Rebirth 99 to become a car giant.

Chapter 875 The national treasure, cooperation with AVIC

"Austin, the company's global sales last year were 961 million, lagging behind Toyota and Volkswagen. What do you think?"

In the United States, Christmas and New Year's Day holidays are usually held back-to-back.

So when everyone starts to go back to work, global car sales will basically come out.

General Motors, which has always wanted to regain its No. 1 position in the world, is obviously going to be disappointed this time.

Toyota, which ranked first, sold 981 million vehicles worldwide, Volkswagen, which ranked second, sold 973 million vehicles, but General Motors only sold 961 million vehicles.

The gap between the three companies is not very big, but the first is the first, and the third is the third.

Because of the difference of 200,000, General Motors lost its No. 1 position in the world. As president, Exxon must be in a very bad mood.

As the general manager of Magic City GM, Austin must be under the greatest pressure.

Because GM has been the sales champion in China's automobile market in the past few years, but in 2013, its sales volume in the last quarter was almost zero, and its overall sales plummeted by 35%.

It can be said that many people within General Motors regret their involvement in suppressing Nanshan Automobile Group.

But this first place is very important to Exxon.

After all, this year General Motors lost its No. 1 position in the world. The main reason was that the market in China dropped by hundreds of thousands of vehicles.

Even if the sudden drop in sales in Magic City had nothing to do with his personal efforts, it would be of no use.

But in the end, it still lost its No. 1 position in the world.

Of course, the plan he proposed is not completely unreasonable.

"Ford only has 615 million, and Fiat Chrysler has only 435 million, ranking sixth and seventh respectively."

"Among last year's sales, more than 700,000 were contributed by Modu GM. How much sales this year will have this year is not worth looking forward to."

Sometimes, everyone only looks at the results and doesn’t care about your process.

At least from a data point of view, it seems very logical.

Austin must now answer Exxon's questions in some light that's good for GM's future.

The loss of the Chinese market will obviously have a greater impact on General Motors than everyone imagined.

Edward was there to help Austin. The two of them were old acquaintances and members of the same faction within General Motors.

"Even if a few of us try to divide this market, our global sales will eventually rise instead of falling."

Obviously, his interests in China are much greater than Nanshan Automobile Group's interests in the United States.

"On the American side, we have reached a consensus with Ford, Chrysler and other car companies to continue suppressing Japanese and Korean car companies."

"I think Toyota's position as the world's No. 1 company is definitely not secure."

When Exxon said this, everyone fell silent.

Although this sales volume can still enter the TOP10, it has nothing to do with the TOP3 position.

"Then Honda also had sales of 410 million."

This is the case all over the world.

"It can be seen from this ranking that Japanese car companies and Korean car companies account for half of the top eight."

Otherwise, General Motors can not only surpass Volkswagen, but also surpass Toyota to become the global car sales champion in 2013.

"As long as the sales of Japanese car companies and Korean car companies in the American market are cut in half, there will be a market space of two to three million vehicles."

Although the difference is only a few hundred thousand cars, it can be said to be insignificant in the face of nearly 1000 million sales.

Don't think that there are no factions within European and American companies and that they are all harmonious.

Just now, everyone ignored this issue intentionally or unintentionally, but it does not mean that this issue does not exist.

Otherwise, he would be greeted with a storm of criticism.

How is that possible?

No matter which big company you are in, there are definitely different challenges.

Even if General Motors has seized part of the market share of Japanese and Korean car companies in the United States, the situation has not become so ugly.

"Toyota has received some pressure from us in the American market, and Nanshan Automobile Group in China will definitely increase its efforts to suppress Japanese car companies."

"Hyundai and Kia sold 740 million units, becoming the fifth largest car company in the world."

"It can be said that this situation was not brought about by Nanshan Automobile Group, but by Japanese car companies and Korean car companies."

Austin must try his best to divert the contradiction at this time, otherwise he will become a sinner within General Motors.

"And our old rivals Ford and Chrysler are seeing declining sales."

"You only saw Toyota's unfavorable situation this year, and didn't you take us into consideration?"

"The markets on both sides are under pressure, and Toyota is definitely not having an easy time this year."

"By then, let alone an increase in sales, whether we can maintain a scale of more than 900 million vehicles is a question."

Why didn't you expect Nanshan Automobile Group's counterattack to be so fierce?

"Last year, Renault-Nissan sold 820 million vehicles, ranking fourth in the world."

As the world's largest automobile market, the Chinese market is really important.

"What Austin said makes sense. Toyota has sales of more than one million cars in China. If the sales of this part are cut in half, it will be very difficult for them to maintain the number one position in the world."

So after hearing this, Exxon and others really thought about it seriously.

They are already doing this to suppress Japanese car companies and Korean car companies.

Although certain results have been achieved, the products of Japanese car companies and Korean car companies are still supported by many consumers in the United States.

The fuel consumption is lower than similar products from GM and Ford, and the price is also lower.

The key is that the failure rate is also lower.

For the American market with high labor costs and high maintenance costs, this impact is still relatively large.

Therefore, it is not easy for local car companies such as General Motors to significantly reduce the sales of Japanese car companies and Korean car companies.

"I will communicate with Ford and Chrysler later to see if some of the policies promoted some time ago can be further strengthened."

“You can continue to do what you have done before, or you can think of other options.”

"The automobile industry is very important to the United States. We cannot let Japanese and Korean car companies lose our jobs."

Exxon has no other better way, so at this time it is necessary to agree to Austin's suggestion to find a soft persimmon.

As for whether this approach is fair to car companies such as Toyota and Hyundai, no one cares at all.