Reborn Entrepreneurial Giant.

Chapter 494 Hybrid Future

The relationship between entrepreneurs and local governments is complicated. Fortunately, Jumei and Honor are both listed companies on the US stock market. Local officials in Guangdong Province are relatively open-minded, and Qu Li has a high degree of freedom.

Qiancheng Motors wants to build a production base with a production capacity of 10 yuan in Yangcheng. The leaders of Yangcheng also hope that Quli will build a production capacity of 30 yuan. The problem is that Qiancheng is short of money. How about keeping the land for him?

Qu Li was just expressing his intention, and the specific negotiations would wait until Lu Tao came back. Xia Mingfei was busy improving channels and should not have time to communicate with the local officials.

Having said that, Xia Mingfei has done a great job this year. He has expanded Qiancheng's channels to 500 stores in one year. A large number of 4S stores will be opened in the second half of this year. Next year, Qiancheng Motors may have more than 100 4S stores, completing the direct sales in first- and second-tier cities. Camp construction.

There must be channel support behind all sales. The outside world is optimistic about Qiancheng. Yangcheng wants to give him a production base with a capacity of 30 yuan. One of the reasons is that Qiancheng Motor's current performance has not yet been completed. What will happen after the channel is established?

Qu Li has always been optimistic and pessimistic at the same time. He is optimistic about the future but worried about the present. The price of Qiancheng Motors is on the high side. Although the price range of 10 to 30 is the market with the largest sales, the competition is very fierce. Qiancheng CS8 and Volkswagen Tiguan have disparity.To be able to sell so well, the price-performance ratio is very important, and the bonus of Qu Li's Glory Fake may also be quite important.

But after all, cars are big purchases, and consumers will be more rational. It took Qu Li three years to do a good job in quality control of cars. How strong can his product capabilities be?For example, the artificially retarded Klun in Honor is just a gimmick.

It's like Apple's IPhone achieved extraordinary brand influence by relying on product strength. In the end, the brand became the most powerful competitiveness. Even if Android smartphones surpassed the IPhone in many aspects, consumers still recognize this brand.

Qiancheng Auto has too few models. Apart from the CS6 and CS8, there is only one electric vehicle that Qiancheng can produce. In addition to two SUV facelifts, there are also sedans under development that take into account both sports and family use (leading Gram 03) will not be launched until 13.It can be said that Qiancheng has only launched one car every year in the past few years. This efficiency is hard to describe.

Qiancheng's products are not strong enough. It is too difficult to compete with the Sylphy, Lavida and Corolla for a sedan priced at around RMB 10. One "Lynk & Co 03" is enough.How about differentiated competition and build a plug-in hybrid?

What do you think of BYD’s first-generation DM in 08?Not bad, there are only so many ways forward, so an American auto company called Paice, which does not make cars, is standing in front of BYD DMI until one of its important patents expires in 2019.

Also in 2019, Toyota opened up nearly 4 hybrid vehicle patents free of charge in April. In the same year, BYD's DMI hybrid technology came out. Who knows if there is any connection? Maybe only experts in the automotive industry know.

This means that if Qiantu Motor wants to develop hybrid cars, it will have to face various patent disputes if it wants to go abroad. Electric cars are better, software-defined cars are better. No one can stop Tesla and Qiantu Motor from moving forward. .

What are the benefits of open patents?Attract more peers to join in and jointly lower parts prices; or learn from BYD and do vertical integration.No matter which model has its pros and cons, it makes sense for any company to choose it. In the end, success or failure will determine the hero.

Then should we develop hybrid cars?Qu Li felt it was still necessary.The 20-year protection period for invention patents is generally difficult to extend, except for American companies. Amazon’s one-click shopping patent is so disgusting that it can be extended. Any form of "one-click shopping" by Shopee infringes on Amazon's patents, so it can only find ways to increase the number of shopping steps for consumers.

To put it bluntly, replacing fuel vehicles with electric vehicles is a process. Hybrid vehicles should have a long-term existence value and reduce the impact on the supply chain of fuel vehicles, such as gas stations.So what we have to do now is to accumulate patents. BYD DMI is a representative of accumulation and development in any case. It is an advanced technology. Foreign companies can get stuck, but domestic companies will not get stuck in their peers?

I don’t know where the trolls came from on the Internet to repeatedly hype the news that Juhua Factory sued Coarse Cell Phones for patent infringement, as if having a dispute with Juhua Factory was a heinous crime.Qu Li is not worried about being morally condemned, but once he takes the lead, those small and medium-sized enterprises may open eight eyes and stare at him. Once their patent is infringed, it will become a marketing hot spot. If the patent is important, it may even block him. neck.

In order to control our destiny in our own hands, it should be reasonable to spend money on hybrid research and development now, and mainly focus on patent applications, and try a few more solutions...

Qu Li is still quite evil, but as an evil entrepreneur, he has no moral pressure at all.The biggest worry is that the proportion of R&D investment is too high. Even if Honor shares the share, Qiancheng Motor's R&D investment this year still exceeds 10%, and the proportion was higher last year.

Qiancheng Automobile is his company with the lowest market value, but it is the company that Qu Li worries about the most. For example, Xiangyun's matter, he now basically doesn't think about it except occasionally.

Lu Tao went to Europe. While setting up Qiancheng's European R&D center in Berlin, where Honor has an R&D center, he also arranged for people to go to Sweden to contact Saab.

They were not opposed to selling patents and technology. After thinking about it for a few days, Saab's CEO even hoped that Qiancheng Motors could participate in the acquisition, even though they knew that General Motors would not agree.

"Anyway, we will not sell fuel vehicles in Europe, and we do not need Saab's assets." Qu Li clearly stated in the email communication that Saab also has several factories and equipment. Many people in Europe believe that Chinese companies want everything and can just do it. With the European debt crisis, the development of all walks of life has stagnated, and the purchase of advanced manufacturing equipment has become much cheaper. There is no need to buy the garbage left by Saab.

Originally, Saab and Volvo were known for their safety, but in terms of manufacturing, they learned from Japanese companies and followed the lean production management route. Therefore, using the Phoenix platform as a semi-finished product as the core and mastering their own core technology, this is what they need.

Qiancheng Motor's European R&D center is still being established. News spread from Europe to China. Lu Tao appeared near the Opel factory in Hamburg, Germany.Then a rumor spread that Honor was acquiring Opel.

Opel is a German company that was later acquired by General Motors. Almost half of the Buick technology sold in China comes from Opel.However, the technology of this German car company was hollowed out by General Motors, which affected its own development. It has been losing money for ten years. For example, it lost US$16 billion last year. This year, General Motors injected 19 billion euros to save this auto company on the verge of bankruptcy.

It is generally believed that GM will sell Opel or let the company go bankrupt. What affects its decision is their inseparable internal technical cooperation.

We knew that Honor's acquisition of Opel was a rumor, but the rumor quickly spread to Wall Street.

"There is little hope of acquiring moto..."