Reborn Entrepreneurial Giant.

Chapter 481 Route Adjustment

The National Day period is a consumption peak. Qiancheng Auto sales continue to rise, but unfortunately the stock price does not rise. Great Wall Motors is also growing in the SUV field. The Haval H8.98, priced at 6, is regarded as the most powerful challenger to Qiancheng CS6.

Although Qu Li attaches great importance to Great Wall Haval, he is now a lot more ambitious and has directly targeted joint venture cars, hoping to eliminate brands such as Volkswagen Tiguan.

"As long as the trend of vehicle electrification remains unchanged, no brand in the world can surpass the combination of Honor and Qiancheng Automobile in terms of intelligence." Qu Li boasted on Weibo. Unfortunately, the development of an operating system kernel with independent and controllable intellectual property rights has just begun. Start, otherwise you will be more convincing.

Domestic and foreign consumers have recognized smartphones and the Honor brand, but have not yet recognized domestic Internet technology companies. You must know that adults’ minds have been finalized and it is difficult for external forces to change them.It’s not that “elderly people” with spending power are not patriotic and don’t believe in domestic brands, it’s that domestic brands have done too much damage to “old customers” over the years.

For example, in the current SUV rankings, some inexplicable brands such as Zotye and Huatai are ranked very high. The owners who bought these cars must be so disappointed with domestically produced cars.

Therefore, in order to change the impression of domestic consumers, Yu Dazui's bragging is almost necessary. Maybe when you can take a train to Wanwan to travel in 2035, the situation will be reversed. People will prefer to listen to the "truth" and hate bragging.

If you want to brag meaningfully without being slapped in the face quickly, you need to do more homework. Qu Li has great confidence in Qiancheng's intelligent automobiles.

"If I didn't become the richest man in China, I would feel that I am very capable. I would really like to take a bet with a car company that can sell more than 50 cars globally every year. In ten years, one of them can surpass Honor Plus in terms of intelligent cars. As for the car combination, I posted a video on YouTube to personally admit that their cars are awesome, but on the contrary, the CEO of the company..."

Lu Tao and others couldn't do it, so Qu Li could only go into battle in person and break the ice: "If consumers only consider the mechanical performance of the car when buying a car, I will never enter the automobile industry, but now more and more consumers care about the comfort and safety of the car. sex, and intelligence, so there are opportunities for Qiancheng Auto.”

"Assuming that high-end brands such as BBA can achieve a car's mechanical performance of 95 points, and Volkswagen and Toyota can achieve 90 points, then Qiantu Motor can achieve 5 points in five years and 85 points in ten years."

"The comfort of a car has a lot to do with the smart cockpit and the car chassis. The addition of various chips, sensors, and car-machine systems can upgrade passive suspension to active suspension. Honor has advantages in this regard. Our talent structure and organization The advantages are very obvious.”

"Safety and intelligence are closely related. Advanced intelligent assisted driving systems will continue to iterate to autonomous driving, which requires the upgrading of underlying technologies such as artificial intelligence. Honor and Jumei have invested in this aspect, and foreign Google invested earlier than us. "

"Even if autonomous driving is temporarily difficult to achieve, our assisted driving system can improve car safety by an order of magnitude..."

"Going back to the automotive industry, even if we only consider fuel vehicles, assuming that mechanical performance now accounts for 80% of consumer decisions, in five years more consumers will experience the advantages of intelligent vehicles, and "mechanical performance" will be used when making car purchase decisions. "Performance" has dropped to 5%, and to 70% in ten years. Qiancheng Motor will stand on the same track as BBA..."

"So regardless of whether pure electric vehicles can replace fuel vehicles, Qiancheng Motors will go to the world as a representative of Made in China. The more obvious the development trend of electrification and intelligence is, the greater the achievements of Qiancheng Motors will be. If we are lucky, we will will reshape the industry.”

This short essay is Qu Li’s answer to a simple question: What is the development logic of Qiancheng Motor?The answer given by Qu Li was then forwarded to Weibo.

Because the development logic of Qiancheng Auto has been adjusted, the words have once again become a hot topic, especially in the capital market. The response has been very good. After the National Day, it continued to rise by the limit. Finally, the market value of Qiancheng Auto finally exceeded 200 billion.

Then, taking advantage of the popularity, many people discussed: "Qiancheng Motor is losing more and more, and the company's stock price is getting higher and higher. There is no need to run the company carefully in the future, just brag."

Even if he is very straightforward, there may be only a few people in China who can understand Qu Li.

"Loss is not a problem. Qiancheng CS6 and CS8 are very competitive in the domestic market. They should have no problem selling 10 cars this year. Sales are expected to be close to 200 billion. Next year's Qiancheng CS6 is said to use a self-developed engine, which can effectively reduce costs... …” Some analysts were optimistic about Qiancheng Motor on a financial program and recognized Qu Li’s logic.

“If Qiancheng Motor’s success rate was less than 50% before, now its success rate in promoting electrification and intelligence of fuel vehicles is over 60%…”

"An excellent entrepreneur should make adjustments according to the actual environment. Qu Li has adjusted Jumei's business direction several times, which shows that he is not a stubborn person..."

"The general direction of Qiancheng Motor has not changed, but it has a clearer development path."

"The future with the blessing of glory really has a bright future..."

Various media have published numerous articles, including spontaneous reports and soft articles. Qu Li is not trying to increase the stock price, but to educate consumers. He is planting the seeds now to let them know how Qiancheng Automobile will succeed.

This is equivalent to the landlord who has all the cards in his hand. I will tell you all my trump cards. Who dares to follow?Bezos repeatedly showed off the letter he wrote to investors during Amazon's 1997 IPO, and Musk continued to explain Tesla's development strategy in public and media eyes.So what if he is a well-known brand? Can BBA achieve electrification and intelligent transformation under his influence?

Innovator's Dilemma, path dependence, success does not require changes, MOTO was acquired by Google Honor, Nokia saw it slipping from the market leader position, obviously it did nothing wrong and actively transformed, but why did it not succeed?

Perhaps we can refer to Geely Automobile's electric transformation path. The teams of various sub-brand branches are holding each other back.You must know that competition within large companies is sometimes not about competing with peers, but fighting against the team next door.

Qiancheng Motors is a small company, and the disobedient employees either went to Qiancheng Mitsubishi or Cheetah Motors. Honor almost took over the Beijin R&D center. Qu Li is tyrannical and unsophisticated, and his control is still very strong. As long as it develops, The direction is right, and occasional mistakes in the middle will not affect the final result.

The praise from the outside world did not make Qu Li happy. Xingsha did not need to explain. He had communicated with the Beijin R&D Center and knew that this time it was to extract two highlights of the development of electric vehicles and then perform "optimization processing." , and then launched publicity and promotion activities.