Rebirth in 1989: Creating the Chinese Technology Empire

"Hello sir, the DVD player is a new generation of DVD player developed by Huasheng Group. Currently we have not obtained the relevant patent authorization, so we do not have this product in our store."

At the Xingyao counter, a salesperson's words stunned the middle-aged man.

“What does it mean that you haven’t received patent authorization?”

The middle-aged man couldn't help asking.

"Sir, the video disc player was invented by Huasheng Group. Including the VCD players we sell now, the patents are all owned by Huasheng Group. If we want to sell them, we must obtain authorization from Huasheng Group. Not only It is our Xingyao, and the same is true for other brands. They are authorized by Huasheng Group before they can produce and sell DVD players. Currently, Huasheng Group has authorized VCD players to many brands, but DVD players It is their Huasheng Group’s new generation video player. Currently, except for Huasheng, no domestic brand has this product..."

The middle-aged man was completely surprised by what the salesperson said. The middle-aged man was not stupid and naturally knew the meaning of patent authorization.

He did not expect that the video disc player was actually invented by Huasheng Group. From this point of view, Huasheng brand is a company that masters the core technology.

At this moment, the middle-aged people have a little more awareness of the Huasheng brand.

On October [-]st, Huasheng brand and Xingyao brand will be launched on a large scale nationwide at the same time.

But the situations of the two brands are two different situations. More than 200 stores in Huasheng opened at the same time, and the stores were very lively and attracted a lot of attention. However, the high prices discouraged many people. In many stores, even one item was sold in one day. None of the products were sold, but many small gifts were given out.

The opposite is true here at Xingyao. Moderate prices, beautiful products, and good services have allowed many stores to have good sales results today.

The hot sales of Xingyao also made other domestic home appliance companies take action, and each of them couldn't help but adjust their prices. Unknowingly, a price war started here at Huaxia Home Appliances.This situation has made some small brands cry out, and Japanese brands, which were hugely injured in the U.S. price war, have also been hit again this time.

The October holiday has passed day by day, and Huasheng Brand has not improved much. It is still the same situation as before. The popularity is very high but it cannot be converted into sales.

"Mr. Xu, sales are currently very poor. Some stores did not even close a single order this holiday. Do we need to adjust our strategy..."

In Xu Huasheng's office, Lu Qianqian, the sales director of Huasheng Brand, looked at Xu Huasheng and couldn't help but said.

The October [-]st holiday is originally the golden week for the home appliance industry and the peak sales season.

However, the Huasheng brand has been in the cold, and its sales have been bleak, which is in stark contrast to Xingyao.Seeing that Xingyao was making money and Huasheng was losing money, Lu Xiangqian was also worried.

"Mr. Lu, have you sent anyone to investigate the reason for the poor sales?"

Xu Huasheng raised his head and looked at Lu Qianqian.

"We did a survey, and the feedback our researchers gave us was that consumers think our products are too expensive. Although our products are good, they are so expensive that they can't afford them."

Lu Xiangqian told Xu Huasheng the results of the investigation.This result made Xu Huasheng nodded with satisfaction.

"Mr. Lu, that's right. The reason for the poor sales of our Huasheng brand now is not that our products are not good enough, but that our products are too expensive. What we want now is this result, don't worry, when everyone knows Good Huasheng brand products are expensive and cannot be purchased at all, that is when the sales of our products increase. Mr. Lu, the rich people in this world like to buy products that ordinary people know are expensive but cannot afford them. Just like a mobile phone, some people buy a mobile phone. Is it really necessary for work? Not necessarily, some people just want to show off..."

Xu Huasheng's words stunned Lu Xiangqian. After thinking about it carefully, it seemed to make sense.

"Mr. Lu, don't worry, even if we lose money, our company can afford it. High-end brands are not easy to build. It takes time to slowly cultivate the market and take your time. Besides, the current domestic market is not ours. The main battlefield, why are you in such a hurry..."

Xu Huasheng's words made Lu Qianqian nod.

Indeed, the domestic market is not currently the main battlefield for Huasheng brands.Although the country has a large population, there are too few people who can afford it.

Now, the most important thing for Huasheng brand products is to repackage them and export them abroad to make money from foreigners.The reason why we have opened so many stores in China now is to slowly maintain the Huasheng brand. Over time, when all Chinese people know that the Huasheng brand products are good, expensive and unaffordable. , it’s time for the Huasheng brand to harvest the high-end crowd.High-end products are never sold in terms of price/performance.

"Mr. Lin and the others are here..."

Not long after Lu Qianqian left, Han Ying walked in and said.

"Let's go and greet them..."

Xu Huasheng stood up. Mr. Lin and the others became gods this time.

A bus slowly drove onto Huasheng Avenue, which is the road that enters the headquarters of Huasheng Group.Looking at this road, many people in the car lamented that Huasheng Group was indeed very wealthy.

The car entered the headquarters of Huasheng Group and finally entered the Machine Tool Research Institute.

Everyone got out of the car, and Xu Huasheng also came up with someone to greet them.

"Mr. Lin, on behalf of our Huasheng Group, I would like to extend a warm welcome to you..."

Xu Huasheng was very enthusiastic.

"Mr. Xu, I'm bragging a lot this time. I said that you, Mr. Xu, want to give us a surprise. If the surprise is too small today, then I will lose my face."

Lin Zuotang said with a smile, which made everyone laugh.

The people who came with Lin Zuotang today were indeed big guys.They are all people from very powerful units in China, with top scientific research departments, powerful state-owned enterprises, special production departments, etc.These people were personally invited by Lin Zuotang, and the person who entrusted Lin Zuotang was Xu Huasheng.

Of course, this work will not be in vain. Although Xu Huasheng did not mention the reward, Lin Zuotang knew that he would not lose money doing business with Huasheng Group.

"Mr. Lin, don't worry, there will definitely be a surprise. I won't hold back, everyone, please come inside, but before entering, you need to cooperate with our security personnel to undergo inspection..."

Xu Huasheng's words made everyone more curious.But looking at the security system of this institute, looking at the barbed wire on the wall and the officers and soldiers on duty, everyone still cooperates with the inspection honestly.

After everyone checked, they followed Xu Huasheng into the underground base.

Xu Huasheng led everyone to an exhibition hall. When they entered the exhibition hall, everyone was stunned by the scene in front of them.

A huge underground exhibition hall, and in the exhibition hall, there are more than a dozen various machine tools.

We are all people who know the goods, and we can tell at a glance that these machine tools are advanced CNC machine tools, because their units also have CNC machine tools, and each one is a treasure of their unit.

"Everyone, let me introduce to you first. This is the treasure of our store. The five-axis CNC linkage machine tool can also be called the five-axis CNC machining center. This machining center is a product independently developed and manufactured by our group. It is completely Equipment with independent property rights and [-]% localized parts and components..."

Xu Huasheng came directly to the five-axis CNC linkage machine tool and said loudly. After hearing Xu Huasheng's words, everyone at the scene, including Mr. Lin, was dumbfounded, as if they had been struck by lightning.