Rebirth in 1989: Creating the Chinese Technology Empire

Chapter 475: Conspiracy to attack the Japanese home appliance industry

Dancing with the devil, now Xu Huasheng is actually dancing with the devil.

As for what the future will bring, Xu Huasheng cannot guarantee it. Because Xu Huasheng knows these people so well, sometimes they will do anything for money, including making people's bodies disappear directly.

They are like this, but Xu Huasheng can also be like this. They regarded Xu Huasheng as a tool man, so Xu Huasheng regarded them as a tool man.

To put it another way, win-win cooperation means taking advantage of each other.

They want to use Xu Huasheng to make a lot of money, and Xu Huasheng wants to use them to complete his layout in the Internet ecosystem.

In the future, if everyone coexists peacefully, then everyone will make money together.

If there really is a falling out, then everyone will have to look at their own methods.

Xu Huasheng is not afraid of them when they play business wars openly and honestly.

They are playing dirty tricks in secret, and Xu Huasheng will not be afraid of them when the time comes. The hunter school is under construction, and the action on my uncle's side is about to begin. China's national power is also growing stronger. Xu Huasheng's backers are getting stronger and stronger, and he has more and more trump cards.

Although these people have a huge accumulation, Xu Huasheng has vision and technology that are decades ahead of this era. It's hard to say who has the best trump card.

"Everyone, I'm happy to cooperate. Next, at the Wosheng Group's press conference, our red umbrella system will be officially unveiled. Not only that, I will also let more brands use our red umbrella system..."

Xu Huasheng said with a smile, and everyone else also laughed.

The registered capital of the umbrella company is not much, only 10 billion US dollars. For these people, this amount is really not even a pocket change.

But in the future, after this company goes through a series of operations, the value of this company will be more than one billion, and it is possible to increase it dozens or even hundreds of times.

After returning to the hotel from Robertson's manor, Xu Huasheng immediately held a meeting in his room.

This time, there were many representatives of Chinese entrepreneurs who came with Xu Huasheng on the inspection team, and most of them were from China's current relatively powerful home appliance brands.

Haier, Little Swan, Hisense, Gree, Changhong...

In recent years, with the technical support of Huasheng Group, the product quality of these brands has become quite outstanding. And its market share in Europe and the United States is also rising.

The current market share in the United States is also very good, and these brands are now focusing on Japanese brands. Compare the cost-effectiveness with Japanese brands. The products are better than yours, the prices are cheaper than yours, the quality is no worse than yours, and the after-sales service is better than yours.

Under such circumstances, the share of Japanese home appliance brands in Europe and the United States continues to decline. However, relying on the reputation accumulated over the years, Japanese brands still have a large market share. After all, the formation of a brand cannot be formed in a day or two.

In the European and American markets, many consumers still do not trust Huaxia brands. They feel that although Huaxia brands are cheap, their quality is poor. It is not easy to change this inherent concept.

But this time, Xu Huasheng is ready to give Japanese brands a hard blow. This was also one of the conditions for Xu Huasheng to give his mobile phone to Robertson and the others.

One of the conditions for giving the phone to Robertson was that Chinese brands would replace Japanese brands in the European and American markets.

This thing has been prepared for so long and is finally about to begin.

"Everyone, we are about to start the operation."

In the room, Xu Huasheng whispered. These words made other business representatives look forward to it.

The action Xu Huasheng mentioned was a price war, and a cruel price war. Before coming, Xu Huasheng talked with all the owners of home appliance companies.

The prices of the products supplied to them by Huasheng Group were directly reduced by one-third, and some other parts manufacturers also lowered the prices of parts.

The reason for doing this is one purpose, which is to reduce the cost of these brand products and enable them to better compete on price.

This time, all Chinese brands have united to launch a general attack on Japanese brands in the global market.

Nowadays, Chinese brands have the confidence to engage in price wars with Japanese brands, and they have sufficient confidence.

In China, the home appliance industry chain has been fully developed. China can produce everything by itself, and the technology is relatively advanced. The most important thing is that the production capacity of these factories is also very large, and the cost of many parts and components is constantly being reduced.

The Chinese market is huge. In the past two years, as the prices of home appliances have dropped, the incomes of Chinese people have increased. Sales of home appliances have surged in China.

Sales volume increased sharply, small profits were made but quick turnover, and the cost was naturally reduced a lot.

This time Huasheng Group took the lead in lowering the price of parts and components, allowing the price of Huaxia home appliances to drop again. So this time, all Chinese brands are preparing to act together to start a price war and directly reduce the selling price by one-third.

And this one-third is just the beginning. If one-third is not enough, continue to lower it to cost price or even below cost price to compete with Japanese brands.

The company has no funds, so Huasheng Group provides support and fights Japanese brands to the end.

Xu Huasheng and the others have already calculated that Japanese companies cannot sustain a price war. Because the cost of Japanese brands is too high for the same product.

For the same product, if the Japanese brand costs 100 yuan, the cost here in China is only yuan. So if Chinese brands are losing money on sales, Japanese brands will only lose more money if they want to follow suit.

This is also a lose-lose style of play. If Xu Huasheng hadn't taken the lead, the Chinese brand might not be willing to play this way.

The reason why they are willing to play with Xu Huasheng now is not only because of Xu Huasheng's influence, but also because Xu Huasheng promised them that after killing Japanese brands, he would provide them with new technologies and new products.

For example, in the TV industry, we still have CRT monitors. But the Huasheng brand has already entered the LCD TV market and controls the entire LCD industry chain and patents.

When the price war is almost over, Xu Huasheng will decentralize LCD TVs and make LCD TVs affordable products. At that time, Chinese home appliance brands can use LCD TVs to make back the profits lost in the price war.

In fact, this price war is similar to clearing inventory. We use technologically backward products to compete in price wars to seize the market. When the price war is almost done, we use more technologically advanced products to make profits.

"Please inform us and our operation will officially begin tomorrow."

Xu Huasheng said directly. Now he has just signed a large order worth tens of billions of dollars with Boeing, an umbrella company agreement has also been reached, and Wo Sheng's brand launch conference is about to be released.

At the same time, American shell brands such as Robertson Brand and Bailian will also join this price war.

This is the best time to encircle and suppress Japanese brands. In addition to price wars, Xu Huasheng and the others also prepared a large amount of funds to short the stocks of these Japanese companies. Robertson and the others also contacted some Wall Street financial giants, preparing to take this opportunity to cut Japan's flesh.

The market and stock market are in a double stranglehold. Even if this wave cannot kill Japanese brands, it will still take half of their lives and cripple them. If Japan's home appliance industry is destroyed, part of Japan's national destiny will be destroyed. This matter will cost money. Do it.


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