The president's sister and I worked together to overturn the system

Elaine continued: "If your entry process is set up like this:

First, add an additional entry passage at the entrance of the sales office. The passage only allows people to pass one by one, which can push the influx of people outside the buffer zone.

Second, set up a security wall with the word "work" in it. The first wall blocks the outside of the passage, the second wall blocks both sides of the passage, and the third wall blocks the door of the sales office. Who has the ability to block the sales office? Did the glass collapse?The vast majority of them came to collect chips and were not trying to cause trouble.

Third, before the VIP subscription activity starts, you should first invite the city security police officers who are on duty for you to enter the sales office to drink tea. Those who want to take the opportunity to cause trouble should see the police officers We have already gone in to defend them. If we can scare them to death, no one dares to cause trouble.

As for, will customers have a rebellious mentality and not want to claim their chips because of the heavy security?I don’t think so. As long as your service attitude is still friendly and enthusiastic, they will understand that it is because there are too many people and safety measures must be taken to ensure that the event proceeds in an orderly manner.

But obviously you are too optimistic and have not considered this at all. Here I reiterate that any future activities must have crisis prevention, and crisis plans must be set up in advance to deal with the occurrence of crises! "

Then, Elaine shouted: "Did you hear it?"

Everyone was shocked and quickly responded: "I heard it!"

Mr. Tong and the planning director turned pale, because other departments may not understand, but it is impossible for them to understand. What the president pointed out was their loophole.

Elaine nodded again and said:

"Okay! Then let's talk about how to deal with it. First, I want you to send a letter of apology to all citizens through the media."

Everyone was stunned when they heard this. Send an apology letter to everyone?Isn't this a slap in the face?

Elaine ignored their reactions and continued:

"Remember it for me! The content of the letter includes the following points:

[-]. Frankly speaking, there were mistakes in the morning activity, and I would like to sincerely apologize to the customers who came to participate in the activity in the morning and friends from all walks of life who care about Ningbei Diting.

[-]. Inform all sectors of society that after research by the board of directors, the group has decided to abandon the VIP subscription and pre-sale methods, and switch to the existing house sales method of build first and sell later. The house will be built and sold after everyone is relieved and satisfied. For those customers who have registered their intention to subscribe, we will use other methods to provide compensation.

100. Inform all sectors of society that Ningbei Diting has a total investment of 30 billion, which was all invested and developed with its own funds. It has not made any loans from banks or any institutions. After deducting the 70 billion land price paid, We still have [-] billion in cash sitting in a special account at the bank, and we have published pictures of the account for everyone to see.

[-]. Tell all walks of life, the following is Ningbei’s heartfelt message:

Obviously, Ningbei Group has sufficient financial strength to complete the development of Ningbei Diting. However, in view of the unexpected event in the morning, we have learned from the painful experience and no longer rush for quick success. Instead, we must carefully polish the quality of the building and complete it with high standards. duty of.

Ningbei Diting covers a total area of ​​2000 acres, with a volume of 1.5 and a total construction area of ​​200 million square meters. It can accommodate about 2 families living here.

It is the largest residential project in Donghua City so far and one of the key projects in Donghua City. It carries the economic mission of expanding the city to the east and also carries the residential dream of 2 families.

Therefore, we must go all out to complete the development of Ningbei Diting with high standards. This is an account to the city and an account to the people. Because of this, we decided to adopt the existing home sales model to welcome every Donghua customer. People’s quality inspection of Ningbei Diting.

But please rest assured that the wait will not be too long, because our funds have been fully allocated. As long as we do good quality control management, it is not difficult to complete the development in a short time.

Therefore, we will take three years to complete the phased development and construction. The first phase of 100 million square meters will take one and a half years to complete, and the second phase of 100 million square meters will also take one and a half years to complete.

Therefore, please wait with confidence. During the waiting period, the sales office will remain open as usual. Everyone is welcome to visit and provide guidance at any time. Relevant regulatory authorities are also welcome to visit and provide guidance. Together, we can control the construction quality and make our common home perfect.

At the same time, we here also solemnly promise to everyone that the selling price of our projects will be based on 10% of the after-tax profit. At that time, we will make a cost disclosure and accept everyone's supervision.

this!This is our most sincere apology from Ningbei people! "

When Elaine finished speaking, all the staff present at the meeting were completely shocked, because this was not a simple apology letter, but contained major adjustments to the project's operating ideas and marketing strategy.

That's right!

It is through this letter of apology that Elaine wants to inform all walks of life about her major adjustments to her trading ideas and marketing strategies.

After saying this, Elaine Youyou said:

"The first rule of crisis public relations is to be honest about your mistakes, rather than trying to make excuses, which will only make people more and more disgusted. So, what do you think of this apology letter?"

Everyone opened their mouths and wanted to speak, but they did not dare to speak.

Because the president's foreign strategy cannot be said to be bad.

but!

What shocked the attendees was not just the adjustment of trading ideas and marketing strategies, but also the deeper consideration in everyone’s mind that if we don’t make sales until a year and a half later, then won’t we get no bonuses during this year and a half?

Everyone opened their mouths and hesitated, and finally looked at President Tong and Vice President Ye, and President Tong also looked at Vice President Ye.

Vice President Ye had to bite the bullet and asked:

"President Lian, you mean that the house is not for sale now, but will be sold after a year and a half, right?"

When Elaine heard this, she raised the corners of her mouth slightly, smiled, and said:

"I know what you mean by asking this. Everyone is worried that if the house is not sold, there will be no bonus in the next year, right? Then I will tell you my plan:

First, from now on, the monthly salary of real estate consultants will be increased from 3500 yuan to 6000 yuan, and the salary of other employees will be increased by 15%. "

At this point, everyone was even more shocked, but this was a surprise. There was an awkward smile on the corner of the mouth, and the eyes were full of light.

Elaine saw this, paused, and asked deliberately:

"How about using this to compensate for your loss of no sales for a year? Do you have any objections?"

How could anyone have any objections? You may or may not get a bonus, but a salary increase is a sure profit. Who wouldn't be happy about it? So everyone whispered and shyly said, "No objection."

Elaine smiled and continued:

"Second, there are still bonuses."

As soon as these words came out, everyone became restless!

Elaine continued:

"It's just that the reward assessment method has changed. Everything is based on customer satisfaction. Each job position has a customer satisfaction management evaluation form and a customer satisfaction survey form. This is used for assessment and is evaluated once a month.

I would like to emphasize here that engineering, finance, cost control, and general departments should not think that they do not have customer satisfaction.

Project quality is the core of customer satisfaction for the entire company. Whether the finance department makes timely payments is the key to cooperating with the unit to actively work. Whether the production control department properly controls the cost and quality of items also plays a key role in customer satisfaction.

As for the General Department, the evaluation of you by your brother departments is your customer evaluation. Whether you provide timely and effective human resources and office materials to your brother departments is your greatest help in customer satisfaction.

Therefore, each department must establish a work philosophy with customer satisfaction as the core, because my performance appraisal is set up like this:

If the customer satisfaction level reaches 90% or above, bonuses will be set according to the satisfaction level. If the customer satisfaction level is less than 90%, there will be no bonus. If the customer satisfaction level is less than 80%, a warning will be issued. Those who have not improved within a month will leave. If the customer satisfaction level is less than 70%, they will leave directly. Of course, when leaving No wages will be deducted and everything will be handled in accordance with labor laws. "