Reborn Entrepreneurial Giant.

Chapter 477 Private Brand Building

When Qu Li stayed in Jumei, he could only answer questions and rarely interfere with specific work. He was learning to master the special ability of "empowerment."For more than ten years, many technology tycoons, including Douyin’s Zhang Yiming, have emphasized “empowerment” to give talents more room to display, which shows the important role of “empowerment” in corporate management.

All management ideas should be summed up from practice. Internet technology companies have many commonalities in corporate culture and values, so many of Silicon Valley’s management cultures are applicable to domestic companies, saving them a lot of effort.

Qu Li and Lin Bing established the "Zhongtai", acquired Google Zhongguo, and established Jumei's domestic technological advantages.However, due to the limitations of his own professional abilities, he was not interested in this "strong control" management model, and gradually formed the idea of ​​"empowerment", which is ByteDance's "ContextNotControl"

On the one hand, he controls through the "middle platform", and on the other hand, he creates conditions and environment to "decentralize" through "empowerment". Qu Li believes that his approach is in line with the Confucian golden mean and Tai Chi "thought", and is neither paranoid nor extreme.

However, the main reason why he dared to try randomly was that Jumei was in the "entrepreneurial" stage.The pie that everyone can share is constantly expanding. Even if there is any problem with Qu Li as the "entrepreneurial master", it may be covered up by the rapid growth.

If he becomes a professional manager who is the "owner of the business", he will have to take into account the long-term development of the company while balancing the interests of all parties in the face of internal challenges.Therefore, many people say that the successors of major Internet companies are not as good as their founders. This is actually just a symptom, just like many video bloggers slandering Indian CEOs in Silicon Valley and ignoring their ability to deal with complex problems.

Qu Li personally took over Qiancheng Automobile. Starting from a traditional car company, he could have learned a lot. However, he reduced his skills to [-], and his methods at the time were too crude.Every time he thinks about this, Qu Li feels a little regretful now. Why can't he spend more time and energy to deal with the various complicated relationships?

Unfortunately, there is no use regretting it. Qu Li has established a "strong" and "domineering" image in Qiancheng Automobile including Hunan Province, and he is the "pioneering master" who speaks one word.

Because Jumei, Honor, and the now-famous Qiancheng Automobile are three companies with different styles, many people in China doubted whether he was the actual controller. Later, because of his "super voting rights", his control over the two listed companies was established. No one questions his status, but more and more people tout him as a "management guru" and "god of management"

Now that there are so many troubles in Jumei, the "God of Management" did not tinker with some unknown things, but studied, discussed, and summarized with Lu Qi and others.

Jumei is different from most domestic and foreign e-commerce companies such as Amazon, Ali, Goudong, etc., these six major e-commerce retail, logistics network, private label, search and cloud computing, financial payment and innovative business (Time Company) The development status of each sector is different, and it also has an A-share listed company.

Jumei, a strange company, has no reference at home and abroad. Fortunately, the valuation given by Wall Street is not low. The current market value is about 200 billion US dollars. The impact of the Chinese concept stock crisis on Jumei is not great.

Qu Li can intervene in all businesses, and now he is more in charge of: private brand building, financial payment, and innovative business.Lai Shixian concurrently serves as the vice president of Jumei and directly takes over the construction of all Jumei's own brands.

Xiangyun's current market value exceeds that of Anta, which is listed on the Hong Kong stock market. Investors seem to have seen the slowdown in the growth rate of the clothing retail industry. Xiangyun has been relatively less affected because of its e-commerce and international revenue, but the stock price decline is more due to the impact of the industry. environmental impact.

A-shares fell from 3000 points to 2500 points under the influence of multiple factors including the European debt crisis, the U.S. debt crisis, and the slowdown in domestic infrastructure.

However, Qu Li doesn't care about Xiangyun's stock price. They have been prepared for it for a long time. Xiangyun's business strategy is conservative and there is little inventory pressure.So I mainly talked to Lai Shixian to understand the situation of other brands. In fact, Jumei had data on the sales of Cotton Era and Ming brands in the background. Qu Li wanted to ask Lai Shixian if there was anything he needed help with.

"No, the development of the cotton era is very good. I have learned a lot..." Lai Shixian did not mention "Ming", a large grocery brand, which mainly cooperates with Li & Fung. The two companies share the spoils unevenly and have many problems. They are limited by supply. Chain management capabilities are limited, so there is no rush.

Yang Han, the person in charge of Cotton Times, is a young "old man". He came to Jumei very early and is very familiar with Qu Li and others. His academic qualifications are not outstanding. He is a post-80s generation who graduated from an ordinary university with a bachelor's degree, but he is serious and responsible in his work. , being able to persist in doing difficult but correct things.

As far as the [-]% cotton era is concerned, we insist on making high-quality products. We personally check everything from raw materials to OEMs, and on the basis of ensuring quality, safety and comfort, we have a unified style from packaging boxes to website image design: simple and unconventional. Simple.Regardless of gender, the repurchase rate of cotton era products is very high. Dadongzi has always wanted this brand to be sold only in Jumei.

Because Qu Li had always adhered to the open line, he neither agreed nor objected, and asked Dadongzi to find a way on his own. Neither Lai Shixian nor Yang Han agreed. After all, private brands are independently assessed and do not need to be responsible for the operating conditions of the platform, so in the end it was not possible. Of.

"The average monthly sales of Cotton Era this year reached 1 million..." Lai Shixian

The all-cotton era begins with men's and women's underwear, T-shirts, men's and women's socks, towels, maternal and infant clothing, including thermal clothing and other all-cotton products (containing more than 75% cotton).Selling domestically and abroad at the same time, the gross profit margin of self-operated brands is very high. Even for textiles, the net profit margin can be guaranteed to be around 20%. Sales of 12 billion and net profit of 2 million are really good.

Of course, many of these traffic costs are difficult to calculate.

Lai Shixian likes Yang Han's focus and seriousness, and Qu Li intends to promote Yang Han to have a part-time job on Xiangyun's board of directors. Now Lai Shixian wants Yang Han to join Xiangyun's management and become an executive director.

Even knowing that Lai Shixian might have "ulterior motives", Qu Li was still very happy.

"However, Xiangyun is confident that its average monthly sales revenue will reach US$1 million."

"Oh, yes, congratulations..." Qu Li

"The downward trend in the apparel industry is obvious, and Xiangyun will surpass Anta next year at the latest..."

"Well, I haven't considered this issue." Qu Li really doesn't care about Anta Li Ning

"Except for domestic offline stores, Xiangyun is not as good as Anta and Li-Ning, and everything else is better..."

"We are an international brand!" Qu Li smiled. The profit margins in the mature markets of Europe, America, Japan and South Korea are much higher than those in China. Adidas Nike's domestic brand influence and profit margins far exceed those of domestic brands. Under normal circumstances, Anta and Li Ning are almost impossible. There is a chance to turn around

"The advantages brought by internationalization and informatization are really great..."

It can't be big, because the markets we face are different, the talent team structure and challenges are different, and the confidence of two powerful opponents can determine the final outcome of the competition.

If I don’t go out during the May Day holiday, I’ll try to do three chapters a day. I can’t guarantee the specific time, and the handicapped party has nothing to do.