Rebirth 99 to become a car giant.

Chapter 858 From a big car country to a powerful car country, Nanshan Automobile Group has contributed a lot.

One super, many strong.

China's independent brand car companies generally have such a pattern.

Under such circumstances, most automobile companies will not jump out to oppose many projects led by Nanshan Automobile Group as long as they do not affect their own interests too much.

Therefore, at this China Automobile Industry Development Forum, all topics were carried out relatively smoothly.

Although some things may not have reached specific conclusions at the meeting, the general direction of advancement is already clear.

Later, each company will arrange dedicated people to follow up and implement it.

After some media reports, some of the contents of this forum were more or less reported.

Although no specific problems can be seen from the content of the report, some international automobile giants are still a little worried.

"Ai Moha, the Chinese automobile market has changed too much in recent years."

“The current landscape is completely different from what it was ten years ago.”

"Didu Hyundai, Xifeng Yueda Kia, Modu GM, Changan Ford, Yangcheng Toyota, Spring City Toyota, and even North and South Volkswagen, which company has not been dealt with?"

"But exporting is definitely not that easy. In the end, it is likely that they will still compete within China."

"Once we miss the opportunity in the Chinese market, it will be very difficult for the company to accept."

"We at BMW are preparing to continuously launch more low-priced entry-level models, and even reduce the lowest selling price to less than 20."

"But at this time, the number of consumers choosing our Passat has not only not increased, but has actually decreased."

"If the prices of Volkswagen brand models can be reduced, the sales volume will be worth looking forward to."

"Actually, I think there are too many independent brand car companies in China. Sooner or later, they will also usher in a reshuffle within themselves."

"Even our BMW cars have been tortured."

Although Volkswagen China's profit rate is not bad, there is not much room for further significant decline.

On the night before the auto show, General Manager of Volkswagen China Fondel and BMW China General Manager Aimoha gathered in a bar near Yanjiang Road to exchange views on the Chinese automobile market.

"At the same price, I think most Chinese consumers are still willing to choose products from international automobile giants such as Volkswagen."

The most important thing is to further reduce costs, which basically means restructuring the supply system and using a large number of local parts companies in China.

"But now the price of our Passat has been reduced to less than 20 yuan, while the price of the same level of cars of China's own brands has generally exceeded 10 yuan."

How could it be so easy to just lower the price with just one sentence?

"Hey, I also want to reduce the cost, but no matter how much I reduce it, it will be difficult to achieve the same level as Huaxia's own brands."

I have to say that Amoha’s judgment is quite accurate.

"In the past, our Passat was sold for 25 yuan, while the price of the same level of cars of China's own brands was less than 10 yuan, but consumers would still give priority to buying our Passat."

"This is basically the inevitable result after any industry develops."

"Because the space left for them to expand in China is no longer that big."

"I think Volkswagen also needs to continue to lower the prices of various models."

"For example, the Skoda model from Volkswagen in Shanghai has developed very well in the past two years."

"Xingchen Motors has taken the international route from the beginning, not to mention the acquisition of Jaguar Land Rover later."

"The market share of China's own brands has exceeded 50%, and will even exceed the 60% mark soon."

"Under such circumstances, China's independent brand companies are increasingly demanding control over the industry's voice, and their desire to enter markets around the world is also becoming stronger."

"This can be regarded as a lead for other independent brands in China, allowing everyone to see the prospects of the export market."

"In recent years, they have been able to communicate unanimously to the outside world, and their internal conflicts are not so fierce, mainly because under the leadership of Nanshan Automobile Group, everyone has focused on joint ventures."

"Our brand premium is decreasing rapidly. If the price is doubled before, everyone thinks there is no problem at all."

Although Volkswagen's Audi and BMW have a certain competitive relationship, they are both German car companies, and Vondel and Aimoha are actually relatively familiar with each other.

"Although the Chinese market is huge, it can no longer accommodate so many independent brand car companies."

"This will definitely have a big impact on our development."

"In this case, it is inevitable that they will start to pay attention to exports."

Otherwise it will be difficult to achieve this goal.

Vondel is very impressed by the cost competitiveness of Chinese companies.

"Through these methods, we will further increase Huaxia's sales."

"If this leads to further competition, we will be under greater pressure."

"As the largest automobile market in the world, the Chinese market cannot be compromised for us."

"Through these efforts, the market share of China's own brand car companies has continued to expand, and now it has surpassed that of joint venture car companies."

"We are not like General Motors and Ford, which have the support of the local market with more than 10 million sales."

It can even be said to be somewhat of a personal relationship.

"Even the newly established Future Automobile is taking the road of internationalization, but it has been relatively successful."

Therefore, he has a relatively thorough understanding of the situation in China's automobile market.

Aimoha can be considered a China expert. As the general manager of BMW China, he single-handedly brought BMW from tens of thousands of annual sales to hundreds of thousands of annual sales today.

"Now consumers can only accept a difference of about 20% at best, and even hope to reduce the price difference to 10%."

"This is really too difficult for us."

When Fondel said this, Aimoha couldn't help but give him a few seconds of silence.

BMW is a luxury brand. Apart from competing with Nanshan Automobile Group, it basically does not have much competition with other independent brands in China.

Therefore, he did not particularly feel the pressure of brand premium mentioned by Vondel.

Of course, this does not mean that he does not agree with Vondel's statement.

On the contrary, he felt that what Vondel said was very reasonable.

But apart from continuously reducing the cost of Volkswagen, there seems to be no good way to solve this problem.

The days when you could make a lot of money in China while lying down are obviously gone forever.

In the past, Chery and Geely only had low profits of 2% to 3%, but Modu Volkswagen and Spring City Volkswagen had profits as high as 20%. Gone are the days.