Reborn Entrepreneurial Giant.

Chapter 238 The Innovator’s Dilemma

Before Lei Jun joined Honor, Lu Qi came to Juyun Technology in Beijin. There were many problems in the internal testing of cloud computing products. It was originally planned to have a public test after the Spring Festival before the two sessions, but now it has to be postponed.

Fortunately, Jumei has poached many elites from the United States. After acquiring Kuxun, Juyun Technology has made up for its manpower shortcomings.

Amazon provided elastic cloud in 2006, and both Microsoft and Google released their own cloud computing products in 2008.Jumei started pre-research in 2007 and officially established Juyun Technology after the company went public. More than a year was not enough for them to catch up with these pioneers.

Luqi came to Juyun Technology to understand the situation and improve the research and development process, also to grasp this power in his hands.It makes no sense at all to put Juyun Technology in charge of Qu Li. He knows nothing about cloud computing.

For example, search on e-commerce platforms is a good profit model, but Qu Li ignored this revenue. Well, it’s not that he ignored it. In the second half of last year, Jumei’s sales revenue from third-party sellers accounted for more than self-operated sales, and search became significant. value.

"Although we can make money through search, you must exercise restraint. The value of the platform is that sellers can make money..."

"Of course..." Lu Qi can understand

The current revenue of Taobao and Tmall is very limited. It is said that it was only 09 billion in 15 and soared to 10 billion in 50. With a small base of third-party sellers, they are busy acquiring and harvesting, and the losses outweigh the gains. Cattle and sheep have to be fattened and slaughtered.

All the way to Jumei Beijin Company, Dadongzi had already gone to Yangcheng.

"Dad Dongzi and Xu Lei are both candidates for the next CEO. After you adjust the company's rhythm, let them come out to bite people..."

"Bite who?" Lu Qi suddenly asked

"Although third-party sellers are easy to make money, we are a B2C e-commerce company. We should use our own advantages to conquer 3C digital, major appliances, books and other markets one by one..." Qu Li seemed to have not heard of it. It was too embarrassing.

"I thought you would keep an eye on Taobao Mall and beat me."

"Competitors are very important. I don't need to emphasize it. I'm afraid you don't know the company's positioning. We are a technology and service company based on the supply chain."

Although that is said, Amazon's R&D investment has accounted for more than 10% of total sales in unknown years. As for Jumei, it should be more, maybe even more.

In comparison, Goudong's annual R&D investment is less than 5% of sales. This is related to the fact that Goudong's gross sales profit margin is less than 15%. It is more due to the different development paths of the two companies.One is to improve efficiency through technological progress. Goudong may be a cost-leading company that pursues high efficiency and low cost.

Lu Qi's technical background allowed Jumei to embark on a technology-driven route. He didn't know whether it would succeed. Fortunately, Qu Li was not short of money and could look at the problem with a more peaceful mind.

When he arrived in Beijin, he naturally wanted to visit the famous Glory. Qu Li talked openly about the dispute between him and Zhou Shaoning.

"Do you think it is necessary for Honor to emphasize corporate culture and values? Will it fall into the innovator's dilemma?"

“What’s the Innovator’s Dilemma?”

"Sony's Walkman is so excellent, but it was overturned by Apple's iPod. Kodak's cameras are equally excellent, and are now basically replaced by digital cameras, and will soon be replaced by smartphones...

Why do established large companies always fail to respond to disruptive innovations? If Nokia followed up quickly when iPhone and Honor first came out, would we still have a chance?

Nokia has been making continuous innovations over the years to improve the industry's entry barriers, but I can already foresee their failure. How can Honor repeat the same mistakes?There is never any sustainable disruptive innovation. "

"Have you read this book? Is there a Chinese version in China?"

"Does it matter?"

"It's not important. There is no solution to the problem you mentioned."

The book "The Innovator's Dilemma" states that the ability of an organization is often affected by three factors: resources, processes and values.The methods given are to acquire new businesses, change themselves or set up independent departments.

In fact, this is all about the limitations of organizational capabilities. The reason why Qu Li started the car-building plan now is because the Honor smartphone business is too successful, and successful people do not need to change.When the time comes when he wants to build a car, he will encounter ten times more difficulties than now.

You can take Apple and Xiaomi as examples. The money in Apple's account is enough for it to acquire Tesla and BYD at the same time, but it has not been able to build a pure electric car for five or six years.No matter what the reasons are for Apple and Xiaomi, it is true that they want to build a car, but it is true that they have not built a car.

Lu Qi communicated with Li Yinan and others, while Qu Li found a place to rest by himself. He was exhausted physically and mentally these days. Zhou Shaoning's resignation would definitely take away a group of people, and he didn't know if the person he wanted was among them.He contacted He Zhiqiang, the chief technology officer of a certain idea, through a headhunter, but was not persuaded.Others who are not in key positions will have little effect on Glory for the time being.If Lei Jun doesn’t come to Glory, who will?Yu Dazui shouldn’t leave Warwick, right?How about looking for Lu Weibing?

Fortunately, Qu Li was the protagonist of the cheating. After Lei Jun hesitated for a few days, he finally agreed to join Honor and replace Qu Li as the company's CEO.

The coarse-grain mobile phones have disappeared. Can Honor launch a dual-brand strategy and start a new wave of selling mobile phones on the Internet?These things are too far away. Lei Jun is not the CEO of Kingsoft, but a free agent. He quickly signed a contract to join Honor and started working vigorously and resolutely.

Qu Li discussed the company's corporate culture and values ​​with them: Survival comes first, quality is the basis of survival, facing the future requires caution and walking on thin ice; career is the best way to realize the value of life, accept new things, create new things, and oppose machinery Copy; adhere to people-oriented, adhere to the bottom line of integrity, believe in yourself, and grow together.

It's not that there is nothing better. Qu Li has been talking so much nonsense about Glory these days. Of course, he must emphasize crisis awareness and survival first.

In order to promote corporate culture throughout the company, it is also necessary to strengthen the personnel and compliance departments. Before that, we contacted several other shareholders to inform them of the company's personnel changes, CEO appointment and dismissal. On March [-]st, Zhou Shaoning will resign from all positions in Honor Company. , who is not ready to retire, will go south to Shanghai to start his new entrepreneurial journey.

The 1500 million shares held by Zhou Shaoning could only leave 500 million shares. The entrepreneurial direction he chose was to build mobile phones, so 500 million shares were repurchased by Honor, leaving 500 million shares of Vision, 300 million shares, and 100 shares each of Dinghui Weigang. Thousands of shares.

回购价格当然不是第一轮融资的8美元，荣耀回购的500万股价格是7500万美元，远景的300万股同样是7500万美元，鼎辉和维港为各自的100万股付出3000万合6000万美元。

Don't ask why the prices are different, nonsense, why should the prices be the same?If it weren't for the purpose of balancing internal and external forces, he would not give up any of it to venture capital.

Of course, Lei Jun cannot get the 500 million shares repurchased by Honor for free. He can subscribe for US$5000 million, subject to sales restrictions.As for whether Lei Jun has the money to buy 500 million shares, you don’t need to worry about it. He has already become a listed company, so he doesn’t understand this trick?

On March 3st, Honor officially held a press conference to announce the personnel changes. The scene was suddenly noisy. Is this too sudden?

"Why?" Many people want to ask. Glory and Jumei are doing very well. Why is Qu Li retiring at this time?