Rebirth in 1989: Creating the Chinese Technology Empire

"Everyone, if we at Shanhai Automobile Group want to achieve our ultimate goal of selling tens of millions of vehicles per year, we must launch cars that are cheap enough. Especially cars priced from RMB 50,000 to RMB 100,000 or even less than RMB 50,000. So the main content of this bargain is, It is to launch the low-cost car project, and we will design several low-cost cars..."

Xu Huasheng's words cheered everyone up.

Cheap cars are very important to a car company. Because cheap models represent high-volume models, don’t underestimate cheap cars. For such a high-volume model, the profit of a single vehicle may not be very high, but the overall profit is quite terrifying.

For example, Volkswagen's Golf, Toyota's Corolla, Honda's Fit, Nissan's Sylphy, etc. These models will all be very popular in the future. These models are business cards for those automobile groups, and these models are even known as national brands. Divine car.

Now, Shanhai Automobile Group also wants to build its own national car. Moreover, there are many national sacred cars. These national sacred cars will help Shanhai Automobile take off directly.

"Everyone, the first vehicle is defined as a national tool vehicle. It can pull people and goods, has a large space, is durable and has good passability, is cheap, and is easy to maintain..."

Xu Huasheng directly hung up the first rendering.

The first car is Wuling Hongguang, China’s future generation of sacred car.

This car is China's first generation car. It was once invincible in the world and dominated the sales rankings all year round.

The reason why this car is so popular is very simple, that is, this car accurately captures the needs of the lowest level of Chinese consumers.

In China, a country with a large population, there are still many people at the bottom. But many car companies have not really designed cars specifically for them. Wuling, a down-to-earth car company, designed a generation of magic cars like Hongguang precisely because it understands the people.

All the selling points of Hongguang directly address the pain points of the lower-class people in China. First of all, from the appearance point of view, the western-style front face shape, restrained body size, and smooth body lines make the lower-class people who are used to cheap tool cars shine. They For the first time, I discovered that a van can be so beautiful.

Secondly, the interior design of the car refers to the interior design of the car, the layout of 7 seats, the wrapping of large areas of soft materials, and the addition of dual steam air conditioners, all of which make this car a good balance between commercial and passenger use and completely free of charge. The inherent impression of the van.

Finally, this car is incredibly capable. When hauling cargo, you only need a wrench to remove all the rear seats and use it as a truck. When you need to pull people in, the two independent seats in the middle row can give you a better riding experience than before. At the same time, compared to a pickup truck, this car can go into the city and go anywhere, and it is equipped with an excellent 1.2L engine at the time. It has low fuel consumption and is made of durable materials and has enough power. These things combined make this car IKEA-friendly. business.

At the same time, due to the huge sales volume of this car, the accessories are quite cheap. Even if it breaks down, the repair price is very low. Moreover, this car is rear-wheel drive, and its truck-like chassis makes it easy for this car to go on bad roads. Sometimes professional off-road vehicles can't pass the roads, but this one can drive there easily. It's like a god.

Xu Huasheng began to explain the positioning and design concept of this car. After Xu Huasheng finished explaining, everyone's eyes were full of excitement.

The positioning of this car is simply too precise. Such a car made them all excited and wanted to buy one.

Cars are very expensive nowadays, and the cheapest car costs hundreds of thousands.

But now this car has so many advantages and the price is only tens of thousands of yuan, which is a great deal. It's big enough, can seat enough people, has air conditioning, and is easy to maintain. There are so many advantages.

Xu Huasheng took out the design of this car and explained it in detail. If this car is placed in the original time and space, its comfort cannot be regarded as a selling point.

But in this day and age, the comfort of this car is incredible. To put it bluntly, the comfort of the current Volkswagen Santana is not much more comfortable than this car.

"Everyone, my requirements for this car are very simple, that is, it must be cheap enough. It can use cloth without leather, and can use iron without aluminum. This car must be cheap enough, strong enough, and simple enough. For this car I hope the cost of the car can be controlled within 30,000 yuan..."

Xu Huasheng said seriously.

30,000. Xu Huasheng hopes that the cost of this car can be controlled below 30,000, so that the car can be sold cheap enough. With small profits but quick turnover, this car will be a mass-market model in the future. Although the profit of bicycles is low, the sales volume is terrible.

At the same time, after enough sales are achieved, the cost of all parts will continue to decrease. If there are only 10 units of a car on the market, the price of an accessory may be 10 yuan. When the number of this car on the market reaches 100 million units, the price of the same accessory may only cost five yuan.

When the number of this car on the market reaches 1000 million, the price of the same accessory may only cost three yuan or even less.

Only when it is measured, the corresponding costs will continue to decrease.

"Mr. Xu, according to this design, if the cost of a bicycle is to reach 30,000 yuan, the volume must be increased. The annual production capacity must be at least 100,000 yuan."

A middle-aged man said directly.

Although Shanhai Automobile can now produce various parts by itself, Huaxia Automobile's production and manufacturing costs have been greatly reduced.

But to control the cost of 30,000 yuan, we still need to increase the quantity. With an annual output of 100,000 units, that means monthly sales must reach more than 8,000 units to be possible.

It is not easy to sell a single model of 8,000 yuan a month. For any car, if the monthly sales can reach 8,000 units, it is definitely very successful.

"If the cost price is controlled within 1000 yuan, monthly sales of yuan is just the starting point. Regarding the profit of this car, my requirement for the head office is a comprehensive profit of yuan per car. If this is the case, including freight and insurance , including taxes and fees, the retail price of this car can be less than yuan. If we introduce better car financing policies, consumers can drive a car with only a down payment of more than yuan. Go home. How many cars like this can be sold in China?"

After Xu Huasheng finished speaking, everyone swallowed.

With a down payment of more than 10,000 yuan, you can drive a car like this home, which is too tempting for many Chinese people.

At such a price, not to mention anything else, I am afraid that there is a lot of demand from major enterprises in China. This car is a seven-seat car and the price is cheap. It is very cost-effective to buy one as a company car.