Reborn Entrepreneurial Giant.

Chapter 549 Ten billion subsidy

Qiancheng Motors has achieved a high reputation in the world before it has grown up. This is an opportunity and a challenge. Qu Li returned to Xingsha to make the final preparations for the Xiangjiang IPO.

It seems that there is nothing to prepare. The semi-annual report has come out, with revenue of about 250 billion, which does not seem like much, but it has surpassed BYD at this time and ranked among the top 5 A-share listed car companies. What does this mean?

Many joint venture car companies should not be on the list, right?Otherwise, China's annual car sales are about 2000 million, with annual sales approaching 3 trillion, and Qiancheng Automobile accounting for less than 2%, but it would be ranked among the top 5 A-share car companies. It is incredible!

The development of Qiancheng Motors is as legendary as Qu Li's. Therefore, after the stock market value exceeds 300 billion, Qiancheng Motors is still rising by the limit.

"CICC and Xiangjiang Investment have basically determined the issuance price, with a valuation of around 400 billion, and 15% of the shares will be issued. Tianming's personal investment will account for about 7% of the shares after being converted into stocks."

"Is the 400 billion valuation before or after the IPO?" Qu Li understood the situation

"Before." Lu Tao

"That's not bad!" This means that about 60 billion soft sister coins will be added to Qiancheng Motors. With this large amount of money, the company will still lose money, but if everything goes well, Deng Weijiang, who is responsible for this IPO, will become Qiancheng's new CEO. CFO, this guy came from Glory.

Qu Li, Lu Tao and Deng Weijiang chatted. After the IPO, Deng would tighten the financial system. Qu Li could not spend as much as before, and the input-output ratio must be paid attention to.

"We can't travel in five-star hotels in the future, and all kinds of reimbursements have to be..."

"These are small amounts of money, but we need to change the atmosphere. The future is not about glory..."

When Deng Weijiang talked about his plan, Qu Li had no objection. His layout was basically completed. In the next three years, he would need to accumulate technical knowledge and open up the European and American markets. Um, can the investment scale really be limited?However, it is necessary to change the habit of spending money and money. Quli's business method of opening and closing is suitable for expanding the market. Now that production capacity is limited, it is time to learn refined management.

"I agree with most of what you said, but one thing must be ensured. The salary of Qiancheng factory employees should be higher than the industry average. When the company stabilizes profitability, it must be in line with the best in the industry. The advantage of engineers brought by our demographic dividend is enough No, there’s no need…”

"I remember." Deng Weijiang, he has studied Qu Li and knows that he is a person with great feelings. Regardless of whether it is true or false, those who gather around him will have a higher bottom line, even if they are just pretending.

They were discussing the preparations for Qiancheng Auto's launch. Jumei launched a price war against Gome Suning. Lu Qi's character was low-key and unassuming, so Dadongzi rushed to the forefront and spoke on Weibo: "Jumei will implement this for three years." With the zero gross profit strategy, if any salesperson makes even one yuan of gross profit on major appliances within three years, they will be fired immediately!"

Qu Li and Lu Qi forwarded Dadongzi's Weibo, officially starting the battle. As the number of people paying attention increased, Dadongzi continued to post on Weibo:

"From now on, all major home appliances in Jumei Goudong are guaranteed to be at least 10% cheaper than those in Gome and Suning chain stores."

"We will recruit 5000 price informants across the country, and Suning and Gome will station 2 in each store. When any customer goes to Suning or Gome to buy major appliances, he will take out his mobile phone to compare prices on the JD.com client. If the price is less than 10%, the price informant will If it is verified on-site, JD.com will immediately reduce the price or issue coupons on-site to ensure a 10% discount.”

This fierce and fierce move caused discussion in the country and put huge pressure on Gome Suning.

"E-commerce war" quickly became a hot news and search term in China in August. Later, executives of the two companies responded on Weibo, ensuring that the price was lower than that of Jumei.

It's a pity that there is no "Internet celebrity" like Qu Li to forward it, so the influence is limited, and Shizhihu has detailed proof on this: the cost of physical stores is higher than that of e-commerce, Jumei's zero profit must be Gome Suning's negative profit, and the two The scale of physical chain retail companies is larger than that of Jumei, and if their prices are really lower than Jumei's, then they will inevitably face endless losses.

Qu Li originally wanted to like and repost this answer, but he was afraid of forcing the brand to take sides in advance, so he had to endure it. Even the strength of this promotional offer was limited.

But no matter what, many Internet users watched this "e-commerce war" and were very enthusiastic to participate in forwarding and discussion. So Dangdang, Yi Xun, and Kuba entered the scene one after another. It would be impossible not to follow. When companies start from consumers' memories, If it disappears, it is not far from bankruptcy.

Then came another disruptor. Ahri’s search and price comparison website “Yitao” appeared in the battle as a third-party data provider and continued to attract attention.

You must know that there is a lower-level supplier behind the "price war", and big brands may not necessarily support it. For example, iPhone and Honor have no interest in cooperating with platform promotions.

Originally, this promotion had a lot of thunder but little rain. Ahri's "Yitao" provided "real" data, and "Yi Xun" supported by Goose Factory was too weak and was just cannon fodder. So we decided to learn from Ahri and a certain website published the "e-commerce" data. The truth about "Business Price War":

"The price reduction rate of these companies is only 4% to 6%. The restocking rate of Jumei and Suning is only 11%. 46% of the products are out of stock at Jumei and 14% at Suning. It’s also out of stock…”

Some netizens said: "This event is just a marketing tool for e-commerce companies, not a real price reduction." It was then widely spread through social networks such as Kaixin.com and Friends.com.

As a result, more shady stories were dug out. Some people said: In the e-commerce price war, many discounted products have the phenomenon of "raising prices when they are available, but reducing prices and not being available".

Some netizens said: After the price dropped, there were phenomena such as service decline and arbitrary installation charges.

True and false negative news came out, and seeing that the "e-commerce price war" was about to end, Dadongzi was really unwilling to accept it and sought Qu Li's help.

"We can't just fail, right?" Qu Li returned to Yangcheng to discuss with Lu Qi

"Physical stores are the main sales channel for major appliances. We lack the right to speak and the brands do not cooperate." Lu Qi has no choice.

"The essence of the price war is to give profits to consumers, either from the channel side or the brand side. Since they don't offer it, we will do it ourselves." Qu Li called Jumei CFO Bian Liang

"How much cash do we have on our books?"

"More than 500 billion." Bian Liang said conservatively

"I'm going to use 100 billion for promotion. How much impact will it have on the company?"

"Ah!" Not only Bian Liang, but also Lu Qi and Dadongzi were shocked.

"We..." Bian Liang told the company's difficulties

"Tianming, invest tens of billions for a promotion..."

"This is the best opportunity to help consumers build awareness of Jumei's low prices!" Qu Li interrupted him and revealed his plan: tens of billions of subsidies!

There’s nothing to be afraid of in a price war!