products are unaffordable, but that small and refined products are more cost-effective."

As he spoke, Chen Hao occupied the absolute right to speak.

“After netizens log in to the website, they don’t need to search for the information they want among the dazzling products. The entire website homepage only provides one product, which is simple and clear, preventing netizens from spending a lot of time browsing irrelevant pages.

Since the merchants have been screened through certain procedures in advance, it also saves netizens a lot of time in comparison, making it simple and clear to decide whether to consume or not.

The discounts provided by traditional e-commerce websites are very low, some are only 95% off or 9% off. Even if it comes to e-commerce festivals and even rely on platform subsidies, they can only be 7% off at most, and the profit margin is very low. But new group purchases like groupon On the website, the discount can be as high as 2%, 3% off, or even lower, which is fatal to consumers.

This is an emerging variant of e-commerce. Merchants can provide offline services through the Internet to attract customers online, and consumers can use online to filter services. This online sales + offline physical store consumption experience is called O2O (OnlineToOffline). "