Reborn Entrepreneurial Giant.

Chapter 537 Jumei Meeting

After 6*18, Dadongzi started to attack Gome Suning. This battle must strengthen consumers’ awareness of Jumei Goudong Electric’s high quality and low price.

However, Qu Li was very dissatisfied with the list. Jumei was not taken into consideration when ranking domestic retail companies.

"Even if you don't take into account third-party GMV, our retail sales last year exceeded 1000 billion, right?" Qu Li said angrily. In order to facilitate statistics, Jumei's financial report is adjusted to the natural year. Even if only self-operated operations are calculated, it is more than 800 billion. There are also sales brought by sellers using Jumei logistics services and sales of Jumei’s own brands.

"I have contacted him, and they promised to add us next year." Lu Qi was a little annoyed that Qu Li was paying attention to these strange things, so it would be better to discuss the construction of an offline physical retail system represented by Jumei Supermarket.

Everyone has been discussing this issue for a long time. For an Internet e-commerce company to do offline retail, the span is a bit large, and Amazon has not yet acquired Whole Foods Market. No one has done it, which means the risk is very high.

Qu Li's management model is simply "decentralization", allowing others to take the initiative to apply for the job. Once they make the wrong choice, it will affect their future in the company.The requirements can also be lowered. The lower the level, the more choices there are. However, the lower the level, the fewer resources will be mobilized. Will it reduce the low success rate of physical supermarkets?

"I have many reasons: First of all, Jumei is not positioned as an Internet e-commerce company and should not be limited to online; secondly, although online growth is very fast, offline is still the largest market, and we need to obtain a larger consumer group; Again, fresh food is more suitable for offline sales, especially in physical stores nearby;

Then logistics costs are gradually rising, and we must explore more ways to reduce costs. Costs such as physical store rent are also increasing. The entire retail industry is undergoing huge changes. Only by going in-depth can we have a deep understanding;

Finally, we have to see that in the context of new technologies, consumption relationships will be rebuilt, and production, marketing, channels and profit models will all undergo fundamental changes..."

Qu Li gave a detailed explanation of his ideas at the company's big meeting, taking into account many of the group's black technologies, such as Jupay's quick payment, Time WeChat scan code payment, and the big data analysis and analysis behind Jumei's personalized recommendations. Artificial intelligence algorithms, blockchain traceability technology behind Jumei Logistics Technology, etc.

This semi-annual conference requires participation by all Jumei subsidiaries, such as Guge, Juyun Technology, Shopify, Shopee, Jumei Logistics, Jupay, Shiguang, Xiangyun, etc., with a large number of participants.

"What we have to do is not only supermarkets and convenience stores, which are consumer terminals. We also need to spread our influence to the production end and the raw material end. Among them, independent brands are very important, but the development speed cannot be faster. Compared with Jumeiju The cost-effective development speed is far from enough, so our next task is to help factories in large industrial belts across the country sell directly..."

Qu Li's idea is equivalent to vertical integration, from factories to raw material procurement, so that high-quality companies and conscientious merchants can get more opportunities.Specifically, "Taochang Factory", "Made in China" and "Strictly Selected" adopt different standards and requirements and provide different resources. It can also be considered that they will charge more fees.

Qu Li used a mind map instead of PPT to follow the supply chain from bottom to top, and then explained from top to bottom. Physical stores are only part of his overall plan. What they want to do is to reshape the entire retail relationship.In the future, Juyun Technology will also help factories carry out informatization transformation and implement flexible and intelligent manufacturing.

During this period, various departments cooperated to explain their respective situations using data visualization charts. Qu Li's powerful information deconstruction ability still amazed many middle and senior managers who participated in the meeting.How did he extract effective information from this complicated information, and how did he choose the current direction?There is an inherent logic behind all of Qu Li's incredible ideas. If you think about it carefully, you have to admire his foresight.

The general direction and framework were set up by Qu Li, and then everyone worked together to perfect it. At this time, Qu Li became the mascot. Anyway, he can only be "practical" and does not understand "pragmatic".

Once you decide what to do, the management details will also change accordingly. In other words, those who have received education in China should know that productivity determines production relations, that is: all corporate culture management systems serve the cause of Jumei , rather than the other way around.

However, a lot of management in Jumei is based on Amazon. For example, it has established a very flexible job transfer mechanism internally. Each "boss" has great rights, but team members do not need to go through the "boss" to leave. The purpose of this is to establish a two-way Choice is a disguised form of pressure on the "boss". If all team members run away or affect the work progress, they will naturally be punished. The higher you climb, the fewer opportunities you have to make mistakes.

Qu Li established this system and often tested it from all levels and angles.He is not Ma Yun, he is not a teacher of Jumei's core team, and his ability to manage and do things is limited. To maintain the stability of the team and have combat effectiveness, he must find other ways.

Cloud computing, Honor, Qiancheng Motors and Fanxing Fund are all aimed at establishing his unique personality charm. He naturally stands on the moral high ground. As long as he does not seek death, he will not be subverted. Even if he loses real power in the future, he will Is a spiritual leader.

The meeting in Jumei will last three days, and Qu Li has no time to rest. After the meeting, he has to chat with the heads of various departments, such as asking Shen Haoyu to understand his difficulties in the United States, whether Shopee's switch from PC to mobile is smooth, and what help is needed...

More than 60% of Shopee’s traffic comes from Facebook and Google shopping searches. Fortunately, with its low price advantage, the natural growth of traffic is considerable. There are not many competitors on the mobile side. Shen Haoyu said: “Our biggest disadvantage is SKU (a product). )There's not enough."

"Have you made an agreement with the publishing house in the United States?" Qu Li wants to expand book sales in North America, not to compete with Amazon, but to provide consumers with more choices. It doesn't have to be profitable, but it also needs the support of the publishing house. Paper They will be even more uncomfortable if the quality book and e-book market is really going to be monopolized by Amazon.

"Our tablets are very popular, and this year's sales may catch up with Amazon's Kindle Fire, which gives them a lot of confidence..." Shen Haoyu

This news was unexpected by Qu Li, and it can only mean that the price of the tablet is too good.

"Don't be careless. Honor will soon launch tablets with Qualcomm chips, ranging from large to small sizes." Qu Li said that the iPhone did not release new products in June. Seeing the explosive tablet market, Honor chose to update Try more.

Shen Haoyu quickly said: "I don't place my hopes on tablets. In the second half of the year, restrictions will be relaxed, more sellers will be introduced, and the number of SKUs will be increased..."