Reborn Entrepreneurial Giant.

Chapter 16 Year-End of 05

A good brand promotion plan is not cheap. The advertising company will quote at least one million yuan, and if it is responsible for the execution, it will be even more expensive.

When Ma Daba heard Qu Li's plan, he was very interested and called people to discuss it. Large-scale advertising is the foundation. Without this foundation, everyone would not know that it was to promote Taobao. Even if the "Taobao style" became a trend, it would not How much publicity is there?With the foundation, this trend of magic modification has a foundation, and it will promote Taobao to the greatest extent.

At noon, the two of them stayed at Taobao for a Chinese meal. No need to think about how good it was, the Ahri in 2006 was not the proud Ahri 10 years later.

In the afternoon, Qu Li discussed the publicity plan with them, and by the way, Chen Danlin signed a contract with them. The contract was not complicated, which was what Qu Li requested. It was too complicated for him to understand, so it was better to use a simple one. 100 million will be paid in installments, 30 will be paid immediately, 3 will be paid within 40 months, and the remaining 30 will be paid within half a year.

Ma Daba wants Qu Li to stay in Hangzhou for a few more days, but there are still many things to deal with in their online store. They also have to do the post-production of "Comet" and rehearse "Xian'er" in order to participate in the Magic Festival in May. In order to prepare for the flute music, Ma Daba can only refuse Ma Daba's kindness.

"You made a science fiction movie as a director?" Ma Daba looked shocked. This kid is so good at twisting things.

"I heard last time that you were acting. How did you become a director?" He really wanted to say, is the threshold for directors so low? Can a high school student do it?

"It's mainly concepts, soft science fiction, no special effects scenes, and the discussion is about human nature. For this reason, I went to Chengdu University of Electronic Science and Technology to find professors of physics and psychology..."

"I'll go see the movie when it's released." Jack Ma suddenly felt like he was hit. Do men all have to live like Qu Li?Just like Miss Ou Nana has lived a life that all girls envy.

"Then I would like to thank Mr. Ma in advance for his support."

After leaving Ahri, the two went to a hotel that Ahri cooperates with. Qu Li will leave for Yangcheng early tomorrow morning, and Chen Danlin will stay here to cooperate with Ahri in promoting.

There is no need to elaborate on the one night's romance, and even a brief description is not enough. The next day, Ahli's staff sent Qu Li to the airport. For no reason, it is natural to be generous when you have money, and this was a gift from Ma Daba.

I hope that the promotional plan for "Taobao Body" adapted from "Mortal Object" can be implemented in place. Once the effect is outstanding, he will return the favor.

Setting off in the morning, we arrived at Yangcheng in the afternoon. Qu Li saw the busy people.

"Where's my sister? Why did you come back alone?" Chen Danni hadn't seen Qu Li in a long time and was not afraid of life at all.

"Stay in Hangzhou to promote."

"Ah, I've been so busy this month." Chen Danni complained

"Don't worry, it's only a few days away. We will close the store a week before the Spring Festival." Qu Li knew that express delivery could not be done during the Spring Festival. Instead of letting the express delivery be stranded in any city, it is better to wait until after the Spring Festival to make the delivery, that is, to compare the Spring Festival holiday notices. It’s complicated, they have hundreds of women’s clothing products, and it’s troublesome to add information one by one.

"Are there any red envelopes before the Spring Festival?"

"Are you asking for yourself or for others?"

“What’s going on for yourself, what’s going on for others?”

"For myself, I ask your sister, I don't have much money on me, but for others, I don't have much money. The red envelopes and wages will not be paid until after the Spring Festival."

"Can't you just let everyone have a good New Year?"

"Give me a year-end bonus." Qu Li thought about it for a while and said. There are very few people who are indispensable in this company. Even if they don't come after receiving the year-end bonus, the impact will not be big.

"How many?"

"Ask your sister! Those who work for a long time will get about a month's salary. Don't even think about it for those who have only been here for a month or two."

Qu Li estimated that last year the company had a revenue of 260 million yuan. Calculated based on a gross profit margin of 55%, it was about 143 million yuan. The express fee was about 62 yuan, the staff salary was about 20 yuan, and other expenses including rent were about 30 yuan. Only the remaining The net profit is 30 yuan, but this does not include his investment, which is 90 yuan. Overall, the company is in a state of loss.

"Why are you still losing money? Aren't you making money every month?"

"Why do you think your sister and I have to work so hard to take the self-study exam and go out to promote it? Do you think business is so easy?"

No longer chatting with Chen Danni, she found Tan Lijun and asked about Xiangyun clothing foundry, Danlin women's clothing and Jumei cosmetics purchase channels.

"Do we need to visit the manufacturer?"

"It's not necessary. We are small now and they won't pay attention to it. It will be in vain and a waste of money. When we become bigger, they will hire us." Tan Lijun was speechless at the young man who fooled him into joining. In fact, he had been In regret, I should not have been impulsive in the first place.However, after communicating with Qu Li, I felt that this person did not seem to be ignorant or deceptive.

Qu Li asked a lot and felt that Tan Lijun was really doing something, so he had a serious exchange with him and talked about his achievements in the past few months.

"After the Spring Festival, Ali Taobao will increase the traffic of our Xiangyun clothing. For example, it will appear on the homepage for a month, and the search results will appear in the front row."

"Taobao is so easy to talk to?" Tan Lijun didn't expect that such a small business would receive such good treatment. With tens of millions of users on Taobao, how many people would open the website and see Xiangyun Clothing?

"Has our trendy men's clothing started to be produced?" Qu Li asked an important point. Xiangyun Clothing mainly sold classic styles in the early stage, that is, most Xiangyun clothing was sold through other small brands with rebranded labels, and it needed the kind of clothing it needs. Personalized and colorful fashionable men's clothing can only be designed by himself. Qu Li also communicated with the designer for several days and barely achieved some of the effects he needed.

"That small factory hasn't completed our order yet, and it should be completed before the Spring Festival." Knowing that Qu Li had received such good conditions, Tan Lijun knew that he had to go all out at this time.

"In addition, the Huayi Brotherhood will be responsible for the distribution of the movie I went to shoot this time, and it should be very popular. I will also go to Yanjing to participate in a concert in May, and two rock songs will be released, which may have a certain degree of popularity."

Such a boss lived a really free and unrestrained life. Tan Lijun couldn't help but feel more confident.

As a boss, of course, you must give your employees confidence. A team without morale will have no fighting capacity. By the way, we talked about the 100 million endorsement fee Ahri gave Chen Danlin. Danlin's sales of women's clothing will at least double next year.

"Why didn't you tell me earlier? The suppliers need to make preparations earlier." Tan Lijun did not expect Qu Li to put the most important thing last. This is the largest source of cash flow for their company.

Qu Li was unhurried, "It's not too late to say it now. We will not lower the purchase price, but we must strictly ensure the quality. The more sales explode, the more we must strictly control the quality standards and not relax." Vancl Eslite, which was in full swing at that time, later disappeared. It's not about how strong his competitors are, it's about how out of control they themselves are.