Reborn Entrepreneurial Giant.

Chapter 470 Profit again next year

In order to reduce wind resistance, Qiancheng Geometry finally decided to change it to a closed center grille. Only rich people like Qu Li who are not short of money would change it over and over again. I really thought that car molds don’t have to pay for car molds. Will it be changed here? Affect the strength of the overall structure?Uh, probably not.

Fortunately, there is no mass production, and now it is semi-manufactured. Qu Li discussed with them the idea of ​​integrating automobile casting and reducing parts.There is no doubt that this is an innovation in the automotive industry, but there are great limitations. First, all aspects of technology must be mature, and then there is cost.

Qu Li's idea promoted the brainstorming of this group of engineers. Integrated die-casting is not feasible for the time being, but there is a balanced way, that is, a modular platform for mass production of common components. Volkswagen had a modular strategy in 2000, and by 2012 In [-], the MQB platform was launched as a masterpiece.

Automotive modularization is also a basis for Quli Internet thinking to achieve high-speed iteration of Qiancheng fuel vehicles. Without modular platform design, it is almost impossible to achieve.

However, the modular platform design seems to be suitable for the "sea of ​​cars tactics", and Tesla's one-piece die-casting is more suitable for high-quality products. It stands to reason that personalized needs should be the majority, but the hot sales of IPhone and Tesla cars seem to prove that consumers do not care." "Zhuang Shi".

But there is no choice in the future. Anyway, Qu Li’s idea will definitely not work for the time being. So do electric vehicles need modular platform architecture?This is related to sales volume. To put it loosely, less than 10 vehicles are sold in a year. Is it because I am not smart to waste this money?Moreover, iteration of electric vehicle products has evolved from mechanical iteration to software iteration. It seems that Tesla's one-piece die-casting, chassis battery integration and other standardized technologies represent the future.

You think these increasingly professional technical directions are too unreliable for a junior high school student like Qu Li to make decisions, but he is not willing to let others make decisions.So, of course, it is to develop a modular platform for fuel vehicles.

Toyota is famous for its lean manufacturing to reduce waste, and Volkswagen's modular platform technology. It can be seen that this technology is not simple, so it requires the participation of Qiancheng Beijin Company. Although this company has shares in Honor, both companies are Quli. Once the decision is made, there will be no chance for them to argue.

I took people back to Xingsha to strengthen the Qiancheng Automobile platform development team, and learned about the sales of Qiancheng CS8 by the way. Pre-ordering Qiancheng Geometry is simple. It is good to have one order a day on average at home and abroad. After all, delivery will take half a year, and it may longer.

“前程CS6在8月份卖了1.2万台，前程CS8卖了5000台。”陆涛对这样的成绩是非常满意的，一个月销售额超过15亿。

"Qiancheng CS6 is last year's car, so why are sales getting better and better?" Qu Li couldn't believe it, this was a bit abnormal.

"Maybe because Qiancheng CS6 is often out of stock, it can now be sold openly, and Qiancheng CS8 has received many positive reviews. Some people believe that Tianming, the opening cost of one of our cars is far higher than that of our peers, and we sell high-quality cars..." Lu Tao, what he didn't say was Best selling SUV models across the country

"There are still many people who like Honor KOS system and Klun..."

"That artificial retarded person?" Qu Li really didn't understand. This thing was useless and just served as a publicity stunt.

"Tianming, your demands are too high."

"Automobile intelligence will have to wait until the 4G network becomes popular..." Qu Li has a clear understanding of this. Now the network delay is so large that it is unrealistic to listen to streaming music in the car, which can only be done by updating map data.

"Honor's ADAS is still very good..." Lu Tao

This is true. Honor’s solution integrates a driving recorder and electronic dog navigation to realize functions such as adaptive cruise, automatic parking, and 360 panoramic view.

You must know that 360 panoramic view is a function only available on high-end luxury cars. It has not yet been popularized in China. Honor's technology is not mature, but it was already considered excellent in 2011.It is precisely because of these technical bonuses and comprehensive comparison with peers that Qu Li agreed to sell the Qiancheng CS8 for 25. Unexpectedly, some people actually said that the price/performance ratio was very high. 7 units were sold in July. This is an exaggeration. National Automobile No car in the market has sold more than 1 units.Unfortunately, there was a serious decline in August, with only 2 million units sold.

"Golden Nine and Silver Ten are here. This year we..."

"Sell well." Qu Li is not interested in specific goals, he just wants to see the results.

"Both of our cars ranked among the top 7 SUV sales in July. In August, Qiancheng CS10 fell out of the top 8, but the media and consumers rated us highly."

Qu Li took a look at the pricing of Honda CR-V, Volkswagen Tiguan, and Nissan Qashqai, which are close to those of Qiancheng CS8. Qiancheng still has not surpassed the kings of these markets with cost-effectiveness.However, Qiancheng CS6 surpassed Great Wall Haval, Chery Tiggo, and BYD S6, which is good and acceptable.

The car logos also use Chinese characters. Qiancheng and BYD were compared. Boatman Brother was hit hard this time. Most consumers think that Qiancheng's car logo is good-looking, and BYD's car logo is ugly, so the price is lower. BYD S6 is disliked.

"Qu Li's aesthetics is a level higher than Wang Chuanfu's..." Someone said this on a forum, and it was recognized by many people. Although Honor's products are said to be "poor in quality", they are really good-looking.

Some people also think that it is the difference between the two thinking. Qu Li has been doing forward research and development from the beginning, while BYD and other domestic peers insist on doing "reverse research and development", and the best-selling F3 is imitating the Toyota Corolla.Lack of independent research and development capabilities and core technology.

Others said: If Honor hadn't subsidized Qiantu Motor, Qu Li would have ruined it long ago.

The discussion became louder, and Qiancheng Motors, which only has two mass-produced SUVs, finally became a star of its own brand, driving up its stock price and its market value to more than 150 billion.

The two cars are hot sellers, and sales have brought profits. Great Wall Motors, the oldest independent brand, has a profit of about 7000 per bike. Qiancheng Motors has a higher unit price because there are only two cars. The combined cost may not be much higher than Great Wall. It is possible that the profit per bike is close to 1. Accepted.This is partly due to Honor’s blood transfusion, and ADAS procurement is close to cost price.

Through research on Qiancheng's financial reports, many people have discovered the secret. Qiancheng Beijin Research Institute is basically responsible for Honor, and Qiancheng Geometry was developed by Honor.

Of course there is a benefit transfer, but Honor is listed overseas. This part of the investment is considered a lot for Qiancheng Motors, and it is an acceptable price for Honor's small shareholders.

But even with such a high profit margin, Qiancheng Motor is still losing money this year. Not to mention Qiancheng Mitsubishi's investment, this 30-capacity factory has invested a lot of money in the construction of engines and forward R&D systems, rising labor costs, and the restructuring of sales channels. , the development of multiple new cars, and the current modular platform.

Qu Li can make money, but he can also spend money, which is a big financial headache.

"We will lose a lot this year and make a profit next year." Qu Li also has a headache.