Rebirth 99 to become a car giant.
Chapter 883: Sitting up in shock while dying of illness, Toyota’s struggle (page 13)
"How do those Toyota people think so fast?"
Cao Yang was really surprised to hear Zhu Zhengfeng say that Toyota Motor intended to ease its relationship with Nanshan Automobile Group.
In recent years, Nanshan Automobile Group has definitely spared no effort to take the lead in suppressing Japanese car companies.
Although our relationship has not yet reached the point where it is like a deadlock with GM and Ford, it is not much better.
Now that the United States has begun to deal with Japanese car companies, Toyota has chosen to ease relations with Nanshan Automobile Group at this time, which really makes people think more.
"Toyota is preparing to launch several electric vehicles in China, and the batteries for these models may be considered to be made by Nanshan Battery."
"This should be the other party's pledge to ease the relationship with Nanshan Automobile Group."
"Today, the Chinese market is the largest market in the world. Last year, Toyota was the world's largest car company, but Toyota's share in China is far from matching its global number one position."
"Toyota must not be very satisfied with this situation internally."
"Coupled with the fact that both General Motors and Ford are promoting various measures to suppress Japanese car companies, Toyota naturally feels the crisis."
As the general manager of Spring City Automobile Group, Zhu Zhengfeng receives a lot of information every day, and he can see the problems quite thoroughly.
When the people at Spring City Toyota came across this idea the day before yesterday, he specially arranged for someone to investigate and understand it before calling Cao Yang.
In his opinion, more than half of the cost of electric vehicles is the cost of batteries.
If Toyota hands over battery orders for several electric vehicles to Nanshan Battery, it is equivalent to handing over half of its electric vehicle procurement business to Nanshan Battery.
Objectively speaking, this sincerity is quite sufficient.
In Zhu Zhengfeng's view, even if Toyota only sells 10 electric vehicles in China a year, Nanshan Battery's business will exceed 50 billion yuan.
This is definitely a big deal.
Of course, he also knew that Toyota would consider this plan, and he was not really out of his mind.
But if you want to develop electric vehicles in China, it will be difficult to avoid Nanshan Battery.
It can be said that Toyota cannot find a better battery supplier than Nanshan Battery in the Chinese market.
In this case, we must find a way to maximize the benefits.
"So far, many traditional automobile giants are beginning to prepare to launch their own electric vehicles, and some brands of electric vehicles have even been mass-produced."
"But until now, no electric vehicle from any traditional international auto giant has been selling well."
"I think it's obviously very difficult for Toyota to be an exception."
If Cao Yang hadn't known that Toyota would not be able to produce electric vehicles in the next few years, he would have accepted this olive branch.
After all, according to Toyota's plan, if it launches several electric vehicles at its two joint venture factories in China, the annual sales volume will definitely exceed 10 vehicles.
Even reaching 20 vehicles is possible.
That means this is really a big order. At that time, several battery production lines will need to be specially prepared to meet Toyota's needs.
But Cao Yang knew very well that Toyota's electric cars had not been launched even when he was reborn.
Let alone 20 vehicles a year, even 2 vehicles a year is very stressful.
The key is that if the battery factory's production line is invested to produce 20 battery packs per year, it will be an investment of at least one billion, or even billions.
In the end, there was no production and it was left vacant.
By then, Nanshan Battery's losses will be huge.
Although there are other ways to avoid investment risks, if you try to survive, you will avoid losses. If you want to make money from this project, don't even think about it.
This is definitely not the situation Cao Yang wants to see.
What kind of olive branch is being handed over by Toyota now? It is a bottle of poison.
So he definitely won't accept it.
"Mr. Cao, the international automobile giants are indeed slower in developing electric vehicles. This is mainly because the development pace of their local electric vehicles is relatively slow."
"Once they enter this market in all aspects, I think it will not be that difficult to do well."
"After all, they have accumulated technology for so many years. It is not very difficult to develop several hot-selling electric vehicles."
"At worst, people will just launch electric versions of current hot-selling models."
Zhu Zhengfeng's views are obviously somewhat different from Cao Yang's.
He feels that if giants like Toyota really make up their mind to develop electric vehicles, the final result will definitely not be bad.
It’s not like the electric vehicles developed by the world’s number one car company are inferior to some new car-making forces in China, right?
This is obviously unscientific.
"Mr. Zhu, your statement is not necessarily wrong, but whether it is Toyota or Volkswagen, the electric vehicles currently developed by these international automobile giants are essentially using the same ideas and processes used to develop fuel vehicles in the past. Develop.”
"They simply removed the engine and gearbox and replaced them with batteries and motors."
"Whether it is in terms of development speed or market grasp, there are relatively big deficiencies."
"Although they both sell cars, there are still many differences between the ways of selling electric cars and selling fuel cars."
"Even the consumers in the two areas are different."
Cao Yang definitely didn't agree with Zhu Zhengfeng's statement.
You have already seen the results, how could you be deceived?
Of course, he didn't argue with Zhu Zhengfeng for too long.
no need.
In the end, Zhu Zhengfeng saw that Cao Yang had no intention of accepting Toyota's olive branch, so he didn't force himself any further.
After all, Nanshan Hongqi is his heart and soul.
But when the news came back to Toyota, Watanabe Katsaki and Kobayashi Tetsuaki were very surprised.
In their view, they are already very sincere.
As a result, Nanshan Automobile Group did not accept it.
That’s not giving yourself face!
"President, I have heard before that Nanshan Automobile Group is behind China's suppression of Japanese car companies, Korean car companies and other international car companies."
"Most of China's self-owned brand models have a large number of parts purchased from Nanshan Automobile Group, so as long as the market share of self-owned brands continues to increase, Nanshan Automobile Group's turnover can continue to expand."
"If our electric vehicle battery business is given to Nanshan Battery, it will take several years to enter mass production."
"Nanshan Automobile Group probably does not want to give up its current plan for the sake of long-term interests."
Xiao Lin Zhemin was in a very bad mood.
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