Reborn Entrepreneurial Giant.

Chapter 471 Another discussion on BYD

BYD has laid off employees, and some senior executives in important positions have resigned. Qu Li learned the news at Cheetah Motors, including that BYD's Xingsha plant was originally going to build two new energy minivans, but now it is OEMing cross-border MPVs for Cheetah.

How did BYD find itself in trouble in 2011?The most obvious reason is that last year, there was internal chaos in the channel, frequent quality problems, and a shortage of goods, which caused a large number of merchants to withdraw from the network. In the first half of this year, sales dropped to 22 vehicles, with a growth rate of negative 21%.

In 2008, Boatman said that BYD's strategic direction was determined to be new energy, including LED, photovoltaic power generation, etc., and that it would invest 20 billion in this direction in the next few years. Under the influence of the well-known financial crisis, BYD, which did not have a competitive advantage, did not make any money. Get money.

Not only that, with the goal of shifting peaks and filling valleys in the power grid and smoothing the load curve, Chuanfu built two energy storage power stations. BYD's initial investment in energy storage batteries and car batteries alone exceeded 50 billion.

More things were disclosed by the media. For example, BYD actually has refrigerators, TVs, air conditioners, forklifts and other businesses. They were all launched hastily and profits are far away...

In particular, they also have an excellent inheritance: every holiday, grassroots employees are encouraged with: a mooncake for the Mid-Autumn Festival and a rice dumpling for the Dragon Boat Festival.Then it seemed like there were two?

As for management issues and internal corruption, I won’t go into details one by one. The simple summary is that Boatman became the richest man in China because of Qu Li and Buffett’s investment. The company’s market value skyrocketed, banks were asking for loans, and financing costs were so low that People are angry, so they become free and dare to do whatever they want.

For example, he bought the Toyo Ogiwara mold factory last year and bought the engine production line and intellectual property rights that Mazda eliminated in 2000 to produce F2.0 engines with a displacement of 6 liters.Get involved in the home appliance industry and real estate...

If the boatman who was "deified" ten years later looks back on the past, will he regret the decisions he made ten years ago?At this time, BYD is much stronger than Tesla. If it can focus on the automotive industry, even if it adds batteries and OEM, it will be able to live a good life in the next few years, with annual car sales exceeding 100 million units. As a result, it will not be until 2022 Year……

It’s okay to say that it’s possible to accumulate a lot, but BYD has indeed not reached the heights it should have.Now it is like a ship leaking everywhere. It looks majestic, but in fact it has lost its upward momentum in the short term.

Fortunately, Cheetah Feiteng's OEM went smoothly, which helped Boatman relieve the pressure. He admired all outstanding entrepreneurs at home and abroad, but he did not worship them. These people are all humans, not gods. Their success depends on their personal ability and their times. Background, luck, and team strength.

"Feiteng MPV sold 3000 units last month, Wuling Hongguang is us..."

The positioning of the Cheetah Feiteng is the same as that of Wuling Hongguang. Many changes have taken place since Qu Li made the request and realized it. The appearance of the two cars is completely different, but they look high-end. They use a large number of common spare parts, are easy to maintain and have low fuel consumption. A domestic screen has been added.

The pricing of Cheetah Feiteng is close to that of Wuling Hongguang, which means that the brand influence is not enough. Three thousand units is still too few. The sales volume is not good at a price of about 5.

"How about we also sell online?" said the CEO of Cheetah Motors.

Excluding Qiancheng Geometry, Qiancheng Auto sales account for less than 5% through the Internet. However, there are many people booking through the Internet, so there are more online promotions, which misleads many people.

Qiancheng Automobile's sales channels, 4S stores, have always been very few, with no more than 50 now. The number of [-]S stores only started to increase from the second half of last year to this year with the introduction of good products. Half of them are directly operated stores, and most of the others are auto trade stores.

Quli's plan is centered around the layout of big cities. All first- and second-tier cities across the country must have promising directly-operated stores. Orders can be placed online and cars can be picked up offline. Direct-operated stores focus on service and supplement with sales. This is the best way to do so. The shortcomings are all obvious. Sales and administrative expenses account for a high proportion and costs increase, but profit margins will also be improved accordingly, as well as brand reputation.

In addition, Qiancheng needs to build charging piles across the country, and directly operated stores are strongholds that can help collect various data.

Cheetah's sales channels are very similar to those of Qiancheng, but Qiancheng does not sell Cheetah cars in either 4S stores or directly operated stores, so there is still a big difference.Cheetah has now invested more than one billion, and it definitely wants to see results. It has already formed its own development team, and Cheetah Feiteng, which is cooperating with Qiancheng, is not selling well, so naturally it has ideas.

It’s not that he wants to part ways with Qiancheng, but mainly because he wants resources, such as asking Qu Li to help with publicity. There are many rumors about him from the outside world. Many people think that he is a "brand marketing master"

"You must strengthen the manufacturing process, make maintenance simple, save energy and fuel, and not delay work, start a business, and live at home..." Qu Li will not cause trouble for himself by thinking about having nothing to do. If you want to occupy the majority and have decision-making power, you will definitely lose it. a lot of.

Qu Li left the Cheetah car and called Boatman to learn about the situation. There were some voices in the media saying that he had lost control of BYD. This was a bit alarmist, but it was somewhat true.

People will change. Brother Boatman got to know Qu Li, an "alternative genius". He was dubious about him from the beginning, thinking he was a speculator. But now there is no entrepreneur in the country, and entrepreneurs will ignore Qu Li's existence.Brother Boatman must have thought about why Qu Li was so "successful", so he bought a lot of Honor and Future products.

In addition to the imitation traces of Qiancheng CS6, Qiancheng CS8 and Cheetah Feiteng are really independently designed, especially the grid center net of Qiancheng CS8, which is very distinctive.

"Is reverse engineering really wrong?" Brother Boatman

Who can give him the answer?BYD has had a lot of crazy fans since 2010, similar to Chery. The reason why it is particularly dazzling after 22 years is of course because its sales have exploded and it has become the center of traffic.

"There is a first principle in philosophy and logic: it is the most basic proposition or assumption that cannot be omitted or deleted, nor can it be violated. In physics, it refers to starting from the basic laws of physics without adding additional assumptions and empirical fittings. Derivation and calculation..."

"How about you first determine what kind of company you want, and then work out what BYD is indispensable for, and then use this as a starting point to cut off those..."

BYD is really too unfocused. Businesses such as home appliances and real estate can be cut off. The OEM business should not exist in the first place. Even if it does exist, it should not be independently listed. Wouldn't it be nice to become BYD's cash cow?If Qu Li really could sell BYD Electronics...

Of course, any decision is risky, and there is no guarantee that cheating will be correct.

Boatman Brother can listen to Qu Li's words. Some people say that Qu Li is a "marketing master", and others say that he is a "management master." The latter view is relatively niche, mainly because of Jumei's "middle platform" thinking, " "Asymmetric risk" and "dimensionality reduction strike" are really amazing, and now we also need to add "first principles".

“Why does Honor want to build drones and self-balancing vehicles?”

"Because we are not short of money!"

This is damn honest, it hurts so much, I also tried to figure out how to make money first, and then put it all into the development of batteries and electric vehicles.The boatman thought bitterly that Qu Li was so lucky. Fortunately, Qiancheng Automobile was also short of money, otherwise...

Qu Li didn't even expect that Boatman had already regarded Qiancheng Motors as a competitor.