Rebirth in 1989: Creating the Chinese Technology Empire

It's dark, but it's busy in many print shops around the world.

Because these factories have received many large orders, many media have placed orders for them.

Xu Huasheng knows the importance of publicity better than anyone else. Price wars also need to build momentum and consumers need to know about this action, so as to achieve the best results.

Early the next morning, many people went to work as usual. Before the mobile Internet was launched, buying a newspaper in the morning was a habit for many people.

Today, when many Europeans and Americans buy newspapers, they find that the front pages of many newspapers are talking about one thing.

"A price war has broken out among home appliance brands, with many brands cutting prices by as much as 30 percent..."

"The Battle of Home Appliances Midway has begun. Robertson, Bailian, Hisense, Gree, Haier and other brands have reduced prices to encircle and suppress Japanese brands..."

"The biggest crisis for Japanese brands is coming. Many brands are encircling and suppressing Japanese products. Japanese brands are lagging behind in technology, design, and cost performance..."

"The price war in the home appliance industry has intensified, and the home appliance market has accelerated its reshuffle..."

"Japanese brands are the first to bear the brunt of the home appliance price war, and Japanese brands may be the first to be eliminated..."

Both the mainstream media and tabloids on the street are reporting on this matter. After seeing these news, many people have the urge to go to the store to have a look.

See if the price is really reduced that much. If it is really that much cheaper, think about what you need to add to your home and what you need to exchange for.

Such large-scale publicity brought many people to the store.

There was obviously a lot of traffic in the Best Buy store today. When customers enter the mall, they find that many products have discount promotion signs.

Robertson brand, Bailian brand, and many Chinese brands are like this.

Some directly cut prices, and the price reduction range is not small, at least 15%, and some products have price cuts as high as 30%.

Some brands offer 10% off for one item, 20% off for two items, and 30% off for three items.

还有的品牌玩起了满减，满1000美元减100美元，满1500美元减200美元，满2000美元减300美元。

Such a discount makes many people scream with excitement. The price of home appliances is much cheaper than the price two years ago.

After all, the home appliance price war has been going on for a long time, and consumers thought that the price would not be too low. I didn’t expect that so many brands would suddenly cut their prices again, and the price cuts would be so high.

In the Best Buy store, many consumers are inquiring and buying.

At this moment, the most confused ones are the Japanese brands, because they have not received any intelligence. Looking at the prices of Chinese brands and some American brands, the Japanese brands are even more angry.

"Baga, the Chinese are dying, the Americans are dying..."

In a manor in the United States, after hanging up the phone, a Japanese old man smashed the porcelain in his hand to pieces, his face full of anger.

Here it comes again, the price war is here again, and this time it’s even more extreme.

At this moment, he hated Huaxia Brand. Damn Huaxia Brand, suddenly rising like a nouveau riche. Technologies that didn’t exist before suddenly became available, and supply chains that didn’t exist before suddenly became available.

It's ridiculous that they are colluding with American capital. What the hell, Wo Sheng, Robertson, Bailian and even some other brands are fooling people.

These are all Chinese products that have just had their brands changed or their shells changed. These brands only have some assembly plants in the United States. Are these considered American products?

"Mr. Matsumoto, what should we do now?"

After the old man finished venting, a middle-aged man asked in a low voice.

"If we follow, how long can we last?"

The old man asked after calming down.

"If we follow, then our products will suffer losses, about 15%. Now our products have almost no profit."

The middle-aged man's words made the old man's face become extremely ugly.

Damn it, what a dilemma now.

If you don’t follow, you will be slowly kicked out of the market.

Hey, not only is there no fucking profit, but there is also a loss. A $1000 product loses $150. This is not selling products, this is charity.

"Do you think Huaxia Brand will lose money?"

The old man asked in a low voice again. The middle-aged man looked at the old man thoughtfully.

"According to the information we have learned, their profit after lowering the price should not be too much, but they will not lose money."

The middle-aged man's words made the old man's face become even more ugly.

I lost 15%, but Huaxia Brand still made a profit. How could this price war work? If someone plays a protracted war, they can kill you.

"Notify others and let's discuss it together!"

The old man sighed.

Price war is the simplest and crudest but most effective method in business war.

However, sometimes this method is not used properly and can hurt others, yourself and the brand image. But now for Chinese brands, there is no such thing as harming the brand image.

Nowadays, Huaxia Brand is for those who are barefoot and not afraid of wearing shoes. In the US market, Huaxia Brand is just a new upstart. And the main positioning is cost-effectiveness.

There is nothing to harm such a brand image. As for the future, we have to wait until we have a firm footing in the market before taking our time.

The price war has begun. For Japanese brands, this is really the final moment of success. The price has reached this point, and there is no way out.

The price war started, and Japanese brands were stunned.

Not only was he confused in the market, but he was also confused in the stock market. The first to bear the brunt was Sony, which was listed on the U.S. stock market. When the U.S. stock market opened, Sony's stock fell immediately at the opening.

This situation has also made other Japanese home appliance companies frown. Sony has fallen, so their stocks will definitely not be avoided when the Japanese stock market opens.

The most important thing is that if there is no good way to deal with this price war, then their stocks will continue to fall.

As a listed company, stock price is too important. If the market value cannot be stabilized and the stock price cannot be stabilized, no one will be at peace.

A comprehensive price war has begun, and this price war is not just in the United States.

In Europe, the Middle East, South America, Australia, Asia, and even Africa, in addition to Japan's domestic market, in other markets where Japanese brands and Chinese brands coexist, Chinese brands have started price wars at the same time.

Such a scale of price war has also been reported by global media.

On the one hand, this event is relatively big and lively.

On the other hand, Xu Huasheng and others also mobilized a lot of funds and resources. Interested forces including Robertson and Rockefeller are also building momentum for this matter and making it as lively as possible so that they can cut more flesh off Japanese companies in the stock market.